Real Time Marketing WOMMA 2013
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Rick Murray, Edelman Chris Kooluris, Micro Content Director, VaynerMedia Stephanie Matthews, Director, Real-Time Engagement, GolinHarris Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s Zena Weist, Vice President, Strategy & Social Media, Expion Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.
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Webinar: Aligning Marketing with Sales
This document discusses aligning marketing and sales through collaboration on personas, customer journeys, and reporting. It recommends that marketing and sales teams work together to develop personas representing their target customers, map the customer journey through the sales funnel, and have marketing regularly report results to sales. This will help ensure they use a shared vocabulary and understand both the customer perspective and how their respective roles intersect at various points in the sales process. Defining lead quality and getting sales input on marketing automation and account-based marketing implementations are also emphasized.
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - J...
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - J...BrightEdge Technologies
The document is a presentation about digital marketing by Jesse Farley from Cabela's. It discusses the importance of understanding personas, planning content marketing based on business objectives and trends, and using different types of content like video and images to own the search engine results page. The goal is to create content that has "curb appeal" for target audiences by finding the right balance between what users want and what the business wants to communicate.Conscious Capitalism 2014 Slides - We First
The document discusses the need for businesses to build customer communities through purpose and values-driven storytelling. It notes increasing social, business and technology pressures that are shifting focus beyond traditional marketing to include broader stakeholder engagement. The presentation argues that the most successful brands of the future will have the greatest social impact and be those that define their purpose and values, celebrate their customers, and lead conversations on societal issues. It provides strategies for businesses to develop their brand story, share it through customer communities and ambassadors, and align business practices to build a self-sustaining model of profits and positive impact.
An introduction to sales 3.0
This document discusses the changing landscape of sales and how companies must adapt to "Sales 3.0". It notes that customers now research products online before engaging with salespeople, sharing information with each other. To succeed, companies must pull in leads through content instead of just pushing messages, build trust over time by sharing useful information, and consider the customer experience from start to finish when designing sales processes and organizations. Making these changes requires rethinking business models and can take 8-18 months to implement fully.
Social, Mobile, Local, & Search Marketing - Belfast Chamber of Commerce Prese...
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Eight Keys to Marketing Greatness in 2015
Presentation covers the eight keys to marketing greatness in 2015 as marketing professionals take inventory on their current activities and plan for the future. Specifically covers: Demand Generation, Content Marketing ,Database Health, Process, People, Sales Enablement, Technology, and Content, Social, & Search
G/O Sales Summit: The Shift to Social
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
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There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.
In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies from large brands. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.
Deep Dive Into Operationalizing Social Media
Enterprise-wide Social Media Strategy with two Fortune 500 case studies and Edelman Social Business Methodology.
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This document discusses operationalizing social media within organizations. It provides case studies of companies with and without social media champions. It outlines methodologies for developing a social media roadmap, tying social metrics to business goals, and best practices for community management. The document advocates for treating social media as a business-wide function, not just a marketing task, and provides frameworks for social business planning including focusing on people, processes, and platforms.
Emerging Media Summit
This document discusses strategies for operationalizing social business. It provides examples of companies like EMBARQ and H&R Block that have successfully integrated social media into their business operations. EMBARQ used social media to enhance customer service and brand perceptions. H&R Block established a social media team to engage customers, manage online reputation, and partner with customer service. The document advocates for using social media to listen to customers, respond to issues, and measure key performance indicators like customer resolution, cost avoidance, and increased revenue.
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Hrblockresponseprocess
This document contains confidential information and its distribution is prohibited without authorization. It outlines H&R Block's response process to handle material issues. The document was created by David Armano at Edelman in 2010 and was repurposed with their permission by H&R Block.
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HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Transform Your Presence Now!..............
Make a significant impact on Facebook and transform your social media presence.
https://www.sociocosmos.com/product-category/facebook/
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Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
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The Evolution of SEO: Insights from a Leading Digital Marketing Agency
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Surat Digital Marketing School - course curriculum
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
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Real Time Marketing WOMMA 2013
- 1. REAL TIME MARKETING THE NEW PRIME TIME OR THE LATEST SHINY OBJECT? November 19, 2013
- 3. !3 PANEL RULES Please don’t talk about your own stuff. ! With all respect to our friends at 360i and our clients at Mondelez, let’s not talk about Oreos.
- 4. Why does every brand in the super market have to talk? When will brands stop getting excited on Cinco De Mayo? Why is everyone chasing Oreo? When will brands stop being so conservative and just act? !4
- 5. !5 REAL TIME MARKETING DEFINITION Using data analytics with a process flow to shift marketing messaging in real time or near real time.
- 6. REAL TIME MARKETING THE HOW • Process: Not a Project • Ongoing Newsroom: Not Campaign • Brand Relevant: Not Buzz Wedge !6
- 7. REAL TIME MARKETING IN ACTION !7
- 8. REAL TIME MARKETING IN ACTION !8
- 9. REAL TIME MARKETING IN ACTION !9
- 10. REAL TIME MARKETING DEFINED rel • e • vance [rel-uh-vuh ns] NOUN The condition of being relevant, or connected with the matter at hand: “Some traditional institutions of the media lack relevance in this digital age.” !10
- 12. GETTING IT WRONG • News and Clever Branded Copy = Social Media Graphic • Single Channel Approach • No Tie-back to Business, Marketing or PR Goals !12
- 13. WHY IT MATTERS Exposure to Real Time Marketing Increases Likelihood to be Aware, Learn More, Discuss and Consider. Source: GolinHarris Global RTM Study, 2012 !13
- 14. WHAT’S NEXT FOR REAL TIME MARKETING !14
- 16. CASE STUDIES #SWIMFORRELIEF • 48 Hour Charity Swim by Diana Nyad for Hurricane Sandy Recovery • Nailed the Timing • Live Tweeting from Several P&G Brands • Strong CTA for Consumers • Huge Earned Impressions !16
- 17. CASE STUDIES @Charmin • Awesome job with being current while taking on potty humor • It dares to push the limit on potty humor: “It’s National Coffee Day and we’re here for you. #YouKnowWhy #tweetfromtheseat” !17