User Experience: Winning The Battle of Design & FunctionChris Milton
A beautifully designed website can also be tremendously functional for SEO, capturing leads and being a major asset for creating new business. Gone are the days of having to choose whether a site was “pretty” or it was “optimized for google” and signaled a high-growth business. In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user experience and how the trend of winning websites continues to be like a great experience IRL… A practical application that I believe can help everyone build better sites (design and content).
There's More to Marketing than Just Social Media Posts: Check Out These 5 Dif...Carlos Sierra
This document discusses 5 non-social media marketing strategies: 1) Media monitoring to analyze marketing efforts and identify effective channels, 2) Generating original content from offline events for search engines, 3) Inbound marketing like podcasts and influencer partnerships beyond social posts, 4) Search engine optimization to appeal to search engines, and 5) Remarketing to target prospects across the internet without their knowledge. It concludes by introducing Carlos Sierra, a political consultant who served as national director for the Gary Johnson presidential campaign.
PPC Remarketing - East Kent B2B Event - 4th November 2015Sagittarius
This document discusses how remarketing can boost PPC conversions. It explains that remarketing allows a second chance to gain conversions from visitors who were not converted on their first site visit. Typical website conversion rates are low, at 0.5-10%, meaning up to 99.5% of visits are wasted. The document then describes how remarketing works by tagging the site, identifying visitors via cookies to build an audience, and then re-advertising to that audience on other sites. However, it notes that remarketing messages need to provide value rather than just saying "Buy Now". It provides several examples of how remarketing can be used more cleverly, such as targeting different types of visitors.
Avoiding the Marketing House of Cards: SXSW V2VMichelle Tripp
Facebook pulled the plug on organic reach. Twitter is suppressing and curating tweets. Google is altering its stance on paid inclusion. Startups and marketers are learning a tough lesson. Relying on engagement through third-party social networks is building on a house of cards.
This deck is a preview of the SXSW V2V 2015 presentation that will outline strategies and tactics to get social media followers securely back into your hands. Learn how to attract followers to your brand's social networks for traction and community — without giving up your power to engage.
The document discusses the shift to an "Engagement Economy" where marketing focuses on engaging customers through storytelling rather than just doing more promotional activities. It notes that CEOs now expect marketing to deliver measurable ROI. Storytelling platforms can become valuable brand assets if content is added over time to engage customers. The presentation argues for focusing marketing communications on sharing authentic stories rather than just promoting products and services.
The Partnership Between Sales and MarketingMarketo
The document discusses the partnership between sales and marketing. It notes common questions around how marketing can get sales to like them and how sales can get marketing to do what they want. The document then provides some practical things marketing and sales can do together, like aligning activities, to drive revenue growth. It also introduces a new tool that the author enjoys using to facilitate collaboration between sales and marketing.
This document is a presentation by Sarah Stahl on social media marketing foundations. It provides tips on how to effectively use different social media platforms like Facebook, Twitter, Instagram and blogging to engage audiences and drive traffic. The key messages are to know your audience and goals, post consistently with a 70/20/10 ratio of brand stories to industry shares to sales content, monitor hashtags and trends on Twitter, use the $1.80 Instagram strategy of 9 posts with 10 hashtags and your 2 cents, and blogging can increase website traffic by 900% within 3 months through social referrals. The overall message is that marketing is about partnering with communities rather than just building brands.
Reggie Aggarwal, CEO and founder of Cvent and board member of Marketo, presented on digitizing events and the engagement economy. Some key points:
- 24% of B2B marketing budgets are spent on events, making them the 2nd most effective tactic after websites
- 94% of C-suite executives believe events are effective for driving revenue, leads, and awareness
- By capturing digital and physical footprints from events using event management software integrated with marketing automation and CRM platforms, marketers can better track and target attendees along their journey.
User Experience: Winning The Battle of Design & FunctionChris Milton
A beautifully designed website can also be tremendously functional for SEO, capturing leads and being a major asset for creating new business. Gone are the days of having to choose whether a site was “pretty” or it was “optimized for google” and signaled a high-growth business. In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user experience and how the trend of winning websites continues to be like a great experience IRL… A practical application that I believe can help everyone build better sites (design and content).
There's More to Marketing than Just Social Media Posts: Check Out These 5 Dif...Carlos Sierra
This document discusses 5 non-social media marketing strategies: 1) Media monitoring to analyze marketing efforts and identify effective channels, 2) Generating original content from offline events for search engines, 3) Inbound marketing like podcasts and influencer partnerships beyond social posts, 4) Search engine optimization to appeal to search engines, and 5) Remarketing to target prospects across the internet without their knowledge. It concludes by introducing Carlos Sierra, a political consultant who served as national director for the Gary Johnson presidential campaign.
PPC Remarketing - East Kent B2B Event - 4th November 2015Sagittarius
This document discusses how remarketing can boost PPC conversions. It explains that remarketing allows a second chance to gain conversions from visitors who were not converted on their first site visit. Typical website conversion rates are low, at 0.5-10%, meaning up to 99.5% of visits are wasted. The document then describes how remarketing works by tagging the site, identifying visitors via cookies to build an audience, and then re-advertising to that audience on other sites. However, it notes that remarketing messages need to provide value rather than just saying "Buy Now". It provides several examples of how remarketing can be used more cleverly, such as targeting different types of visitors.
Avoiding the Marketing House of Cards: SXSW V2VMichelle Tripp
Facebook pulled the plug on organic reach. Twitter is suppressing and curating tweets. Google is altering its stance on paid inclusion. Startups and marketers are learning a tough lesson. Relying on engagement through third-party social networks is building on a house of cards.
This deck is a preview of the SXSW V2V 2015 presentation that will outline strategies and tactics to get social media followers securely back into your hands. Learn how to attract followers to your brand's social networks for traction and community — without giving up your power to engage.
The document discusses the shift to an "Engagement Economy" where marketing focuses on engaging customers through storytelling rather than just doing more promotional activities. It notes that CEOs now expect marketing to deliver measurable ROI. Storytelling platforms can become valuable brand assets if content is added over time to engage customers. The presentation argues for focusing marketing communications on sharing authentic stories rather than just promoting products and services.
The Partnership Between Sales and MarketingMarketo
The document discusses the partnership between sales and marketing. It notes common questions around how marketing can get sales to like them and how sales can get marketing to do what they want. The document then provides some practical things marketing and sales can do together, like aligning activities, to drive revenue growth. It also introduces a new tool that the author enjoys using to facilitate collaboration between sales and marketing.
This document is a presentation by Sarah Stahl on social media marketing foundations. It provides tips on how to effectively use different social media platforms like Facebook, Twitter, Instagram and blogging to engage audiences and drive traffic. The key messages are to know your audience and goals, post consistently with a 70/20/10 ratio of brand stories to industry shares to sales content, monitor hashtags and trends on Twitter, use the $1.80 Instagram strategy of 9 posts with 10 hashtags and your 2 cents, and blogging can increase website traffic by 900% within 3 months through social referrals. The overall message is that marketing is about partnering with communities rather than just building brands.
Reggie Aggarwal, CEO and founder of Cvent and board member of Marketo, presented on digitizing events and the engagement economy. Some key points:
- 24% of B2B marketing budgets are spent on events, making them the 2nd most effective tactic after websites
- 94% of C-suite executives believe events are effective for driving revenue, leads, and awareness
- By capturing digital and physical footprints from events using event management software integrated with marketing automation and CRM platforms, marketers can better track and target attendees along their journey.
The document discusses digital marketing and value creation in digital channels. It outlines five areas to focus on: acquisition through media channels, experience and value, retention through communities and loyalty, data mining, and revenue. For each area, it provides Turkish language examples of ways to create value such as making SEO more communicative, creating shareable banner ads, using data to inform people about themselves, and designing new ways to monetize products.
It’s one thing to be a content creator and make good content that is internally approved by your organization. But it’s a completely different thing altogether, to create content that your customers are even wildly engaged in. Today, we are going to talk about how to make the switch from good, to better.
Measuring social media is important for businesses since the market has declined. There are various metrics that can measure engagement with a social media site such as unique visitors, time spent on the site, and conversions. These engagement metrics help businesses discover their audience and see how people are interacting by reading, contributing, bookmarking or subscribing to content on the site.
I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.
Billboard, OOH and Outdoor advertising agency based in Los Angeles. Wild Posting gives you an endless amount of possibilities with outdoor advertising.
This quick presentation was created by me when speaking to a group of international students (studying Business Level 6 in New Zealand). My mission was to encourage them in learning new marketing trends and strategies, as well as inspiring them to think out of the box when writing their marketing plan (final assignment). I hope some find it to be helpful!
The document discusses digital marketing and value creation in digital channels. It outlines five areas to focus on: acquisition through media channels, experience and value, retention through communities and loyalty, data mining, and revenue. For each area, it provides Turkish language examples of ways to create value such as making SEO more communicative, creating shareable banner ads, using data to inform people about themselves, and designing new ways to monetize products.
It’s one thing to be a content creator and make good content that is internally approved by your organization. But it’s a completely different thing altogether, to create content that your customers are even wildly engaged in. Today, we are going to talk about how to make the switch from good, to better.
Measuring social media is important for businesses since the market has declined. There are various metrics that can measure engagement with a social media site such as unique visitors, time spent on the site, and conversions. These engagement metrics help businesses discover their audience and see how people are interacting by reading, contributing, bookmarking or subscribing to content on the site.
I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.
Billboard, OOH and Outdoor advertising agency based in Los Angeles. Wild Posting gives you an endless amount of possibilities with outdoor advertising.
This quick presentation was created by me when speaking to a group of international students (studying Business Level 6 in New Zealand). My mission was to encourage them in learning new marketing trends and strategies, as well as inspiring them to think out of the box when writing their marketing plan (final assignment). I hope some find it to be helpful!