SlideShare a Scribd company logo
USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
HELLO, I’M CHRIS
D A D , M A R K E T I N G N E R D , E N T R E P R E N E U R
2
@CHRISMILT
WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
WHAT A BEAUTIFUL WEBSITE
There are tons of beautiful websites out
there that no one has, or ever will, find.
- Josh Hundal, Editor-in-Chief,
@323_media
IS ANYONE HERE?
4
@CHRISMILT
OUR TRAFFIC IS INCREASING
Bounce Rate represents the percentage
of visitors who enter the site and leave
rather than continue to view other
pages within the same site.
…AND SO IS OUR BOUNCE RATE
5
@CHRISMILT
6
@CHRISMILT
WHY DOES UX MATTER?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
@CHRISMILT
8
WE ALL HAVE DIFFERENT REASONS
FOR BUILDING A WEBSITE.
W H A T A R E Y O U B U I L D I N G ?
• Personal Website
• Portfolio
• Business
• Blog
• E-Commerce
• Community
• News
WHAT DO ALL WEBSITES
HAVE IN COMMON?
P U R P O S E
9
@CHRISMILT
• Digital Representation of a Brand
• Internet Home of a Brand
• The Place where the Public interacts
OUR WEBSITES NEED TO BE FOUND,
MAKE A CONNECTION WITH VISITORS, AND
MOVE VISITORS CLOSER TO YOUR OBJECTIVE.
Personal Website Connect with People,
Share
Portfolio Showcase Work, Attract
new Work
Business Inform Customers,
Collect Leads
Blog Share Knowledge, Build
a List
E-Commerce Make Sales, Collect
Leads
Community Forum Posts,
Comments, Time on
Site
News Articles Read, Time on
Site, Frequency of Visits
@CHRISMILT
11
OBJECTIVE
W H A T A R E Y O U T R Y I N G T O A C H I E V E ?
TAKEAWAYS.W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
13
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
14
CUSTOMER
EXPERIENCE.
B E T T E R W E B S I T E S , M A R K E T I N G , A N D A U T O M A T I O N
S T A R T B Y U N D E R S T A N D I N G Y O U R C U S T O M E R ’ S P E R S P E C T I V E
WHO IS YOUR
BEST CUSTOMER?
WHY ARE THEY
ON YOUR SITE?
WHAT WILL IT TAKE
TO CONVERT?
DOES THIS SCALE?
@CHRISMILT
15
WHO IS YOUR
BEST CUSTOMER?
• What is their age?
• Where do they live?
• What do they value most?
@CHRISMILT
16
WHY ARE THEY
ON YOUR SITE?
• What would be the ideal outcome?
• What do they need to hear from you?
• How do they need your information
displayed?
@CHRISMILT
17
WHAT WILL IT TAKE
TO CONVERT?
• A Specific Offer?
• More Information?
• How Many Steps Will that
Process Take?
@CHRISMILT
18
DOES IT SCALE?
• What percentage of your customers
does this fit?
• What Impact Does this Have on Your
Business?
• Can you Duplicate this Process for
other Customer Types?
@CHRISMILT
19
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
20
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
21
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
22
PUT YOUR WEBSITE
TO WORK.
Create a digital version of the interaction
you would have with your ideal customer
B E N E F I T S CONTENT
PLAN
WORDPRESS
LEAD
CAPTURE
EMAIL
MARKETING
@CHRISMILT
23
CONTENT PLANING
MADE SIMPLE.
• Create pages for each customer or
each scenario.
• Design with the next step in mind.
• Regularly add content.
@CHRISMILT
24
LEVERAGE
WORDPRESS.
• Everything Integrates!
• Find Plug-ins that customize to suit
your needs.
@CHRISMILT
25
CAPTURE
LEADS.
• Relevant information only.
• Save the customer time by properly
tagging forms.
• Integrate with 3rd party
authentication when possible.
@CHRISMILT
26
EMAIL
MARKETING.
• Create set follow-ups based on time.
• Create personalized messages based
on activity.
@CHRISMILT
27
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
28
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
29
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
30
BUILD YOUR
CUSTOMER JOURNEY.
Don’t be overwhelmed by social
media, content marketing,
automation, website design…
They all Fit Together.
A P P E A L T O Y O U R B E S T C U S T O M E R S
@CHRISMILT
31
SOCIAL MEDIA.
ORGANIC TRAFFIC.
BLOG FAQ CASE STUDY SERVICES
@CHRISMILT
32
QUOTE.
CONTACT.
BLOGGING PEAKS
INTEREST.
@CHRISMILT
33
I D E N T I F Y N E E D S
ANSWER QUESTIONS
BEFORE THEY ARE ASKED.
@CHRISMILT
34
W H A T H A V E Y O U B E E N
A S K E D B E F O R E ?
SHOWCASE YOUR WORK
TO BUILD CONFIDENCE.
@CHRISMILT
35
C O N T E X T C R E A T E
R E L A T A B L E S O L U T I O N S
CLEARLY DESCRIBE
YOUR SERVICES.
D E C I D I N G W H A T
T O P U R C H A S E
@CHRISMILT
36
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
37
TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
38
WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
THANK YOU.
G O C R E A T E .
40
@CHRISMILT
USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

More Related Content

What's hot

11 Content Marketing Gems from Content Jam Speakers
11 Content Marketing Gems from Content Jam Speakers11 Content Marketing Gems from Content Jam Speakers
11 Content Marketing Gems from Content Jam Speakers
Lightspan Digital
 
Susan McPherson - Advertising & Social Good
Susan McPherson - Advertising & Social GoodSusan McPherson - Advertising & Social Good
Susan McPherson - Advertising & Social Good
INBOUND
 
Crafting content the right way
Crafting content the right wayCrafting content the right way
Crafting content the right way
i-dient
 
2015 core content marketing capabilities from ChasM ink
2015 core content marketing capabilities from ChasM ink2015 core content marketing capabilities from ChasM ink
2015 core content marketing capabilities from ChasM ink
Matthew Chase
 
How to use Social Media to Win New Business
How to use Social Media to Win New BusinessHow to use Social Media to Win New Business
How to use Social Media to Win New Business
Think Digital First
 
20 tangible tips for your social media marketing
20 tangible tips for your social media marketing20 tangible tips for your social media marketing
20 tangible tips for your social media marketing
Lori Young
 
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
Seattle Interactive Conference
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Shrawan Arya
 
Hoe creëer je emotie in digital design?
Hoe creëer je emotie in digital design?Hoe creëer je emotie in digital design?
Hoe creëer je emotie in digital design?
digitalsportsday
 
How to Get More from Digital PR - Laura Hampton - Drink Digital
How to Get More from Digital PR - Laura Hampton - Drink DigitalHow to Get More from Digital PR - Laura Hampton - Drink Digital
How to Get More from Digital PR - Laura Hampton - Drink Digital
Laura Hampton
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
tahseenzackria
 
Want more customers? #pcn12
Want more customers?  #pcn12Want more customers?  #pcn12
Want more customers? #pcn12
William Griggs
 
Strategic Digital Marketing with Nottingham Trent University and Impression
Strategic Digital Marketing with Nottingham Trent University and ImpressionStrategic Digital Marketing with Nottingham Trent University and Impression
Strategic Digital Marketing with Nottingham Trent University and Impression
Laura Hampton
 
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
Localogy
 
Matthew Cook - It All Comes Down to Sales
Matthew Cook - It All Comes Down to SalesMatthew Cook - It All Comes Down to Sales
Matthew Cook - It All Comes Down to Sales
INBOUND
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Sagar Singh Chouhan
 
The power of social media
The power of social mediaThe power of social media
The power of social media
SionGarrett
 
How to Promote a Website
How to Promote a WebsiteHow to Promote a Website
How to Promote a Website
Webs
 
Cyber Chord Technologies-Effective marketing
Cyber Chord Technologies-Effective marketingCyber Chord Technologies-Effective marketing
Cyber Chord Technologies-Effective marketing
Pranay Chawla
 
Harness the Digital Whirlwind
Harness the Digital WhirlwindHarness the Digital Whirlwind
Harness the Digital Whirlwind
Garrett Gingerich
 

What's hot (20)

11 Content Marketing Gems from Content Jam Speakers
11 Content Marketing Gems from Content Jam Speakers11 Content Marketing Gems from Content Jam Speakers
11 Content Marketing Gems from Content Jam Speakers
 
Susan McPherson - Advertising & Social Good
Susan McPherson - Advertising & Social GoodSusan McPherson - Advertising & Social Good
Susan McPherson - Advertising & Social Good
 
Crafting content the right way
Crafting content the right wayCrafting content the right way
Crafting content the right way
 
2015 core content marketing capabilities from ChasM ink
2015 core content marketing capabilities from ChasM ink2015 core content marketing capabilities from ChasM ink
2015 core content marketing capabilities from ChasM ink
 
How to use Social Media to Win New Business
How to use Social Media to Win New BusinessHow to use Social Media to Win New Business
How to use Social Media to Win New Business
 
20 tangible tips for your social media marketing
20 tangible tips for your social media marketing20 tangible tips for your social media marketing
20 tangible tips for your social media marketing
 
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
Kevin Getch - Visualize a customer centric digital marketing strategy - Seatt...
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Hoe creëer je emotie in digital design?
Hoe creëer je emotie in digital design?Hoe creëer je emotie in digital design?
Hoe creëer je emotie in digital design?
 
How to Get More from Digital PR - Laura Hampton - Drink Digital
How to Get More from Digital PR - Laura Hampton - Drink DigitalHow to Get More from Digital PR - Laura Hampton - Drink Digital
How to Get More from Digital PR - Laura Hampton - Drink Digital
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Want more customers? #pcn12
Want more customers?  #pcn12Want more customers?  #pcn12
Want more customers? #pcn12
 
Strategic Digital Marketing with Nottingham Trent University and Impression
Strategic Digital Marketing with Nottingham Trent University and ImpressionStrategic Digital Marketing with Nottingham Trent University and Impression
Strategic Digital Marketing with Nottingham Trent University and Impression
 
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
2019 MarketingBitz Bootcamp (Washington, D.C.): Paid and Organic Social Media...
 
Matthew Cook - It All Comes Down to Sales
Matthew Cook - It All Comes Down to SalesMatthew Cook - It All Comes Down to Sales
Matthew Cook - It All Comes Down to Sales
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
The power of social media
The power of social mediaThe power of social media
The power of social media
 
How to Promote a Website
How to Promote a WebsiteHow to Promote a Website
How to Promote a Website
 
Cyber Chord Technologies-Effective marketing
Cyber Chord Technologies-Effective marketingCyber Chord Technologies-Effective marketing
Cyber Chord Technologies-Effective marketing
 
Harness the Digital Whirlwind
Harness the Digital WhirlwindHarness the Digital Whirlwind
Harness the Digital Whirlwind
 

Similar to User Experience: Winning The Battle of Design & Function

Metrics work Company Profile
Metrics work Company ProfileMetrics work Company Profile
Metrics work Company Profile
Abdul Chaer
 
Metrics work presentation
Metrics work presentationMetrics work presentation
Metrics work presentation
Abdul Chaer
 
Power to THRIVE Presentation for LI (1)
Power to THRIVE Presentation for LI (1)Power to THRIVE Presentation for LI (1)
Power to THRIVE Presentation for LI (1)
Kyra Reed
 
S R MEDIA MARKETING - brochure
S R MEDIA MARKETING - brochureS R MEDIA MARKETING - brochure
S R MEDIA MARKETING - brochure
Ramender Kwatra
 
Grow your Business with Social Media
Grow your Business with Social MediaGrow your Business with Social Media
Grow your Business with Social Media
Paul Whittingham
 
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
G3 Communications
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
2Stallions Digital Agency
 
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
Spredfast
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
jonobermeyer
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
David Zuckerman
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
Trust EMedia
 
181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx
Spring Agency
 
Revenue +Performance
Revenue +PerformanceRevenue +Performance
Revenue +Performance
Press Trade
 
Social Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid SocialSocial Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid Social
SilverTech
 
ISL Skillshare: Master Social Media
ISL Skillshare: Master Social MediaISL Skillshare: Master Social Media
ISL Skillshare: Master Social Media
Josh Strupp
 
Small Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaSmall Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social Media
Business Cable Collaboration Group
 
Designing Strategy: Realign Your Mission and Values With Your Digital Presence
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceDesigning Strategy: Realign Your Mission and Values With Your Digital Presence
Designing Strategy: Realign Your Mission and Values With Your Digital Presence
Bryan Merica
 
Hvac digital marketing in 2021 | Techcloud Ltd
Hvac digital marketing in 2021 | Techcloud LtdHvac digital marketing in 2021 | Techcloud Ltd
Hvac digital marketing in 2021 | Techcloud Ltd
Tech Cloud Ltd
 
Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing) Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing)
Toni Navarro Consulting
 
22 Ways to Generate Leads
22 Ways to Generate Leads22 Ways to Generate Leads
22 Ways to Generate Leads
blueprint71 Internet Marketing Solutions
 

Similar to User Experience: Winning The Battle of Design & Function (20)

Metrics work Company Profile
Metrics work Company ProfileMetrics work Company Profile
Metrics work Company Profile
 
Metrics work presentation
Metrics work presentationMetrics work presentation
Metrics work presentation
 
Power to THRIVE Presentation for LI (1)
Power to THRIVE Presentation for LI (1)Power to THRIVE Presentation for LI (1)
Power to THRIVE Presentation for LI (1)
 
S R MEDIA MARKETING - brochure
S R MEDIA MARKETING - brochureS R MEDIA MARKETING - brochure
S R MEDIA MARKETING - brochure
 
Grow your Business with Social Media
Grow your Business with Social MediaGrow your Business with Social Media
Grow your Business with Social Media
 
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
 
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
 
181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx181120 HIØ What is inbound marketing.pptx
181120 HIØ What is inbound marketing.pptx
 
Revenue +Performance
Revenue +PerformanceRevenue +Performance
Revenue +Performance
 
Social Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid SocialSocial Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid Social
 
ISL Skillshare: Master Social Media
ISL Skillshare: Master Social MediaISL Skillshare: Master Social Media
ISL Skillshare: Master Social Media
 
Small Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaSmall Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social Media
 
Designing Strategy: Realign Your Mission and Values With Your Digital Presence
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceDesigning Strategy: Realign Your Mission and Values With Your Digital Presence
Designing Strategy: Realign Your Mission and Values With Your Digital Presence
 
Hvac digital marketing in 2021 | Techcloud Ltd
Hvac digital marketing in 2021 | Techcloud LtdHvac digital marketing in 2021 | Techcloud Ltd
Hvac digital marketing in 2021 | Techcloud Ltd
 
Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing) Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing)
 
22 Ways to Generate Leads
22 Ways to Generate Leads22 Ways to Generate Leads
22 Ways to Generate Leads
 

Recently uploaded

Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
OECD Directorate for Financial and Enterprise Affairs
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
gpww3sf4
 
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
OECD Directorate for Financial and Enterprise Affairs
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
samililja
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
OECD Directorate for Financial and Enterprise Affairs
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Ben Linders
 
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptxThe remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
JiteshKumarChoudhary2
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
Claudio Gallicchio
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
kekzed
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
Robin Haunschild
 
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other usesDisaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
RIDHIMAGARG21
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
OECD Directorate for Financial and Enterprise Affairs
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
artemacademy2
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
kainatfatyma9
 
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionPro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
OECD Directorate for Financial and Enterprise Affairs
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
OECD Directorate for Financial and Enterprise Affairs
 

Recently uploaded (20)

Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
 
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
原版制作贝德福特大学毕业证(bedfordhire毕业证)硕士文凭原版一模一样
 
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
 
XP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to LeadershipXP 2024 presentation: A New Look to Leadership
XP 2024 presentation: A New Look to Leadership
 
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
 
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptxThe remarkable life of Sir Mokshagundam Visvesvaraya.pptx
The remarkable life of Sir Mokshagundam Visvesvaraya.pptx
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
 
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
 
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other usesDisaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
 
Carrer goals.pptx and their importance in real life
Carrer goals.pptx  and their importance in real lifeCarrer goals.pptx  and their importance in real life
Carrer goals.pptx and their importance in real life
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
 
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionPro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
 
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
 
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionArtificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
 

User Experience: Winning The Battle of Design & Function

  • 1. USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
  • 2. HELLO, I’M CHRIS D A D , M A R K E T I N G N E R D , E N T R E P R E N E U R 2 @CHRISMILT
  • 3. WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
  • 4. WHAT A BEAUTIFUL WEBSITE There are tons of beautiful websites out there that no one has, or ever will, find. - Josh Hundal, Editor-in-Chief, @323_media IS ANYONE HERE? 4 @CHRISMILT
  • 5. OUR TRAFFIC IS INCREASING Bounce Rate represents the percentage of visitors who enter the site and leave rather than continue to view other pages within the same site. …AND SO IS OUR BOUNCE RATE 5 @CHRISMILT
  • 7. WHY DOES UX MATTER?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
  • 8. @CHRISMILT 8 WE ALL HAVE DIFFERENT REASONS FOR BUILDING A WEBSITE. W H A T A R E Y O U B U I L D I N G ? • Personal Website • Portfolio • Business • Blog • E-Commerce • Community • News
  • 9. WHAT DO ALL WEBSITES HAVE IN COMMON? P U R P O S E 9 @CHRISMILT • Digital Representation of a Brand • Internet Home of a Brand • The Place where the Public interacts
  • 10. OUR WEBSITES NEED TO BE FOUND, MAKE A CONNECTION WITH VISITORS, AND MOVE VISITORS CLOSER TO YOUR OBJECTIVE.
  • 11. Personal Website Connect with People, Share Portfolio Showcase Work, Attract new Work Business Inform Customers, Collect Leads Blog Share Knowledge, Build a List E-Commerce Make Sales, Collect Leads Community Forum Posts, Comments, Time on Site News Articles Read, Time on Site, Frequency of Visits @CHRISMILT 11 OBJECTIVE W H A T A R E Y O U T R Y I N G T O A C H I E V E ?
  • 12. TAKEAWAYS.W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
  • 13. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 13
  • 14. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 14
  • 15. CUSTOMER EXPERIENCE. B E T T E R W E B S I T E S , M A R K E T I N G , A N D A U T O M A T I O N S T A R T B Y U N D E R S T A N D I N G Y O U R C U S T O M E R ’ S P E R S P E C T I V E WHO IS YOUR BEST CUSTOMER? WHY ARE THEY ON YOUR SITE? WHAT WILL IT TAKE TO CONVERT? DOES THIS SCALE? @CHRISMILT 15
  • 16. WHO IS YOUR BEST CUSTOMER? • What is their age? • Where do they live? • What do they value most? @CHRISMILT 16
  • 17. WHY ARE THEY ON YOUR SITE? • What would be the ideal outcome? • What do they need to hear from you? • How do they need your information displayed? @CHRISMILT 17
  • 18. WHAT WILL IT TAKE TO CONVERT? • A Specific Offer? • More Information? • How Many Steps Will that Process Take? @CHRISMILT 18
  • 19. DOES IT SCALE? • What percentage of your customers does this fit? • What Impact Does this Have on Your Business? • Can you Duplicate this Process for other Customer Types? @CHRISMILT 19
  • 20. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 20
  • 21. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 21
  • 22. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 22
  • 23. PUT YOUR WEBSITE TO WORK. Create a digital version of the interaction you would have with your ideal customer B E N E F I T S CONTENT PLAN WORDPRESS LEAD CAPTURE EMAIL MARKETING @CHRISMILT 23
  • 24. CONTENT PLANING MADE SIMPLE. • Create pages for each customer or each scenario. • Design with the next step in mind. • Regularly add content. @CHRISMILT 24
  • 25. LEVERAGE WORDPRESS. • Everything Integrates! • Find Plug-ins that customize to suit your needs. @CHRISMILT 25
  • 26. CAPTURE LEADS. • Relevant information only. • Save the customer time by properly tagging forms. • Integrate with 3rd party authentication when possible. @CHRISMILT 26
  • 27. EMAIL MARKETING. • Create set follow-ups based on time. • Create personalized messages based on activity. @CHRISMILT 27
  • 28. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 28
  • 29. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 29
  • 30. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 30
  • 31. BUILD YOUR CUSTOMER JOURNEY. Don’t be overwhelmed by social media, content marketing, automation, website design… They all Fit Together. A P P E A L T O Y O U R B E S T C U S T O M E R S @CHRISMILT 31
  • 32. SOCIAL MEDIA. ORGANIC TRAFFIC. BLOG FAQ CASE STUDY SERVICES @CHRISMILT 32 QUOTE. CONTACT.
  • 34. ANSWER QUESTIONS BEFORE THEY ARE ASKED. @CHRISMILT 34 W H A T H A V E Y O U B E E N A S K E D B E F O R E ?
  • 35. SHOWCASE YOUR WORK TO BUILD CONFIDENCE. @CHRISMILT 35 C O N T E X T C R E A T E R E L A T A B L E S O L U T I O N S
  • 36. CLEARLY DESCRIBE YOUR SERVICES. D E C I D I N G W H A T T O P U R C H A S E @CHRISMILT 36
  • 37. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 37
  • 38. TAKEAWAYS. W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y CUSTOMER EXPERIENCE Better websites, marketing and automation start by understanding your customer’s perspective PUT YOUR WEBSITE TO WORK You have all the tools required to make a great digital experience that can scale. FUEL ALL YOUR MARKETING Don’t become overwhelmed with social media, content marketing, or automation or when it can all fit together @CHRISMILT 38
  • 39. WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N
  • 40. THANK YOU. G O C R E A T E . 40 @CHRISMILT
  • 41. USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N