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USER
EXPERINCE
DESIGN
For Startups
By : Fatemeh Karoobi
What?
By : Fatemeh Karoobi
Entrepreneurship is more than starting a new business, it is a way
of living with attitude, facing all situations as an opportunity to
learn, discover, create, explore and make the world a better place.
Good Design Is Problem Solving
How?
Strategy
Research
Analyze
Design
Implement
Costumer
Problem Solution
By : Fatemeh Karoobi
Start with
Research
Storyboarding helps us think
Storyboarding helps others communicate their experience
Next write your
Specification
Prototype
AnalyzeSketch
Test &
Refine
By : Fatemeh Karoobi
Why ?
• Improved Process
• Faster time-to-market
• Increase value per user
• Extended application life
Money
Rivals are seeking chances…
At the end of the day … You will Survive
Tanks for your attention
@AsmaKaroobi

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User Experience For Startups (UXTehran 2013)