My latest Gamification User / Player Types talk slides. Recently used for talks with Munich Business school and HP

1. User Types & Player Types
in Gamification
Andrzej Marczewski
@daverage
Gamified.co.uk

2. Player Types

3. Meant for games

4. And people who look like this
By Timothy Saccenti and Mr Toledano

5. Not the real world

6. And people who look like this

7. Bartle's Types

8. Bartle's Types

9. Bartle's Types

10. Gamification User Types Hexad
Disruptor
Change
Reward
Player

11. Gamification User Types Hexad
RAMP Framework
Disruptor
Intrinsic motivation framework
Change
Reward
Player
Relatedness
Autonomy
Mastery
Purpose

12. Gamification User Types Hexad
Disruptor
Change
Reward
Player

13. Supporting User Types
Purpose
Serious Fun
Meaning
Care-taking
Access
Collect & Trade
Gifting / Sharing
Sharing Knowledge
Philanthropist

14. Supporting User Types
Autonomy
Easy Fun
Exploration
Branching Choices
Easter Eggs
Unlockable Content
Creativity Tools
Customisation
Free Spirit

15. Supporting User Types
Mastery
Hard Fun
Challenges
Certificates
Learning / New Skills
Quests
Levels / Progression
Boss Battles
Achiever

16. Supporting User Types
Relatedness
People Fun
Guilds / Teams
Social Network
Social Status
Social Discovery
Social pressure
Competition
Socialiser

17. Supporting User Types
Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
Player

18. Supporting User Types
Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Disruptor

19. Spread of Types
41% 20% 15%

20. Spread of Types
9% 8% 7%

21. Spread of Types
Based on survey of over 1300 people
Achiever
41%
Socialiser
20%
Philanthropist
9% Disruptor
Free Spirit
15%
8%
Player
7%

22. Everyone is different!
Plan for that if you
want to succeed