This document proposes transforming a company's marketing from outbound to inbound strategies. It notes that consumer behavior has changed with more time spent online. An inbound approach focuses on creating helpful content to attract and engage customers through search engines, blogs, social media and other online channels. A six-month transformation plan is outlined to double web traffic and leads through content creation, search engine optimization, optimized landing pages and a proposed $10,000 annual budget.

1. IT’S TIME TO TRANSFORM YOUR MARKETING.

2. AGENDA. Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan 2

3. Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan Transform from Outbound to Inbound. 3

4. …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. 4 “ DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010

5. 5 of adult Americans use the Internet. 79% 5

6. 6 78% of Internet users conduct product research online.

7. 7 searches are conducted every month on Google. 10.3 Billion SOURCE: COMSCORE, AUGUST 2010

8. 8 1/3 of US consumers spend three or more hours online every day. SOURCE: THE MEDIA AUDIT, OCTOBER 2010

9. 9 US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE GAMES EMAIL PORTALS VIDEOS/MOVIES SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

10. 10 70% of the links search users click on are organic—not paid. SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007

11. 11 200 Million Americans have registered on the Federal Trade Commission’s “Do Not Call” list. SOURCE: FTC, JULY 2010

12. Companies that blog get website visitors. 12 55% more SOURCE: HUBSPOT, 2010

13. 13 57% of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011

14. 67%of B2C companies and 41% of B2B companies have acquired a customer through Facebook. SOURCE: HUBSPOT, 2011 14

15. 42%of companies have acquired a customer through Twitter. SOURCE: HUBSPOT, 2011 15

16. 16 Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011

17. Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan 17

18. 18 “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in &be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

19. YOUR COMPANY IN SEARCH ENGINES. IF YOU’RE NOT ON THE FIRST PAGE FOR ANY OF YOUR SEARCH TERMS (KEYWORDS), YOU NEED TO ADJUST YOUR MARKETING. Source: www.WebsiteGrader.com and HubSpot Internet Marketing 19

20. YOUR COMPANY IN THE BLOGOSPHERE. How many blogs about your business or keywords? Trying searching for them on Google. Are any of these blogs from your company? If not, you need to adjust your blogging strategy. Technorati (a blog search engine) gets 4.5 million visitors per month DID YOU FIND YOUR BLOG WHEN YOU PERFORMED A SEARCH?If not, you need be blogging and/or better optimizing your blog for search engines. Source: Technorati and HubSpot Internet Marketing 20

21. YOUR COMPANY ON SOCIAL MEDIA. How Many Stories are on Digg about your keywords/business? Digg is a top 100 website; over 20 million people visit/month How many questions are on LinkedIn about your keywords/business? LinkedIn gets 1.5 millions visitors/month; average user is 39yo & earns $139K/year. DID YOU FIND YOUR STORIES, BUSINESS, OR KEYWORDS ON DIGG OR LINKED?: Search on Digg, Delicious, LinkedIn or other social media relevant to your company for your keywords. Did you find anything? Were any of the results from your company? If not, you need to be more active in social media and bookmarking sites as well as optimizing your content because you aren’t getting found online by your customers. Source: HubSpot Internet Marketing, Digg, LinkedIn, Compete.com 21

22. YOUR COMPANY VS. THE COMPETITION. HOW DID YOU SCORE?: Use www.WebsiteGrader.com to view your website grade. Check your Alexa rank and Google page rank? Have you been doing this continuously to improve getting found online? You should be. How did you score? Do you need to adjust your marketing? Source: www.WebsiteGrader.com and HubSpot Internet Marketing 22

23. The bad news:We’re way behind. The good news:We can transform& WIN!!! 23

24. Consumer Behavior Has Changed How We Market Our Products/Services Needs to Change Proposed Transformation Plan 24

25. 25 Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking.

26. 26 Google is our new business card.

28. Avg response rate: 1-5%

29. “Permission”-based

31. HOW-TO’S

32. EBOOKS

33. VIDEOS

35. INCREASE # OF PAGES & INBOUND LINKS

36. BUILD TRUST, CREDIBILITY, & GOOD WILL2 Be generous.

38. DOUBLE TRAFFIC

40. CLEAR CALLS TO ACTION

42. 6 MONTH GOALS: Double web traffic Double web leads Website Grade above 70 REPEAT! WHERE DO YOU NEED IMPROVEMENT?: Did you find you need to improve web traffic and leads? Do you need to improve your website grade? Creating generous, remarkable content offers to your audience will help drive traffic and leads to your website. Find out how our inbound marketing strategies can help you grow your business. 262-204-7855, info@trustemedia.com, www.TrusteMedia.com 33

43. PROPOSED BUDGET: $10,000/year Internet Marketing Software: $3,000 PPC Spend: $6,000 Writing / Content / Other: $1,000 Additional funds based on performance HOW MUCH CAN YOU SPEND ON INBOUND MARKETING?: Make sure you include money to pay for tools (software, training, research) to help you achieve your goals, not just money for PPC ads. Inbound marketing strategies work and cost less per lead than outbound marketing strategies. Refocus your marketing budget from outbound to inbound. Know your goals and your budget, then make the switch. Start generating leads today. Contact us for a consultation and demo of inbound marketing software.

44. IT’S TIME TO TRANSFORM YOUR MARKETING!