Vodafone practices ethical communication by ensuring information shared both internally and externally is honest, clear, transparent and easy to understand. As a global telecommunications company, Vodafone communicates with a wide range of stakeholders through various verbal and non-verbal forms, including customers, suppliers, partners, regulators and shareholders. The company aims to build trust and credibility through open and transparent communication using feedback from sources like customers, press releases and focus groups. Vodafone's principle of open and transparent communication helps strengthen relationships and loyalty with customers and employees.

1. CASE: 54
Using Business Principles to support
ethical communication
A Vodafone case study

2. Presenters
Md. Rashedul Islam
Md. Masudur Rahaman
Md. Saidur Rahman
Md. Ahmed Farhad

3. Agenda
 Ethics
 Communication & Ethical Communication
 Company Background
 Forms of Communication
 Effective Communication
 Feedback
 Bangladesh Telecommunication Org.
 Principal & Approaches of Vodafone
 Q & A & Conclusion

6. Ethical communication
Ethical communication enhances human worth and dignity by
fostering truthfulness, fairness, responsibility, personal integrity, and
respect for self and other.
Information
honest
clear
transparentopen
easy to
understand

7. Company Background
 Type : Public limited company
 Industry : Telecommunications
 Predecessor : Racal Millicom (1982 to 1991)
 Founded : 1991; 26 years ago
 Headquarters : London, England, UK (Head office)
Berkshire, England, UK (Registered office)
 Area served : Worldwide
 Products : Fixed line and mobile telephony,
Internet services, digital television
 Revenue : £ 40.97 billion (2016)
 No. of employees : 1,07,667 (2016)
 Website : vodafone.com
 LOGO :
Vodafone's original logo, used
from 1991 to 1997
• Name : The name Vodafone comes from
voice data fone chosen by the
company to "reflect the provision of voice
and data services over mobile phones".

8. Business Principles of
Vodafone
Principles
Individual
conduct
Compliance
with the law
Health and
safety
Financial
integrity
Public policy
Communicat
ions
Customers
Employees
Communitie
s & society
Environment

9. Forms
of
Commu
nication
Non-verbalVerbal

10. Forms
of
Communi
cation
ExternalInternal
Horizontally
Vertically

11. External communication
with stakeholders
Vodafone
Supplier
Local A.
Partners
Govt./
MPs
Commu
nity
Charita
ble Org
Regulat
ors
Shareh
olders
NGO
Custom
ers

12. Vodafone engages in many forms of
communication with its customers
Vodafone
Promotion
and sales
material
Explanation
and
guidance
Awareness
and
information

13. Effective communication relies on information being sent,
received and understood
Sender Receiverobstacle
These obstacles might be details which are not clear, complex
language, complicated technical terms or other jargon

14. Sources of Feedback
Press
releases
Round-
the-
table
Focus
groups
Open and transparent behavior encourages mutual trust and
respect for different views and positions.

15. 42%
29%
25%
3%
1%
Mobile Phone Subscribers Market Share
GP Robi with Airtel Banglalink Teletalk Citycell

16. Strong
Network
Open &
Transparent
Information
Increase
Awareness

17. Vodafone's
Principle
´open and
transparent´
Communication
builds trust ,
credibility and
loyalty
with customers
and employees
Vodafone's
approach
to communicating
internally and
externally
with stakeholders
is an investment in
its future

18. ExamplesofethicalcommunicationofVODAFONE