This document discusses digital marketing. It defines digital marketing as promoting brands and products online and through other digital channels to reach target consumers. It lists common digital marketing tactics like website marketing, search engine optimization, content creation, social media marketing, paid search advertising, email marketing, and branding. It also discusses top skills needed for digital marketing like data analysis, writing, SEO/SEM, listening, email marketing, CRM, social media, design, and mobile marketing. Finally, it provides tips for starting a career in digital marketing such as creating an online presence, knowing trends, using creativity, resume writing, blogging, learning analytics, terminology, networking, certification, and choosing between agencies and in-house marketing.

1. DIGITAL
MARKETING
2 7 / 0 1 / 2 0 2 0

2. What is Digital Marketing?
D i g i t a l m a r k e t i n g i s a w a y t o p r o m o t e
b r a n d s a n d p r o d u c t s o n l i n e a n d t h r o u g h
o t h e r d i g i t a l c h a n n e l s . M o s t b u s i n e s s e s
h a v e a s p e c i f i c a u d i e n c e t h e y a r e t r y i n g t o
r e a c h , a n d d i g i t a l m a r k e t i n g a i m s t o h e l p
b u s i n e s s e s r e a c h t h e s e t a r g e t c o n s u m e r s
t h r o u g h t h e i n t e r n e t a n d o t h e r d i g i t a l
a v e n u e s .

3. DIGITAL MARKETING
TACTICS
• WEBSITE MARKETING
• SEARCH ENGINE OPTIMIZATION
• CONTENT CREATION
• SOCIAL MEDIA MARKETING
• PPC ADVERTISING
• EMAIL MARKETING
• BRANDING

4. “ TOP TEN SKILLS FOR ACING
IN DIGITAL MARKETING
 DATA ANALYSIS
 EDITING AND WRITING SKILLS
 SEO AND SEM SKILLS
 LISTENING SKILLS
 EMAIL MARKETING SKILLS
 CRM SKILLS
 SOCIAL MEDIA SKILLS
 BASIC DESIGN SKILLS
 MOBILE MARKETING

5. HOW TO START A
CAREER IN DIGITAL
MARKTING?
 Create an Online Presence
 Know the Latest Trends
 Use Your Creativity.
 Create a Winning Resume
 Start a blog
 Learn about Analytics
 Learn the terminology
 Get Out there and Network
 Get Trusted Certification
 Decide on agency vs. industry

6. DEMAND FOR DIGITAL MARKETING
SKILLS
6

7. WHAT CHANNELS MAKE UP DIGITAL MARKETING?
 Search Engines
 Social Media
 Blogs
 Online Ads
 AffilEmails
 Mobile Apps.
 iate Marketing

8. THANK YOU