Social media marketing effectiveness and measurements tells you about social media marketing overview ,its effectiveness and the eight steps to measure
3. 62%
38%
TIME SPEND BY MARKETERS / WEEK
Spend five hours or more
Spend ten hours or more
Social Media Marketing Industry Report – Stelzner, 2009
4. Social Media Marketing Effectiveness
DEPENDS ON
• QUALITY
• BUILDING TRUST
• INTEGRATION WITH OTHER MEDIA
PLATFORMS
5. SOCIAL MEDIA
MARKETING
MEASUREMENT
Eight Steps to precisely measure
the social media marketing
effectiveness
Establish a baseline
Create activity timeliness
Monitor the volume of mentions
Measure transactional precursors
Look at transactional data
Overlay all data
Look for Patterns
Prove and disapprove relationship