The document discusses the psychological and physiological effects of different colors. It provides information on how colors like red, orange, yellow, green, blue, purple, and pink can stimulate or relax the human body and mind. Each color is associated with certain emotions, moods, and feelings. The document also provides tips on when to use different colors in marketing and design based on their psychological impacts.

2. stimulate people to
make quick decisions
'Buy Now' or 'Click
Here' buttons on
Internet banners and
websites.
to evoke erotic feelings
(red lips, red nails)
indicate danger (high
voltage signs, traffic
lights)
promoting energy
drinks, games, cars,
items related to sports
and high physical
activity.
Vibrant(=very bright)
Full of life
A range of meaning
from loves and passions
to fiery angry
Its excites and
energizes
Colour of fire or power
All things intense
Stimulate
Physical
P : Physical courage, strength,
warmth, energy, basic survival,
'fight or flight', stimulation,
masculinity(quality of being a
masculine=like men),
excitement
Grab 1st attention
N: Defiance,aggression(=angry
+ behaving in a threatening
way), visual impact,
strain(=pressure + anxiety).
makes the wearer appear
heavier
not help people in
negotiations or
confrontations
cars are popular targets for
thieves.
catch attention and
highlight the most
important elements of
yourdesign
very effective for
promoting food
products and toys.
Combination of Physical
& Emotional
Warmth
Represents
enthusiasm, fascination,
happiness, creativity,
determination,
attraction, success,
encouragement, and
stimulation.
Color of fall and
harvest.
Orange increases oxygen
supply to the brain, produces
an invigorating effect, and
stimulates mental activity
associated with healthy food
and stimulates appetite
Sensuality(=pleasure to
physical senses es sexual
pleasure)
Affect mental (
moods, feelings,
and emotions)
Powerful
communication
tool
Cause
physiological
reactions

3. N: Deprivation(=process
cause not having sth we need
like home – orange +black),
frustration(=feeling of being
frustrated=not
satisfied),frivolity(=silly/amus
ing behaviour), immaturity.
Yellow
enhances concentration,
hence its use for legal
pads.
an attention getter, which
is the reason taxicabs are
painted this color.
choose yellow to promote
children's products and
items related to leisure.
use it to highlight
not recommended to use
yellow when selling
prestigious, expensive
products to men
an unstable and
spontaneous color, so
avoid using yellow if you
want to suggest stability
and safety.
Colour of confidence
and optimism
Associated with joy,
happiness,
intellect,hope and
energy
An attention getter
Stimulate Emotional
P: to evoke pleasant,
cheerful feelings, lift out
spirits , self-esteem
N:Irrationality ,emotional,fra
gility(=easily.damaged),depre
ssion, anxiety, suicide.
Too much of it, or the wrong
tone in relation to the other
tones in a colour scheme,
can cause self-esteem to
plummet, giving rise to fear
and anxiety
people lose their tempers
more often in yellow rooms,
and babies will cry more.
Hospitals often use green
because it relaxes
patients.
Brides in the Middle Ages
wore green to symbolize
fertility.
seamstresses often refuse
to use green thread on the
eve of a fashion show for
fear it will bring bad luck.
to indicate safety when
advertising drugs and
medical products.
to promote 'green'
products
Symbolizes nature
the easiest color on the
eye
Symbolic
Harmony, Grow, fertility,
youth, good
luck,balance,
refreshment, rest,
restoration,
reassurance,
environmental
awareness, equilibrium,
peace.
can improve vision
People waiting to appear
on TV sit in "green rooms"
to relax
suggests stability and
endurance
indicate stagnation and,
incorrectly used, will be
perceived as being too
bland.

4. used in bedrooms
wearing blue to job
interviews because it
symbolizes loyalty.
installing blue-colored
streetlights can lead to a
reduction of crime in
those areas.
to promote products and
services related to
cleanliness
to suggest precision when
promoting high-tech
products.
Avoid using blue when
promoting food and
cooking, because blue
suppresses appetite.
symbolizes trust,
loyalty, wisdom,
confidence,
intelligence, faith, truth,
and heaven.
associated with
tranquility and
calmness.
slows human metabolism
and produces a calming
effect,
beneficial to the mind and
body
People are more
productive in blue rooms.
Studies show weightlifters
are able to handle heavier
weights in blue gyms.
also call to mind feelings
of sadness or indifference
highly introvertive and
encourages deep
contemplation, or
meditation
Excessive use of purple
can bring about too much
introspection and the
wrong tone of it
communicates something
cheap and nasty, faster
than any other colour.
Fulfilment
healing of mind body
and spirit
Higher cosmic
consciousness
Deep awareness of
being
Spiritual
P: Spiritual awareness,
containment, vision, luxury,
authenticity, truth, quality
N: Introversion, decadence,
suppression, inferiority.
Light purple is a good
choice for a feminine
design.
use bright purple when
promoting children's
products.
Associated with royalty
Associated with
wisdom, dignity,
independence,
creativity, mystery, and
magic.
Symbolizes power,
nobility, ambition, luxury,
Convey wealth and
extravagance
used in prisons to calm
inmates.
Sports teams
sometimes paint the
locker rooms used by
opposing teams bright
pink so their opponents
will lose energy
Tenderness and love
It soothes rather than
stimulates
P: Physical tranquillity,
nurture, warmth, femininity,
love, sexuality, survival of the
species.
N: Inhibition, emotional
claustrophobia, emasculation,
physical weakness.