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Department of Psychology




Communicating Science
for
Fun and Profit

                                  (COMMUNICATION)
Jason G. Goldman
http://www.jasonggoldman.com
writing
writing
literature searches
writing
 literature searches
composing arguments
writing
 literature searches
composing arguments
    defending ideas
Academic Motivators:




                       (COMMUNICATION)
Academic Motivators:
Networking




                       (COMMUNICATION)
Academic Motivators:
Networking
Funding




                       (COMMUNICATION)
Academic Motivators:
Networking
Funding
Publications



                       (COMMUNICATION)
Academic Motivators:
Networking
Funding
Publications
Jobs (TT)


                       (COMMUNICATION)
Academic Motivators:
Networking
Funding
Publications
Jobs (TT)
Jobs (“Alternative”)

                       (COMMUNICATION)
Academic Motivators:
Networking
Funding
Publications
Jobs (TT)
Jobs (“Alternative”)
Reputation/Visibility
                        (COMMUNICATION)
Academic Motivators:
Networking
Funding
  Publications
  Jobs (TT)
  Jobs (“Alternative”)
  Reputation/Visibility
                          (COMMUNICATION)
Academic Motivators:
Networking
Funding
  Publications
  Jobs (TT)
  Jobs (“Alternative”)
  Reputation/Visibility
                                (COMMUNICATION)

       A scientifically literate population of voters
        is critical for determining scientific policy,
           which in turn sets funding priorities.
You
You
You

Voters
Why blog?
Promote your own work
Why blog?
Promote your own work




                        The Impact of Economics Blogs
                        David McKenzie,
                        World Bank
Why blog?
Promote others’ work (networking)
Why blog?
Increase scientific literacy (even among other scientists)

            Actual comments from science blogs:
Why blog?
Increase scientific literacy (even among other scientists)

              Actual comments from science blogs:
 “Cognitive psychology is all armchair psychology and introspection.”
Why blog?
Increase scientific literacy (even among other scientists)

              Actual comments from science blogs:
 “Cognitive psychology is all armchair psychology and introspection.”
     “I thought the soft sciences were stuff such as psychology.”
Why blog?
 Increase scientific literacy (even among other scientists)

                  Actual comments from science blogs:
    “Cognitive psychology is all armchair psychology and introspection.”
         “I thought the soft sciences were stuff such as psychology.”
“Man is a herd animal. The man is on the edge of the herd. The women in
the center. There are different skills for surviving in the different positions.
The ability to count the lions is important on the edge. It’s not so important
in the middle where other skills are important. The male has larger rewards
for succeeding, but a bigger loser if he fails...It’s a hard reality but it’s the
reality we evolved in and it dictates our behavior.”
Why blog?
Increase scientific literacy
Why blog?
Increase scientific literacy
Why blog?
Debunk bad pop science...
Why blog?
...or bad science...
Why blog?
...or bad science journalism




            Vaughan Bell, @vaughanbell; mindhacks.com
Why blog?
Go deeper than mainstream media can
Why blog?
Go deeper than mainstream media can
Why blog?
Fun (read things you wouldn’t otherwise)
Why blog?
Fun (poke the internet with a stick)
Why blog?
Provide expert commentary
Why blog?
Provide expert commentary
Why blog?
Old science, current questions
You

Voters
You

Voters
You

Voters
Why blog?
Online curation amplifies reach
Why blog?
Online curation amplifies reach
Why blog?
Online curation amplifies reach
Why blog?
Online curation amplifies reach
You

Voters
You

Voters
Why blog?
Engage with journalists who don’t get it
Why blog?
Engage with journalists who don’t get it
Why blog?
Engage with journalists who don’t get it
Why blog?
Engage with journalists who don’t get it
Why blog?
...resulting in publicity & admiration from your society
Why blog?
Learn How To Work With Journalists
You

Voters
You

Voters
You

Voters
Beyond blogs
Beyond blogs
Beyond blogs




Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com
Beyond blogs




Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com
Beyond blogs




Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com
Beyond blogs
Beyond blogs




Carin Bondar
@drbondar
http://pinterest.com/drbondar, http://carinbondar.com
Beyond blogs




Carin Bondar
@drbondar
http://pinterest.com/drbondar, http://carinbondar.com
Beyond blogs
        Liz & Neil Losin @neillosin @lizlosin
             http://daysedgeproductions.com/
Beyond blogs
        Liz & Neil Losin @neillosin @lizlosin
             http://daysedgeproductions.com/
Beyond blogs




https://plus.google.com/+FraserCain/
Beyond blogs
     http://www.jasonggoldman.com/+
Beyond blogs
     http://www.jasonggoldman.com/+
Beyond blogs

Psychobabble is a podcast that explores the everyday world
of Experimental Psychology. A fortnightly, 40-minute
programme of life, Psych-Science and blue-sky musings.
Psychobabble takes everyday happenings and subjects them
to the rigors and findings of experimental psychology.
Psychobabble is hosted by a cast of PhDs, with the
occasional Dr. Guest Speaker.




                    Rohan, @psycasm; http://www.psycho-babble.net/
Beyond blogs

Psychobabble is a podcast that explores the everyday world
of Experimental Psychology. A fortnightly, 40-minute
programme of life, Psych-Science and blue-sky musings.
Psychobabble takes everyday happenings and subjects them
to the rigors and findings of experimental psychology.
Psychobabble is hosted by a cast of PhDs, with the
occasional Dr. Guest Speaker.




                    Rohan, @psycasm; http://www.psycho-babble.net/
Beyond blogs

Psychobabble is a podcast that explores the everyday world
of Experimental Psychology. A fortnightly, 40-minute
programme of life, Psych-Science and blue-sky musings.
Psychobabble takes everyday happenings and subjects them
to the rigors and findings of experimental psychology.
Psychobabble is hosted by a cast of PhDs, with the
occasional Dr. Guest Speaker.




                    Rohan, @psycasm; http://www.psycho-babble.net/
Outreach - “Broader Impacts”


              One hundred small classrooms
              per day

              A dozen or more large
              lectures per day
Blog is software: Use it for your own professional/lab page




                      Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/
Blog is software: Use it for your own professional/lab page




                    Blog




                      Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/
Blog is software: Use it for your own professional/lab page




                    Blog             Static pages




                      Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/
Blog is software: Use it for your own professional/lab page




                    Blog             Static pages




                                                                 Social Media
                                                                   Buttons
                      Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/
Blog is software: Use it for your own professional/lab page




                    Blog                Static pages




                                                                    Social Media
            Blog posts                                                Buttons
                         Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/
Blog is software: Use it for your own professional/lab page




                                        http://www.jasonggoldman.com
Blog is software: Use it for your own professional/lab page



Static pages




                                        http://www.jasonggoldman.com
Blog is software: Use it for your own professional/lab page



Static pages
                 Blog




                                        http://www.jasonggoldman.com
Blog is software: Use it for your own professional/lab page



 Static pages
                 Blog




Social Media
  Buttons



                                        http://www.jasonggoldman.com
Blog is software: Use it for your own professional/lab page

                                                    Home page
                                                    set to static
 Static pages                                        instead of
                 Blog                                   blog




Social Media
  Buttons



                                        http://www.jasonggoldman.com
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
Profile




         Fan page
Profile




         Fan page
Profile




         Fan page
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
Jobs
Community (Networking)
Community (Networking)
Ask Questions - Get Answers
Community (Networking)
Ask Questions - Get Answers
Community (Networking)
Community (Networking)
Community (Networking)
Community (Networking)
Visibility
Visibility
Visibility
Visibility
Visibility




On the internet, you can fix
anything. Be magnanimous.
Money: Crowdfunding



http://scifundchallenge.org/
Money: Crowdfunding



http://scifundchallenge.org/




     Average: ~$1600
Money: Crowdfunding
          http://www.rockethub.com/
Money: Outreach Awards
Money: Freelance
Turn online activity into offline activity (Money + Visibility)
Turn online activity into offline activity (Money + Visibility)
Standing out cuts both ways:
Standing out cuts both ways:
Science in Transition:
Disrupting the Dominant Model
Science in Transition:
Disrupting the Dominant Model
Science in Transition:
Disrupting the Dominant Model
Science in Transition:
Disrupting the Dominant Model




         #icanhazpdf
Science in Transition:
                        Disrupting the Dominant Model




                                                    #icanhazpdf
For more: http://www.newyorker.com/online/blogs/elements/2013/04/elsevier-mendeley-journals-science-software.html
http://blogs.scientificamerican.com/a-blog-around-the-clock/2012/06/12/new-and-exciting-kid-on-the-block-peerj/
http://www.slate.com/articles/health_and_science/science/2011/05/the_discovery_of_arsenicbased_twitter.html
Science in Transition
Post-publication peer-review
Science in Transition
Post-publication peer-review
Science in Transition
Post-publication peer-review
Science in Transition
Post-publication peer-review

                  According to CBC News, Dwayne
               Brown, a NASA spokesman, said that the
             agency wouldn’t debate science with bloggers
                  and would stick to peer-reviewed
                              literature.
Science in Transition
                         Post-publication peer-review

                                                      According to CBC News, Dwayne
                                                   Brown, a NASA spokesman, said that the
                                                 agency wouldn’t debate science with bloggers
                                                      and would stick to peer-reviewed
                                                                  literature.




    Dr. Redfield said Mr. Brown’s reaction
    was silly. “We are the peers,” she said.
Conversation and arguing have always been an
important part of how science has been done,
she said. Once upon a time it was by mail, and
  was private and slow. “Now,” she said, “the
 conversation is carried out in public in ways
              everyone can see.”
Science in Transition
     alt-metrics




 http://altmetric.com
Consider:
  (1) Goals
  (2) Audience
  (3) Time




Graphic by
Miriam Goldstein
Consider:
  (1) Goals
  (2) Audience
  (3) Time




Graphic by
Miriam Goldstein
Required reading:
               http://blogs.scientificamerican.com/incubator/2013/04/02/how-to-
             break-into-science-writing-using-your-blog-and-social-media-sci4hels/


                                       Further reading:
http://blogs.nature.com/soapboxscience/2012/06/07/reaching-out-so-you-want-to-communicate-science-online-the-flowchart

                            http://scienceofblogging.com/social-media-for-scientists-a-lecture/

                                       http://www.biolbull.org/content/222/2/85.full

                    http://blogs.agu.org/sciencecommunication/2011/07/20/why-scientists-use-twitter/

                    http://deepseanews.com/2010/08/what-is-twitter-and-why-scientists-need-to-use-it/

    http://scientopia.org/blogs/scicurious/2012/05/09/experimental-biology-blogging-self-promotion-and-self-promotion/

                            http://pinterest.com/jayrosennyu/social-media-wiz-shares-wizdom/

    http://blogs.scientificamerican.com/literally-psyched/2013/04/12/why-grad-schools-should-require-students-to-blog/

            http://blogs.scientificamerican.com/thoughtful-animal/2011/02/10/n00b_science_blogging_101_part/

          http://blogs.scientificamerican.com/thoughtful-animal/2011/02/14/n00b_science_blogging_101_part_1/

                                              http://scicomms.wikidot.com/

                              Also: researchblogging.org & scienceseeker.org
Jason G. Goldman
jasonggoldman@gmail.com
jasonggoldman.com

     blogs.ScientificAmerican.com/thoughtful-animal


     bbc.com/future/columns/uniquely-human

                           @ScienceOnline
     @jgold85
                           #SciOx


     jasonggoldman.com/+

     facebook.com/jason.goldman

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