This document is a curriculum vitae for Mirko Lalli, summarizing his experience and qualifications. He has over 10 years of experience in web and digital communications, and currently serves as the Director of Marketing Communications and Public Relations for CloudItalia Communications, where he oversees digital communications and social media presence. Prior to this role, he held marketing and communications roles at Fondazione Sistema Toscana and has consulted for other organizations.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Personal Branding per Studenti (e non solo)Nicola Iarocci
Seconda lezione del progetto ’Internet non (solo) per gioco’, corso di formazione e sensibilizzazione sul ruolo che la rete può svolgere nella vita studentesca e professionale dei ragazzi del liceo. Questa volta il tema è: come usare la rete per esprimere le proprie capacità, cominciando così ad affermare la propria identità digitale (vedi anche la lezione precedente: Identità Reale, Virtuale o Digitale?)
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Personal Branding - Come brandizzare se stessi senza spaventarsiLotrek Digital Agency
Queste slides rappresentano il supporto utilizzato nel seminario del 12-13 Luglio 2013 tenutosi alla Biblioteca San Giorgio di Pistoia, riguardante il Personal Branding. Le slides rappresentano dunque un mero supporto e potrebbero non essere sufficienti ad approfondire l'argomento. Curricul Vitae, Colloqui di lavoro, Social Network, Linkedin... Ecco cosa ci troverete dentro! Buona (spero) lettura.
This is NOT my resume details a brief history of my life and likes, and outlines where I want to go in the future. Feel free to share / like / reply with whomever or whatever you wish. Thanks!
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.
Bi-lingual and results-driven individual bringing progressive background in professional environments. Natural leader with exceptional skills in customer relations, sales, administration, and management.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Wildfire - Optimizing Social Engagement Across the EnterpriseIsrael Degasperi
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence.
Personal Branding per Studenti (e non solo)Nicola Iarocci
Seconda lezione del progetto ’Internet non (solo) per gioco’, corso di formazione e sensibilizzazione sul ruolo che la rete può svolgere nella vita studentesca e professionale dei ragazzi del liceo. Questa volta il tema è: come usare la rete per esprimere le proprie capacità, cominciando così ad affermare la propria identità digitale (vedi anche la lezione precedente: Identità Reale, Virtuale o Digitale?)
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Personal Branding - Come brandizzare se stessi senza spaventarsiLotrek Digital Agency
Queste slides rappresentano il supporto utilizzato nel seminario del 12-13 Luglio 2013 tenutosi alla Biblioteca San Giorgio di Pistoia, riguardante il Personal Branding. Le slides rappresentano dunque un mero supporto e potrebbero non essere sufficienti ad approfondire l'argomento. Curricul Vitae, Colloqui di lavoro, Social Network, Linkedin... Ecco cosa ci troverete dentro! Buona (spero) lettura.
This is NOT my resume details a brief history of my life and likes, and outlines where I want to go in the future. Feel free to share / like / reply with whomever or whatever you wish. Thanks!
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.
Bi-lingual and results-driven individual bringing progressive background in professional environments. Natural leader with exceptional skills in customer relations, sales, administration, and management.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Wildfire - Optimizing Social Engagement Across the EnterpriseIsrael Degasperi
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence.
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
10 città (Bologna, Catania, Firenze, Genova, Milano, Napoli, Roma, Torino, Trieste, Venezia). Più di 82.000 strutture analizzate. 3 milioni di recensioni. 8 milioni di giudizi. Quasi 90.000 conversazioni sui social.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
1. MIRKO LALLI
v 2.1a
+CURRICULUM VITAE
Senior digital strategist. Passionate and visionary about
Internet, Social Media and innovation. Creative mindset, 10+
Years of experience in web and digital communication.
Strong background in P.R., Sales & Marketing management.
BRANDS
SUMMARY: www.mirkolalli.net
The Klout Score is the measurement of your overall online influence.
Reporting directly to the CEO I'm responsible for the development of a
comprehensive marketing, communications and brand strategy. I'm also responsible
10ML
for coordinating all media-relations initiatives and providing assistance in products
+
development. I oversee the company digital communications and social media
presence; I'm responsible for all plans and executions of internal and external
communications.
€ planned in
Before actual job I worked as Chief of Marketing and Communications at Fondazione
Sistema Toscana and GIUNTI Group after several years as a consultant. socialmedia &
I am Teacher or senior lecture in private and public university about technological, webmarketing
social and marketing dynamics tied to Social Media and contemporary in last year
communications.
CAREER:
CLOUDITALIA COMMUNICATIONS SpA:
ACTUAL ACADEMICS:
UNIVERSITA’ 189
DEGLI STUDI Articles written
Director Marketing Comunications and Public about me and my
Relations. I oversee the company digital DI FIRENZE projects in last year
communications and social media presence.
Master's Degree
2.261
110/110 cum laude
FONDAZIONE SISTEMA TOSCANA:
CMO - Chief of Marketing and Communications.
Responsible also for Public Relations and
INTERACT:
institutional Relations. SCAN THIS Friends in facebook
that follow my
Head of “ToscanaLab” project (www.toscanalab.it) update
2.543
Head of task-force for the new marketing and
promotional campaign for Tuscany Regional
Government best know as “Voglio Vivere Così", for
which I have created the Social-media strategy and
to see my blog professionals in
I'm responsible for coordinating the web-marketing
activities and the work of the “Social Media Team.” my LinkedIn
network
SCAN THIS
Senior lecture and teacher about digital
4.469
communication, web marketing, e-business,
Social Media and Marketing2.0.
Consultant & sales manager Number of
Developing sales strategies & structuring Twitter #follower
3
commercial transactions - Member of Sales &
Marketing Staff to see my personal dna
Languages
Indipendent New Media Consultant (freelance) I can order
SCAN THIS
food in
New Media marketing manager
cv loosely based on haganblount.com/resume
Vice President ToscanaIN
SKILL DEVELOPMENT to search myself on Google
(LinkedIn) business network
REACH ME ANYTIME:
+39 3346677651 - mirko.lalli@me.com
http://it.linkedin.com/in/mirkolalli
http://twitter.com/mkl - http://www.facebook.com/mirkolalli
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