The document discusses the benefits of blogs for businesses and provides tips for starting a blog. It notes that blogs allow for communication, collaboration and sharing of knowledge. It also summarizes the current state of blogging in Romania, finding that most bloggers are in Bucharest, active in IT, students or media fields. The document provides a short guide for starting a blog, emphasizing the importance of monitoring other blogs, developing content strategy and platform choice. It suggests regularly providing useful information and facilitating discussion to strengthen an organizational blog.