This document proposes a two-part social media campaign to raise awareness for SpecialEffect.org.uk, a charity helping disabled people enjoy games. Part 1 is a gamified social media campaign where existing supporters invite others via unique links, earning points for invited users who register. Part 2 is a virtual treasure hunt where registered users hide SpecialEffect links on their websites and blogs, forming a clue chain for prizes. The goal is to engage social, philanthropic, achievement-oriented users and raise awareness through traffic.