People are spending lots of time socializing on-line. Social media applications like Facebook, Twitter and Blogs can be used to achieve measurable results in marketing, customer service and feedback on your business. When you really understand these relationship-building tools, you can put them to work faster and more effectively. Businesses that know how people use social networks, and what they expect from them, can reap many benefits. On the other hand, if a company doesn’t understand the nuances of on-line networking, it may find itself ostracized and abandoned by users. This fast-paced session will show you how to use Facebook, Twitter & Blogs for your business, and perhaps give you a whole new outlook on social media technology.

1. Using Facebook,Twitter & Blogs for Business Tim Zebo Systems Engineering Consulting “ Experience, Innovation, Integrity” Cell: 732-757-8353 [email_address] www.linkedin.com/in/timzebo http://www.facebook.com/tim.zebo http://twitter.com/jerseyguy http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business

3. (Source: http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm ) “Social Media will Change Your Business….Your Non-Profit….Your Life....”

6. (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)

7. “ Why go to the “Real” Library or Mall?” (Source: http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20090908)

11. (Source: http://www.slideshare.net/chadnorman/social-media-101-1887264 ) Social Media Universes

12. Customers & Clients are Spending LOTS OF TIME = Socializing ONLINE… (Source: http://www.flickr.com/photos/mefind/505705647 )

13. Why? “ Social media enables rich conversations … on what matters (who's running for office?)...and, on what doesn’t (Oprah’s having lunch where?) We…engage in…listen to…laugh at…think about… the many different views and opinions shared in those conversations. Sometimes we act…or change our mind…or just forget about it…but we enjoy the experience and come back for more. We like all the posts & cool [photos &] videos. It makes us buy stuff. ” (Source: http://www.slideshare.net/dolauren )

15. Facebook Users (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout )

16. Facebook “Personal (Profile)” Page Example -1

17. Facebook “Personal (Profile)” Page Example - 2

23. Facebook “Group” Example -1 (Source: http://www.facebook.com/group.php?gid=53320310123 )

24. Facebook “Group” Example -2 (Source: http://www.facebook.com/group.php?gid=53320310123 )

25. Facebook “Page” Example: Retail Store -1 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )

26. Facebook “Page” Example: Retail Store -2 (Source: http://www.facebook.com/pages/Souderton-PA/Ashers-Chocolates-Retail-Store/59969944742 )

30. Facebook On-Line Retail Example: (with “viral marketing”) It’s not necessarily about you or your products!

31. The Animal Rescue Site: Wall/(Blog) (Source: http://www.facebook.com/theanimalrescuesite )

32. The Animal Rescue Site: Info )Source: http://www.facebook.com/theanimalrescuesite )

33. The Animal Rescue Site: Store (Source: http://www.facebook.com/theanimalrescuesite )

34. The Animal Rescue Site: Promos (Source: http://www.facebook.com/theanimalrescuesite )

35. The Animal Rescue Site: Photos (Source: http://www.facebook.com/theanimalrescuesite )

36. The Animal Rescue Site: Events (Source: http://www.facebook.com/theanimalrescuesite )

37. Facebook Example: Small Hi-Tech (Source: http://www.facebook.com/expandrive )

38. Facebook Example: Large Hi-Tech (Source: http://www.facebook.com/Intel )

39. Facebook Example: Large Hi-Tech (Source: http://www.smallthingschallenge.com/thankyou.php)

41. Facebook Example: Non-Company-Sponsored Group “Canon Digital Photography” (Source: http://www.facebook.com/group.php?gid=2204516892 ) 4/3/09: 50,000 members 8/26/09: 74,000 members! Marketing a photo book to fellow members

42. Facebook Advertising (Source: http://www.facebook.com/advertising/ )

43. Browse “Pages” by Type (Source: http://www.facebook.com/pages/?browse )

45. Facebook “Applications” - 1 (Sources: http://thefutureofads.com/volkswagen-lets-you-meet-the-volkswagens-on-facebook , http://www.facebook.com/VW?v=app_80124610377 )

46. Facebook “Applications” - 2 (Sources: http://www.facebook.com/help.php )

47. Facebook “Applications” - 3 (Sources: http://www.facebook.com/help.php )

48. Facebook “Applications” - 4 (Sources: http://statistics.allfacebook.com/applications , http://statistics.allfacebook.com/developers/single/zynga/27/ )

49. Facebook “Lexicon” Tools (Source: http://www.facebook.com/advertising/?lexicon )

50. Facebook Pay-per-click Ads “ 77% of consumers trust ‘email from someone they know’; 16% trust ‘what’s written in a company’s blog’. (Source: http://www.facebook.com/ads/best_practices.php ) (Source: http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html ) (Source: http://www.slideshare.net/Weave/comcast-social-media-conference-facebook-for-business-breakout ) “ The most trusted advertising comes from friends interacting with your business page, and their friends seeing notifications of this activity.”

51. When Things Go Horribly Wrong (Source: http:// www.facebook.com/group.php?gid =119099537379 )

52. Party Poopers? (Source: http://www.nytimes.com/2009/08/30/magazine/30FOB-medium-t.html )

54. Twitter = “Cocktail Party Pal” (Source: http://twitter.com/ )

55. Twitter (Source: http://twitter.com/ )

56. Twitter’s Phenomenal Traffic Growth (Source: http://www.quantcast.com/twitter.com ) 2/09: 3 million users/month 7/09: 30 million users/month!

57. 140-Character “Tweets” (Source: http://twitter.com/SreeNet ) Who are you following?

58. Twitter StreamGraphs (Source: http:// www.neoformix.com/Projects/TwitterStreamGraphs/view.php )

59. Marketing a “Coaching Kids’ Soccer” Book-1? (Source: http://www.neoformix.com/Projects/TwitterVenn/view.php )

60. Marketing a “Coaching Kids’ Soccer” Book-2? (Source: http://twitter.com/LearnedBits )

61. Marketing a “Coaching Kids’ Soccer” Book-3? (Source: http://searchanalytics.compete.com/keyword_destination/coaching%20soccer )

66. Facebook Browser Tool – One Click Post to Facebook (Source: http://www.facebook.com/share_options.php )

67. Using TweetDeck “Search” (Source: http://tweetdeck.com/beta/help/search/ )

68. Useful Links -1 http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html “ A Corporate Guide For Social Media” http://bx.businessweek.com/social-media-business-success/ Business Week Business Exchange: “Social Media Business Success” http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm Business Week article: “Social Media Will Change Your Business” http://www.comscore.com/ Comscore - “Digital Marketing Intelligence”: http://mashable.com/ Mashable – The Social Media Guide: http://business.twitter.com/twitter101/ Twitter 101: Using Twitter for Business: http://news.cnet.com/newbies-guide-to-twitter Newbies Guide to Twitter: http://www.facebook.com/note.php?note_id=12261944821 Facebook Pages Insiders Guide: http:// www.facebook.com/facebook Facebook’s Facebook Page: http://teenadvice.about.com/od/adviceexpert/a/usingfacebook.htm Facebook Do’s & Don’ts: http://socialmediaclub.pbworks.com/Project:+Media+Literacy SMC Media Literacy Project: http://www.socialmediaclub.org Social Media Club (SMC): http://www.slideshare.net/jerseyguyz/facebook-twitter-blogs-for-business Using Facebook,Twitter & Blogs for Business (slides in this presentation):

69. Useful Links -2 http://www.insidefacebook.com/ Inside Facebook-Tracking Facebook and the Facebook Platform for Developers and Marketers http://www.amazon.com/ Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Hardcover) http://www.web-strategist.com/blog/ Web Strategy by Jeremiah http://www.allfacebook.com/2009/03/facebook-page-strategy/ How To Develop A Facebook Page That Attracts Millions of Fans http://www.allfacebook.com/2009/02/facebook-privacy/ 10 Privacy Settings Every Facebook User Should Know http://www.slideshare.net/joseph.murphy/social-networking-literacy-competencies-for-librarians-1844336 Social Networking Literacy Competencies For Librarians http://www.docstoc.com/docs/2873849/The-Community-Bankers-Guide-to-Social-Network-Marketing The Community Bankers Guide to Social Network Marketing http://apps.facebook.com/diditzapp/ Quickly Convert Facebook Albums to Web Pages http://mindymcadams.com/tojou/2009/now-printable-reporters-guide-to-multimedia-proficiency/ Reporter’s Guide to Multimedia Proficiency http://www.allfacebook.com/ All Facebook – The Unofficial Facebook Resource

70. Q&A (Source: http://www.snorgtees.com/images/PiBeRational_Thumbnail.gif )