The document discusses how purpose can empower organizations to stay ahead in disruptive markets. It provides examples of company purposes such as empowering people in life and business or enjoying sports with core values of teamwork and respect. Traditional IT sourcing focuses on exploitation, fixed scopes, and costs, while digital sourcing explores fluid scopes and delivers value through sprints. Design thinking is presented as a way to ensure solutions make sense, can be achieved, and are useful to the business and users. The break time between sessions is noted.
Customers have changed how they learn, share and make decisions. They expect to be able to access the right content, no matter the device, time or place. As a marketer, have you changed? This presentation walks through the steps to become a modern marketer in order to use compelling content to deliver engaging customer experiences that impact your bottom line.
Professional Marketing Agency which expertise on digital marketing transformation.
We are operating in domestic and foreign markets and executing animation and real time shooting videos development, social media, digital media placement, design development, brand development, infuencer campaigns, etc.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Vision51 is the leading Search Engine Optimisation agency in Wirral. We will help you to manage your Facebook Marketing campaign at affordable prices in Wirral. For more information, visit us at https://www.vision51.co.uk/seo/
Kingdom
Our holy grail for better services!
Abstract:
In this session we will share our vision on the use of gamification in service design processes. Serious play is an effective way of engaging people for change and designing in complex structures. We have done extensive research on the topic and will share our insights in an interactive session. We’ll also demo a card game (Kingdom!) that we developed for running service strategy workshops. We’ll share the story how we evolved from early prototypes to the exciting product we have today.
Innovation:
A versatile card game that combines the strengths of play, the power of co-creation and the immersion of storytelling to innovate services and boost engagement of the ones involved. See: www.kingdomcards.be
Customers have changed how they learn, share and make decisions. They expect to be able to access the right content, no matter the device, time or place. As a marketer, have you changed? This presentation walks through the steps to become a modern marketer in order to use compelling content to deliver engaging customer experiences that impact your bottom line.
Professional Marketing Agency which expertise on digital marketing transformation.
We are operating in domestic and foreign markets and executing animation and real time shooting videos development, social media, digital media placement, design development, brand development, infuencer campaigns, etc.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
Vision51 is the leading Search Engine Optimisation agency in Wirral. We will help you to manage your Facebook Marketing campaign at affordable prices in Wirral. For more information, visit us at https://www.vision51.co.uk/seo/
Kingdom
Our holy grail for better services!
Abstract:
In this session we will share our vision on the use of gamification in service design processes. Serious play is an effective way of engaging people for change and designing in complex structures. We have done extensive research on the topic and will share our insights in an interactive session. We’ll also demo a card game (Kingdom!) that we developed for running service strategy workshops. We’ll share the story how we evolved from early prototypes to the exciting product we have today.
Innovation:
A versatile card game that combines the strengths of play, the power of co-creation and the immersion of storytelling to innovate services and boost engagement of the ones involved. See: www.kingdomcards.be
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
This Infographic provides you 4 tips about Digital Marketing for the real estate business, that will help you to boost your business, and earn more profit.
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives.
We can help you adopt and adapt to social media in a holistic way, enabling true benefit.
Can your social media agency tell you the following....
eMedia Patch provides sales planning and campaign management services for publishers and could help your company get new, and secure repeat business! Plus it’s on-demand and cost efficient!
Digital transformation in the “Age of the Customer”Adv Media Lab
L’experience è il nuovo brand. L’experience è il nuovo branding.
Il futuro è experience. Un omaggio al dialogo odierno a proposito di "digital transformation" ed "experience", intesa come unione di brand, user e customer experience. Quella che definiamo "digital transformation" è inutile se non mettiamo al centro le persone, le tecnologie e la creazione finale di un "esperienza" completa ed efficace.
A presentation of our business development goals for Creative Pros. Our two platforms that help startups to existing brands with our full web, print, design & digital media services.
Nell'ultimo decennio una nuova generazione di consumatori digitali e aperti al cambiamento sembra guidata da un nuovo concetto di "benessere", ben oltre il materialismo e l'individualismo. Al momento dell'acquisto, questo "consumatore consapevole" considera, oltre al prezzo e al prodotto, anche i valori e le finalità dell'azienda (purpose), non sorprende quindi che sempre più campagne pubblicitarie siano 'human-centered ("centrate sull'uomo"). L'adozione di nuovi linguaggi di comunicazione, come il content marketing, il Native Advertising, il branded content & entertainment consentono alle aziende (i loro CEO) di esprimere il loro punto di vista sul mondo con un grande potere persuasivo. lo speech di Elena Grinta metterà in luce quanto il purposeful storytelling sia un potente strumento per quei 'pioneering brands' (marchi pionieristici) che 'predicano e razzolano' bene: ciò che l'azienda dice, attraverso ogni media, deve essere in pieno accordo con ciò che l'azienda fa, altrimenti, violazioni dell'ethos, una collisione tra l'immaginario comunicato e la realtà dei fatti, possono implicare un danno enorme, a volte irreversibile, per l'intera azienda.
Elena Grinta
BEIntelligent - Founder
This is the end of business as usual and the beginning of a more human, a more personal era of business-- Generation-C, where C stands for connected. To reach them requires a very different approach. In the recorded webinar Brian Solis and Insightpool discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.
We are an upwardly mobile advertising agency operating from the corporate hub of NOIDA.With creativity being our forte, we ensure on-ground creative thrust to your products and services.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
This Infographic provides you 4 tips about Digital Marketing for the real estate business, that will help you to boost your business, and earn more profit.
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives.
We can help you adopt and adapt to social media in a holistic way, enabling true benefit.
Can your social media agency tell you the following....
eMedia Patch provides sales planning and campaign management services for publishers and could help your company get new, and secure repeat business! Plus it’s on-demand and cost efficient!
Digital transformation in the “Age of the Customer”Adv Media Lab
L’experience è il nuovo brand. L’experience è il nuovo branding.
Il futuro è experience. Un omaggio al dialogo odierno a proposito di "digital transformation" ed "experience", intesa come unione di brand, user e customer experience. Quella che definiamo "digital transformation" è inutile se non mettiamo al centro le persone, le tecnologie e la creazione finale di un "esperienza" completa ed efficace.
A presentation of our business development goals for Creative Pros. Our two platforms that help startups to existing brands with our full web, print, design & digital media services.
Nell'ultimo decennio una nuova generazione di consumatori digitali e aperti al cambiamento sembra guidata da un nuovo concetto di "benessere", ben oltre il materialismo e l'individualismo. Al momento dell'acquisto, questo "consumatore consapevole" considera, oltre al prezzo e al prodotto, anche i valori e le finalità dell'azienda (purpose), non sorprende quindi che sempre più campagne pubblicitarie siano 'human-centered ("centrate sull'uomo"). L'adozione di nuovi linguaggi di comunicazione, come il content marketing, il Native Advertising, il branded content & entertainment consentono alle aziende (i loro CEO) di esprimere il loro punto di vista sul mondo con un grande potere persuasivo. lo speech di Elena Grinta metterà in luce quanto il purposeful storytelling sia un potente strumento per quei 'pioneering brands' (marchi pionieristici) che 'predicano e razzolano' bene: ciò che l'azienda dice, attraverso ogni media, deve essere in pieno accordo con ciò che l'azienda fa, altrimenti, violazioni dell'ethos, una collisione tra l'immaginario comunicato e la realtà dei fatti, possono implicare un danno enorme, a volte irreversibile, per l'intera azienda.
Elena Grinta
BEIntelligent - Founder
This is the end of business as usual and the beginning of a more human, a more personal era of business-- Generation-C, where C stands for connected. To reach them requires a very different approach. In the recorded webinar Brian Solis and Insightpool discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.
We are an upwardly mobile advertising agency operating from the corporate hub of NOIDA.With creativity being our forte, we ensure on-ground creative thrust to your products and services.
SEE the Cloud: Marco Gianotten - De toekomst draait om emphatie, niet om cloudTOPdesk
De cloud geeft een enorme boost aan de digitalisering. Dat mag zo zijn. Maar de nr. 1 competentie voor succes, wordt niet de cloud, maar empathie. Kijk dus verder dan de praktische uitdagingen en leer van Marco Gianotten: wat is experience design en waarom worden emotionele ontwerpeisen zo belangrijk? Hoe u straks het verschil maakt in digital, daar gaat het om.
Why Human-Centered Design Should Be On Your Radar?Shyvee Shi
What is human-centered design, and why is it important to you? What is the business value of design? Come and learn why you want to employ human-centered design in your organization.
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Delight 2013 | Digital Experience WorkshopDelight Summit
Slides from the Delight 2013 Digital Strategy workshop with Colin O'Neill, Dave Wieneke, and Barbara Holmes.
Originally presented at Delight 2013, Oct. 7-8, 2013. http://delight.us/conference
The second Service Matters' Ideas Lab was more than just a conference for senior housing leaders. It provided an opportunity to create ideas and network with fellow innovators. Whether you were there for thought-provoking debate, workshops or discussions, the Service Matters' Ideas Lab provided the perfect platform to generate innovative solutions for your business.
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience. https://bit.ly/3AwraVL
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience.
Lehigh Valley Business_Digital TransformationGene Ferro
Digital transformation is the change associated with the application of digital technology in all aspects of human society, a definition rooted in a 2004 research project by Swedish scholars Anna Croon Fors and Erik Stolterman.
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Similar to Hoe creëer je emotie in digital design? (20)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10. • Is a key ingredient for a strong, sustainable, scalable culture
• Is the narrative for sense-making in disruptive markets
• Propels people to buy into change; resisting short-term thinking
• Encompasses long-term economic value and sustainable growth
Purpose
15. To the business the acronym SLA often stands for
Secrets, Lies and Assumptions
16. It has nothing to do with the quality experienced
by the user or performance in real business-life
Up to 100Mbps?
Latency smaller than 150ms?
95% Major Incidents resolved in < 4 hours?
90% Minor Changes < 5 workdays?
22. Does it make sense? Can it be achieved?
Is it useful?
Business
Viability Technical
Feasibility
User
Desirability
Design Thinking
23. How to solve a problem?
Dutch bicycle manufacturer VanMoof found that it had a
problem. As it shipped its products to customers, it found
that they were arriving to customers damaged.
The company came up with a genius solution: print a
graphic of a flat screen television on the side of the box.
The outcome: 75% reduction on damages.
27. Intuitive Behavior Reflection
Expectations
Emotional Design
First Impression
Look and Feel
Desirability
Functionality
Performance
Usability
Self-image
Recollection
Social Sharing
Strong believes what will happen next
84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015
http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf
Purpose als drijvende kracht. Diverse Nederlandse bedrijven zetten de stap. De purpose van Rabobank is ‘growing a better world together’; van ING ‘empowering people to stay a step ahead in life and in business' en van DSM ‘solving hidden hunger in the world’. Purpose wordt de nieuwe poolster voor verbinding en disruptieve innovatie.
84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015.
Purpose is the foundation for disruptive growth in uncharted territories. How is Accenture addressing the hearts, minds and wallets of its diamond customers by linking to their purpose-statements?
Leaseplan example
It’s called a Service Level Agreement, but it feels more like a disclaimer than a service commitment. To the business the abbreviation SLA often stands for Secrets, Lies and Assumptions.
