iProperty.com Apps to extend E-Commerce to M-Commerce Presented at Apps World Asia 2011 2nd September 2011 Suntec Convention Centre Glenn Thompson, Country Manager, Singapore Michael Ong, Project Manager, Singapore

1. Apps to extend E-Commerce to M-Commerce Apps World Asia - Singapore, September 2011 Glenn Thompson, Country Manager, Singapore Michael Ong, Project Manager, Singapore (@michaelon9)

2. About the iProperty Group ASX Listed (ASX:IPP) Mcap A$180m

3. The iProperty Group is number 1 in all its markets Malaysia Singapore Hong Kong Indonesia Investments in India & Philippines

4. Large regional network of portals

5. Considerable traffic growth Unique traffic - June 2008 until June 2011 UNIQUE VISITORS – THE TRUE MEASURE ACROSS THE WORLD

6. Asia provides strong opportunity for mobile leadership

7. With country-specific plans Top vendor Second vendor Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys

8. Our Guiding Principles – Mobile Development

9. Innovate And many more Apps planned!

12. Microsites

13. Integrated search

14. Multiple online distribution channels

16. Listen Consumers

17. Listen Customers

18. Engage

19. Post development – Marketing Learnings A commitment to mobile requires innovation in marketing too!

20. Finding channel partners

21. Crisp, clear messaging to consumers and customers

22. Product Development

23. Market and Product Overview

24. Market and Product Overview

25. Product Plans and turning them into reality

26. iOSApps for Consumers

27. iOSApps for Consumers

28. Product Plans and turning them into reality @ChinWyeJin

29. Android App for Consumers

30. Product Plans and turning them into reality

31. iPhone App for Customers

32. Managing internal expectations

33. Managing internal expectations

34. Lessons learnt in development

35. Challenges in development

36. Some numbers…

37. Questions?

38. Thank you! @iProperty_SG@michaelon9