Marczewski's User Types Talk at Gamification World Congress 2014

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The slides from my Gamification World Congress 2014 talk. What user types are about and how to make best user of them.

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Marczewski's User Types Talk at Gamification World Congress 2014

  1. 1. User Types & Player Types in Gamification Andrzej Marczewski @daverage Gamified.co.uk
  2. 2. Player Types
  3. 3. Meant for games
  4. 4. And people who look like this By Timothy Saccenti and Mr Toledano
  5. 5. Not the real world
  6. 6. And people who look like this
  7. 7. Gamification User Types Hexad Disruptor Player Change Reward
  8. 8. Gamification User Types Hexad Disruptor Player Change Reward Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework
  9. 9. Gamification User Types Hexad Disruptor Player Change Reward
  10. 10. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance User Types in Use Disruptor Player Change Reward
  11. 11. Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types
  12. 12. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types
  13. 13. Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types
  14. 14. Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types
  15. 15. Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player Supporting User Types
  16. 16. Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser
  17. 17. Spread of Types 46% 8% 18%
  18. 18. Spread of Types 8% 8% 12%
  19. 19. Achiever 46% Disruptor 8% FreeSpirit 12% Philanthropist 8% Player 8% Socialiser 18% Spread of Types Based on survey of over 800 people
  20. 20. Everyone is different! Plan for that if you want to succeed

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