A beautifully designed website can also be tremendously functional for SEO, capturing leads and being a major asset for creating new business. Gone are the days of having to choose whether a site was “pretty” or it was “optimized for google” and signaled a high-growth business. In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user experience and how the trend of winning websites continues to be like a great experience IRL… A practical application that I believe can help everyone build better sites (design and content).