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User Centered Agile Product Development in an Enterprise & a Startup

The document outlines the journey of user-centered agile product development across two case studies: iProperty Group and Bellabox. It details the processes undertaken, including stakeholder engagement, user experience design, workshops, and the establishment of a product roadmap to address internal concerns and customer needs. Key learnings emphasize the importance of communication, maintaining a small team for agile execution, and leveraging user feedback to enhance product offerings.

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User Centered Agile Product Development in an Enterprise & a Startup Presented on 12th Nov 2014 Agile Singapore 2014 Michael Ong @michaelon9
@michaelon9 • 1999 - Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - 
 A Robust Rule-based Event 
 Management System for Call Data Records 
 - Société Générale • 2003 - Network Engineer 
 - NEC Solutions • 2004 - Full-Stack development 
 - Palm & Windows Mobile 
 - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting 
 - VISA International
 - Robert Bosch SEA • 2008 - Took a break in EVE Online
 - Internet Spaceships is serious business • 2009 - Portal Development 
 - ST701, SPH, Online Classifieds • 2010 - Scrum Master 
 - iProperty Singapore • 2012 - Mobile & UX Lead 
 - iProperty Group 
 (Malaysia, Singapore, Hong Kong & Indonesia) • 2013 - Senior Product Manager
 2014 - Chief Operating Officer 
 - bellabox Australia & Singapore
who is in your team? designers developers qa marketing sales operations customers service finance
Credit : https://medium.com/@tyahma/how-to-hire-product-people-aab926e077c8
think - make - check
understand your environment
who are your customers?
understand customers
user personas to be tested
who are your stakeholders?
designers developers qa marketing sales operations customers service finance understanding stakeholders
understanding 
 Organisational key concerns - Communication? - IT responsiveness? - bad Customer Service?
how are you delivering projects?
workshops to understand internal concerns / stakeholders / customers • Introduction to User Experience design • identify stakeholders concerns • iProperty • 4 workshops across group (120+ people involved in product, design, development, marketing, sales) • bellabox • 2 workshops across teams (30+ people involved in product, design, development, customer service, operations)
workshops to understand internal concerns / stakeholders / customers • Customer Experience Journey & Design Thinking • identify key customer journey points • Senior Level Strategy Workshop • Identify key business concerns and drive towards roadmap aligning stakeholders / customer needs
activity (10 min) individually list down 5 key concerns you have in your area of work / business as a team group them into similar & different items present
sharing time! similarities differences
setting up a Product Roadmap • Understand your environment • Talk to your stakeholders, your customers, your internal users • Understand pain points • Is there a way new or existing services can improve current processes? • Look at your data (analytics) - what is being used in your organisation / users • Communicating the roadmap
think - make - check
communicate your ideas
story #1 iProperty Group (Real Estate Portal) 10 years old (there for 3.5) 100+ to 300+ staff 4 main countries (MY, SG, ID, HK) connects real estate agents / agencies / developers to a few million property buyers & sellers
4 workshops 6 months 4 countries 120+ team members focused on “user experience” as a topic to identify where,how and who we would start with “in-house” approach with mobile team with its own budget acting like a vendor co-located within the company
setting up the roadmap & focus on delivery
Case Study Developing property search apps (Blackberry, Android & iPhone) for Indonesia
the process • mobile roadmap • design strategy • personas & scenarios • information architecture • task flows • prototyping & testing • development • marketing launch & measuring
design strategy
product requirements & analysis Product Survey in Dec 2012 51 Respondents on Mobile Site v1 53% of respondents used the mobile site every day Reasons for not using Mobile • Search results often not found and takes longer time to load • Less information in listing detail on mobile site • Photos are not presented well on mobile site Top 5 Features on Mobile users wanted to see • User Login to access favorites (shortlists) and property search across mobile and web • Mortgage Calculator • Compare Properties by budget and timeline • Shortlist Properties • Instant updates to homes and searches saved
user scenarios Usability Test Scenario - 1 You are planning to buy a property in Indonesia. Your work location is in Jakarta and you intend to buy a House in Jakarta Pusat area that would be convenient for you to commute to office and back home. Your budget ranges from 500,000,000 - 1,000,000,000 IDR . You want to check out on the right property that meets your needs and then contact the Agent for further process Usability Test Scenario - 2 You have browsed through few properties when you were in a restaurant for Lunch and even shortlisted a few. You close the site and then reopen rumah123 in the night after you get back home in the evening. You wanted to continue your property search.
information architecture
task flow analysis
user interface flow
test early & often
prototyping for iPhone
prototyping for Blackberry
beta testing
testing for Blackberry
summary of pain & pleasure points - old design
summary of pain & pleasure points - new design
usability evaluation - new design
usability evaluation - new design
marketing
marketing
key learnings • Train the trainer • I was trained at Republic Polytechnic during first workshop and with their assistance proceeded to carry out the rest of workshops to 120+ people • Identify your successors and provide mentorship / training asap! • Team leads took over Scrum teams after 1st year when I move to Product Owner position in new team • New team Lead took over team when I moved on • Individuals in our teams have mostly moved to team lead positions at 4 years after we introduced Agile/Scrum techniques
key learnings • Communicate early and often • Work with Marketing early to identify launch plans / bottlenecks • Work with Customer Service / Sales early to train on product • You can be Agile in a Enterprise, act like a Startup • Understand your budget, control it • Deliver results fast and measure • After Mobile team rolled out apps for iPad, Windows, iPhone, Android across 3 countries in 9 month period, Mobile API is now used by Desktop sites • Keep your team small (we had 5) • Product Owner, UX/UI Designer, Back-end Dev, 2 Mobile Devs • 6 apps in 9 months across 3 countries we operated in
activity (10 min) individually list down 5 immediate items you would like to test on your project as a team group them into similar & different items present
sharing time! similarities differences
story #2 bellabox (Beauty Discovery Service) 3 years old (there last 1+) 20 to 35 staff 2 countries connects 700+ brands to a 100k+ audience 45k paying customers
2 workshops 15 days 2 countries 20+ team members focused on “user experience” as a topic to identify where,how and who we would start with hybrid approach with design, development PO co-located at their office 80-90% of time
Case Study Re-design of 2 year old business processes and architecture as we grew from 8k+ to 45k customers within a year our question : how do we support even more customers and be lean?
the process • design strategy • product requirements and analysis • product roadmap • information architecture • task flows • prototyping & testing • development • marketing launch & measuring
design strategy
product requirements & analysis • Product Design • Epic Planning and Prioritisation • Understanding user research done by bellabox team • Competitor Analysis (Functional and Visual) • Discuss Brand Strategy • Technical • Initial System Analysis on v1 • Migration Planning (Data and Settings) • Setup Test Environments for Drupal • Operations • Prototype new box allocation and payment check flow for AU Women
setting up the roadmap & focus on delivery S P R I N T ( 2 W E E K S ) 1 1 1 T H N O V 2 0 1 3 2 2 5 T H N O V 2 0 1 3 3 9 T H D E C 2 0 1 3 4 2 3 R D D E C 2 0 1 3 
 
 X M A S / 
 N E W Y E A R 5 6 T H J A N 2 0 1 4 6 2 0 T H J A N 2 0 1 4 D R A F T 7 3 R D F E B 2 0 1 4 D R A F T 8 1 7 T H F E B 2 0 1 4 D R A F T 9 3 R D M A R 2 0 1 4 
 
 B E TA O P T I N 1 0 1 7 T H M A R 2 0 1 4 D R A F T 1 1 3 1 S T M A R 2 0 1 4 
 
 P R O D U C T D E S I G N 
 M I K E , C H A R M A I N E , S H E L D O N 
 Z AV I E R M I C H A E L R E S E A R C H A N A LY S I S 
 
 E P I C P L A N N I N G R E S E A R C H 
 A N A LY S I S 
 
 S T O RY P R I O R I T I S AT I O N I N F O R M AT I O N A R C H I T E C T U R E 
 TA S K F L O W S TA S K F L O W S P R O T O T Y P E S TA S K F L O W S 
 
 W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N F R O N T- E N D W I R E F R A M E S 
 
 V I S U A L D E S I G N 
 
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 F R O N T- E N D Q A V 2 . 1 D E S I G N 
 V 2 . 1 D E S I G N T E C H A LV I N , A L E X 
 RYA N , A L I F 
 M I C H A E L I N I T I A L S Y S T E M A N A LY S I S A R C H I T E C T U R E M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 
 
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 M O B I L E M A I L S 1 . 5 M I G R AT I O N P L A N N I N G 
 
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 A L L A N A LY T I C S 2 . 0 M A R K E T I N G 
 E M I LY, S A R A H , S T E P H A N I E , B I Y I N G , L A U R E N , B E C K S A L B E R T G O T O M A R K E T P L A N N I N G 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R A L P H A S I T E S N E A K P E A K B E TA O P T I N 
 - V O L U N T E E R - I N V I T E S L I V E I N V I T E S
user scenarios Scenario 1 (Example) Description in the form of a job story from the perspective of the user: When you ___, you want to ___, so you can ___.
 When you have a Bellabox subscription, you want to check your dashboard, so you can keep up with the status of your boxes, pending orders, and anything that needs my attention. User Tasks These are the tasks you want the user to be able to complete. • Check the status of your next box • Check the status of your pending orders
information architecture
task flow analysis
user interface flow
test early & often
prototyping for Mobile
beta launch -> Live
key learnings • Business as usual while over-hauling a business is incredibly tough work • We have had key project team members leave due to the hectic nature of running a business and creating a new platform • Maintain focus on customer needs • Don’t be distracted by growth. You are at critical juncture where lack of focus can delay project plans significantly
key learnings • Hybrid model kinda works • Lean In-house dev team • Combined with Heavy out-sourced Design & Dev team • Looking back, we would move towards in-house sooner rather than later after majority of work is completed BUT hiring is tough (for everyone) • Learn from Enterprise • Be great at documentation, process design • Identify bottlenecks early and work on removing obstacles
think - make - check
measuring velocity
measuring performance
metrics checklist credit : luxr.co
metrics checklist credit : luxr.co
think - make - check
think about Direction = Vision + Strategy Direction = Vision + Strategy And for the company to be successful it needs to be capable to pursue that direction.
 
 Success = Direction x Capability
 
 Capability has two main drivers...
 
 Capability = Competence x Capacity Competence is how good we are at doing something and it's driven by 4 main factors; Competence = Communication x Skills x Experience x Information Capacity however is how fast we are at doing it and it's driven by how many resources we have (money, people, assets) and how productive or efficient we are with those resources. Capacity = Resources x Efficiency credit : http://dcnorris.blogspot.co.uk/2013/02/algebra-what-is-role-af-coo.html
• Organisational health • Talent • Inventory • Feedback Loops • Processes • Procedures • Controls • Systems • Planning • Reporting • and Troubleshooting think about Direction = Vision + Strategy
when you get back to your office … Examine • 5 problems you listed • 5 tests you would like to conduct Get started!
don’t have the right team yet? here are some great books to read
tools you can use • Primarily use Google Docs • Draw is great for task flow diagrams • I favor BPMN • We also use diagramming tools like Cacoo • For prototyping • Paper, Sketch, Mockflow, Balsamiq, Mockflow, Fireworks, Photoshop works depending on your team • For sharing visual designs and collaboration • Google Draw, Invision • For usability testing • Silverback or Moray • For Mobile Usability testing, setting up a rig for camera is quite easy.
don’t be afraid to fail
thank you @michaelon9 see you around at Agile SG #agilesg UXSG #uxsg ProductCamp SG #pcampsg

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User Centered Agile Product Development in an Enterprise & a Startup

  • 1.
    User Centered Agile ProductDevelopment in an Enterprise & a Startup Presented on 12th Nov 2014 Agile Singapore 2014 Michael Ong @michaelon9
  • 2.
    @michaelon9 • 1999 -Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - 
 A Robust Rule-based Event 
 Management System for Call Data Records 
 - Société Générale • 2003 - Network Engineer 
 - NEC Solutions • 2004 - Full-Stack development 
 - Palm & Windows Mobile 
 - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting 
 - VISA International
 - Robert Bosch SEA • 2008 - Took a break in EVE Online
 - Internet Spaceships is serious business • 2009 - Portal Development 
 - ST701, SPH, Online Classifieds • 2010 - Scrum Master 
 - iProperty Singapore • 2012 - Mobile & UX Lead 
 - iProperty Group 
 (Malaysia, Singapore, Hong Kong & Indonesia) • 2013 - Senior Product Manager
 2014 - Chief Operating Officer 
 - bellabox Australia & Singapore
  • 3.
    who is inyour team? designers developers qa marketing sales operations customers service finance
  • 4.
  • 6.
    think - make- check
  • 7.
  • 8.
    who are yourcustomers?
  • 9.
  • 11.
  • 12.
    who are yourstakeholders?
  • 13.
  • 14.
    understanding 
 Organisational keyconcerns - Communication? - IT responsiveness? - bad Customer Service?
  • 15.
    how are youdelivering projects?
  • 16.
    workshops to understandinternal concerns / stakeholders / customers • Introduction to User Experience design • identify stakeholders concerns • iProperty • 4 workshops across group (120+ people involved in product, design, development, marketing, sales) • bellabox • 2 workshops across teams (30+ people involved in product, design, development, customer service, operations)
  • 17.
    workshops to understandinternal concerns / stakeholders / customers • Customer Experience Journey & Design Thinking • identify key customer journey points • Senior Level Strategy Workshop • Identify key business concerns and drive towards roadmap aligning stakeholders / customer needs
  • 18.
    activity (10 min) individually listdown 5 key concerns you have in your area of work / business as a team group them into similar & different items present
  • 19.
  • 20.
    setting up aProduct Roadmap • Understand your environment • Talk to your stakeholders, your customers, your internal users • Understand pain points • Is there a way new or existing services can improve current processes? • Look at your data (analytics) - what is being used in your organisation / users • Communicating the roadmap
  • 21.
    think - make- check
  • 22.
  • 23.
    story #1 iProperty Group(Real Estate Portal) 10 years old (there for 3.5) 100+ to 300+ staff 4 main countries (MY, SG, ID, HK) connects real estate agents / agencies / developers to a few million property buyers & sellers
  • 24.
    4 workshops 6 months 4countries 120+ team members focused on “user experience” as a topic to identify where,how and who we would start with “in-house” approach with mobile team with its own budget acting like a vendor co-located within the company
  • 25.
    setting up theroadmap & focus on delivery
  • 26.
    Case Study Developing propertysearch apps (Blackberry, Android & iPhone) for Indonesia
  • 27.
    the process • mobileroadmap • design strategy • personas & scenarios • information architecture • task flows • prototyping & testing • development • marketing launch & measuring
  • 28.
  • 29.
    product requirements & analysis ProductSurvey in Dec 2012 51 Respondents on Mobile Site v1 53% of respondents used the mobile site every day Reasons for not using Mobile • Search results often not found and takes longer time to load • Less information in listing detail on mobile site • Photos are not presented well on mobile site Top 5 Features on Mobile users wanted to see • User Login to access favorites (shortlists) and property search across mobile and web • Mortgage Calculator • Compare Properties by budget and timeline • Shortlist Properties • Instant updates to homes and searches saved
  • 30.
    user scenarios Usability TestScenario - 1 You are planning to buy a property in Indonesia. Your work location is in Jakarta and you intend to buy a House in Jakarta Pusat area that would be convenient for you to commute to office and back home. Your budget ranges from 500,000,000 - 1,000,000,000 IDR . You want to check out on the right property that meets your needs and then contact the Agent for further process Usability Test Scenario - 2 You have browsed through few properties when you were in a restaurant for Lunch and even shortlisted a few. You close the site and then reopen rumah123 in the night after you get back home in the evening. You wanted to continue your property search.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.
  • 38.
  • 39.
  • 40.
    summary of pain& pleasure points - old design
  • 41.
    summary of pain& pleasure points - new design
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
    key learnings • Trainthe trainer • I was trained at Republic Polytechnic during first workshop and with their assistance proceeded to carry out the rest of workshops to 120+ people • Identify your successors and provide mentorship / training asap! • Team leads took over Scrum teams after 1st year when I move to Product Owner position in new team • New team Lead took over team when I moved on • Individuals in our teams have mostly moved to team lead positions at 4 years after we introduced Agile/Scrum techniques
  • 47.
    key learnings • Communicateearly and often • Work with Marketing early to identify launch plans / bottlenecks • Work with Customer Service / Sales early to train on product • You can be Agile in a Enterprise, act like a Startup • Understand your budget, control it • Deliver results fast and measure • After Mobile team rolled out apps for iPad, Windows, iPhone, Android across 3 countries in 9 month period, Mobile API is now used by Desktop sites • Keep your team small (we had 5) • Product Owner, UX/UI Designer, Back-end Dev, 2 Mobile Devs • 6 apps in 9 months across 3 countries we operated in
  • 48.
    activity (10 min) individually listdown 5 immediate items you would like to test on your project as a team group them into similar & different items present
  • 49.
  • 50.
    story #2 bellabox (BeautyDiscovery Service) 3 years old (there last 1+) 20 to 35 staff 2 countries connects 700+ brands to a 100k+ audience 45k paying customers
  • 51.
    2 workshops 15 days 2countries 20+ team members focused on “user experience” as a topic to identify where,how and who we would start with hybrid approach with design, development PO co-located at their office 80-90% of time
  • 52.
    Case Study Re-design of2 year old business processes and architecture as we grew from 8k+ to 45k customers within a year our question : how do we support even more customers and be lean?
  • 53.
    the process • designstrategy • product requirements and analysis • product roadmap • information architecture • task flows • prototyping & testing • development • marketing launch & measuring
  • 54.
  • 55.
    product requirements & analysis •Product Design • Epic Planning and Prioritisation • Understanding user research done by bellabox team • Competitor Analysis (Functional and Visual) • Discuss Brand Strategy • Technical • Initial System Analysis on v1 • Migration Planning (Data and Settings) • Setup Test Environments for Drupal • Operations • Prototype new box allocation and payment check flow for AU Women
  • 56.
    setting up theroadmap & focus on delivery S P R I N T ( 2 W E E K S ) 1 1 1 T H N O V 2 0 1 3 2 2 5 T H N O V 2 0 1 3 3 9 T H D E C 2 0 1 3 4 2 3 R D D E C 2 0 1 3 
 
 X M A S / 
 N E W Y E A R 5 6 T H J A N 2 0 1 4 6 2 0 T H J A N 2 0 1 4 D R A F T 7 3 R D F E B 2 0 1 4 D R A F T 8 1 7 T H F E B 2 0 1 4 D R A F T 9 3 R D M A R 2 0 1 4 
 
 B E TA O P T I N 1 0 1 7 T H M A R 2 0 1 4 D R A F T 1 1 3 1 S T M A R 2 0 1 4 
 
 P R O D U C T D E S I G N 
 M I K E , C H A R M A I N E , S H E L D O N 
 Z AV I E R M I C H A E L R E S E A R C H A N A LY S I S 
 
 E P I C P L A N N I N G R E S E A R C H 
 A N A LY S I S 
 
 S T O RY P R I O R I T I S AT I O N I N F O R M AT I O N A R C H I T E C T U R E 
 TA S K F L O W S TA S K F L O W S P R O T O T Y P E S TA S K F L O W S 
 
 W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N F R O N T- E N D W I R E F R A M E S 
 
 V I S U A L D E S I G N 
 
 F R O N T- E N D T E S T I N G 
 
 F R O N T- E N D Q A V 2 . 1 D E S I G N 
 V 2 . 1 D E S I G N T E C H A LV I N , A L E X 
 RYA N , A L I F 
 M I C H A E L I N I T I A L S Y S T E M A N A LY S I S A R C H I T E C T U R E M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 
 
 F E E D B A C K 1 . 5 
 M O B I L E M A I L S 1 . 5 M I G R AT I O N P L A N N I N G 
 
 I N V E N T O RY S U B S C R I P T I O N S T O R E B R A N D M A N A G E M E N T 
 
 O R D E R S 
 A L L O C AT I O N 
 
 M U LT I - C O U N T RY PAY M E N T 2 . 0 
 M I G R AT I O N S H I P P I N G 
 P R O F I L E S 
 
 P R O M O T I O N S F E E D B A C K 2 . 0 
 C S 2 . 0 
 
 A R T I C L E S 
 
 R E WA R D S N O T I F I C AT I O N S 
 
 A N A LY S I S R E P O R T I N G 
 
 T E S T I N G , I T E R AT I N G T E S T I N G , I T E R AT I N G 
 
 
 PA R C E L T R A C K I N G 
 
 D A S H B O A R D S T E S T I N G , I T E R AT I N G O P E R AT I O N S 
 E M I LY, S A R A H , J A S M I N E , AT I Q A H , K AY L A A L E X A N D R E , M A R I O N , E M I LY V. A L E X , M I C H A E L A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 F E E D B A C K 1 . 5 
 D E C B O X S I N G A P O R E A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 C U S T O M E R S E R V I C E 1 . 5 - I N T E R C O M . I O S I N G A P O R E 
 
 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 F E E D B A C K 1 . 5 
 J A N B O X S I N G A P O R E 
 A U S T R A L I A A N A LY T I C S 1 . 5 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A N A LY T I C S 1 . 5 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 F E E D B A C K 1 . 5 
 F E B B O X S I N G A P O R E 
 A U S T R A L I A 
 C U S T O M E R S E R V I C E 2 . 0 
 I N T E R C O M . I O 
 A U S T R A L I A A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L A N A LY T I C S 2 . 0 A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L 
 
 F E E D B A C K 2 . 0 
 M A R B O X S I N G A P O R E 
 A U S T R A L I A A N A LY T I C S 2 . 0 A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L A N A LY T I C S 2 . 0 M A R K E T I N G 
 E M I LY, S A R A H , S T E P H A N I E , B I Y I N G , L A U R E N , B E C K S A L B E R T G O T O M A R K E T P L A N N I N G 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R A L P H A S I T E S N E A K P E A K B E TA O P T I N 
 - V O L U N T E E R - I N V I T E S L I V E I N V I T E S
  • 57.
    user scenarios Scenario 1(Example) Description in the form of a job story from the perspective of the user: When you ___, you want to ___, so you can ___.
 When you have a Bellabox subscription, you want to check your dashboard, so you can keep up with the status of your boxes, pending orders, and anything that needs my attention. User Tasks These are the tasks you want the user to be able to complete. • Check the status of your next box • Check the status of your pending orders
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 64.
  • 65.
    key learnings • Businessas usual while over-hauling a business is incredibly tough work • We have had key project team members leave due to the hectic nature of running a business and creating a new platform • Maintain focus on customer needs • Don’t be distracted by growth. You are at critical juncture where lack of focus can delay project plans significantly
  • 66.
    key learnings • Hybridmodel kinda works • Lean In-house dev team • Combined with Heavy out-sourced Design & Dev team • Looking back, we would move towards in-house sooner rather than later after majority of work is completed BUT hiring is tough (for everyone) • Learn from Enterprise • Be great at documentation, process design • Identify bottlenecks early and work on removing obstacles
  • 67.
    think - make- check
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
    think - make- check
  • 73.
    think about Direction =Vision + Strategy Direction = Vision + Strategy And for the company to be successful it needs to be capable to pursue that direction.
 
 Success = Direction x Capability
 
 Capability has two main drivers...
 
 Capability = Competence x Capacity Competence is how good we are at doing something and it's driven by 4 main factors; Competence = Communication x Skills x Experience x Information Capacity however is how fast we are at doing it and it's driven by how many resources we have (money, people, assets) and how productive or efficient we are with those resources. Capacity = Resources x Efficiency credit : http://dcnorris.blogspot.co.uk/2013/02/algebra-what-is-role-af-coo.html
  • 74.
    • Organisational health •Talent • Inventory • Feedback Loops • Processes • Procedures • Controls • Systems • Planning • Reporting • and Troubleshooting think about Direction = Vision + Strategy
  • 75.
    when you getback to your office … Examine • 5 problems you listed • 5 tests you would like to conduct Get started!
  • 76.
    don’t have theright team yet? here are some great books to read
  • 77.
    tools you canuse • Primarily use Google Docs • Draw is great for task flow diagrams • I favor BPMN • We also use diagramming tools like Cacoo • For prototyping • Paper, Sketch, Mockflow, Balsamiq, Mockflow, Fireworks, Photoshop works depending on your team • For sharing visual designs and collaboration • Google Draw, Invision • For usability testing • Silverback or Moray • For Mobile Usability testing, setting up a rig for camera is quite easy.
  • 78.
  • 79.
    thank you @michaelon9 see youaround at Agile SG #agilesg UXSG #uxsg ProductCamp SG #pcampsg