This document describes a service that aggregates advertising data from multiple platforms and allows marketers to visualize the data in any tool without needing developers. It saves time and money by automating the process of standardizing, extracting, transforming, and loading data from different sources. The service works by mapping data from platforms, extracting it, transforming it if needed, and loading it into visualization tools. It can handle both log and API data types from many major marketing technology platforms.

1. Aggregate Advertising Data
in Any Visualization Tool in Minutes
We help marketers aggregate data without developers

2. Too many advertisement platforms.
Marketers spend too much time preparing
and combining reports from multiple platforms.
Report creation and analysis requires standardizing data from multiple platforms and manually
uploading it into data visualization tools or spreadsheets.
With over 3,800 Martech platforms on the market, there is no solution to aggregate data
and performance without a team of developers or manual ETL process
Problem

3. Solution
Aggregate Advertising Data in Any Visualization Tool in Minutes
Save Time and Money: Free up development resources.
Marketers no longer have to depend on developers to create
api integrations, maintain databases, or query data.
Cutting Edge Technology: It's nearly impossible to combine
data from all Martech platforms without our technology.
Two types of data exist in our market: 1) Log type of data and
2) API data, and we've built a unique approach to accomodate both.
Experienced Team: We are experts in MarTech with over 20 years
of combined experience in Marketing within our core founding team.
We've been in our customers shoes and understand how arduous
the process is.
ETL
Dashboard Automated
Spreadsheets
Any BI Tool
BI

4. How it works
Get raw data or use Improvado mapping
platform to compare cross-channel metrics
BI Tools
House information
on your servers
House information
on Improvado servers
Map / Transform Load / VisualizeAggregate / Extract
Dashboard

5. Current Integrations

6. Why are we different
• We provide what customers really care about; data aggregated from all major Martech
platforms so that each marketers can flexibily visualize their story.
• Reporting platforms focus on selling their data visualization tools, and there are 1000s
of visualization tools in the market. We realize it's nearly impossible to build the perfect
visualization tool to meet each agency or brands unique needs, so we give them their data
via 3rd party servers.
• We can combine log data and API data which most reporting platforms are not currently doing.
• MarTech Vertical Focus. All of the current ETL providers don't support most Martech platforms.
Instead, they tend to be very broad in their focus for example CRM platforms, databases,
payments, or emails.

7. We are a customer driven
product and team
Improvado.io has evolved based on our customer’s needs.
If there is anything missing, let us know and we'll work
with our development team to scope out a custom project just for you.

8. Contact us
ali@improvado.io
1-415-944-9719
404 Bryant St, San Francisco, CA 94107