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Social Media Marketing
DINESH BABU PUGALENTHI
WWW.DINESHBABU.ASIA
1
Brand
Awareness
Connect
& Engage
with
Clients &
Prospects
Overview - Social Media Marketing
“Social media
marketing is a
m...
IP
SOCIAL MEDIA MARKETING
Value - Trust GOALS - Platforms
& Tools
Reach – Target - Content
What is Social Media Marketing
...
3/21/2016WWW.DINESHBABU.ASIA
4
3/21/2016WWW.DINESHBABU.ASIA
5
3/21/2016WWW.DINESHBABU.ASIA
6
Why Social Media?
Social Media is able to spread your creations, ideas & posts Instantly across the globe.
Previous days, ...
One message before Social Media…
3/21/2016WWW.DINESHBABU.ASIA
8
3/21/2016WWW.DINESHBABU.ASIA
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3/21/2016WWW.DINESHBABU.ASIA
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One message after SocialMedia…
3/21/2016WWW.DINESHBABU.ASIA
11
The message is
distributed
across
Social Media
channels…
3/21/2016WWW.DINESHBABU.ASIA
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3/21/2016WWW.DINESHBABU.ASIA
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3/21/2016WWW.DINESHBABU.ASIA
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Incorporating Social Media Into Your
Marketing Strategy
 Are your customers likely to be online?
 Are you ready to handl...
SM history
3/21/2016WWW.DINESHBABU.ASIA
16
Who Needs Social Media
RESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES –
ARTISTS – POLITICIANS
17
How Social Media can affect a brand
Facts and statistics about online behavior
81% of Shoppers Conduct Online Research Bef...
10
Promote Products or services
Build brand awareness and gain authority
B2B Targeting and reaching companies
Build relati...
Social Media Marketing Plan
• SETTING GOALS
• DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE
20
Social Media Strategy
 Objectives
 Platforms
 Target Audience
 Content strategy
 Analysis
 Current state analysis
 ...
Objectives
 Increase customer base
 Generate leads
 Drive sales
 Build awareness
 Make money from your content
 Esta...
Identify Target Market
 Who are your customers?
 What characteristics do they have?
 What age group do they come from?
...
Create a Profile or Brand
As you create your online profiles, think about your screen name
 Website Domain Name – http://...
Decide on appropriate social media
applications
 Which ones are your customers using?
 Start with one - Understand it, u...
Plan the time frame
 Map out a schedule for updating content
 This should be accomplished on a regular basis
 Follow th...
Social Media Platforms
MAJOR SOCIAL MEDIA & ITS ACTIONS
27
Select the Right Social Network
3/21/2016WWW.DINESHBABU.ASIA
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Select the Right Social Network
3/21/2016WWW.DINESHBABU.ASIA
29
• Create pages
• Make ads
• Share pictures, articles, and videos
• Comment, like, share
3/21/2016WWW.DINESHBABU.ASIA
30
• ...
Best Practices
FACEBOOK & TWITTER
31
FACEBOOK
BEST PRACTICES:
• Publish regularly (at least daily)
• Include photos, links and media rich
content when possible...
TWITTER
BEST PRACTICES:
• Publish regularly (multiple times a day)
• Include links, mentions of other accounts, and
hash t...
Facebook Assets
 Facebook Pages
 Facebook Groups
 Facebook Apps
 Facebook Ads
 Facebook Social Plugins
3/21/2016WWW.D...
Social Media Marketing Cycle
3/21/2016WWW.DINESHBABU.ASIA
35
How Facebook helped ola to expand its
business?
Timeline : 9 Months
 Helps to target right audience ( custom targeting )
...
Monitoring, Measuring, and Managing the
SMM Campaign
 Social media monitoring – Process of tracking,
measuring, and evalu...
Parts of Social Media Strategy
 Social networks
 Blogs
 Microblogging
 Wikis
3/21/2016WWW.DINESHBABU.ASIA
38
 Social ...
Future of Social Media
While 2015 was a great year for social media, 2016 is predicted to be even better.
Here are some pr...
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Social Media Marketing Strategy & Consulting

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Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.

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Social Media Marketing Strategy & Consulting

  1. 1. Social Media Marketing DINESH BABU PUGALENTHI WWW.DINESHBABU.ASIA 1
  2. 2. Brand Awareness Connect & Engage with Clients & Prospects Overview - Social Media Marketing “Social media marketing is a marketing strategy to improve traffic, Sales & brand awareness using social sites.” Increase Leads & Sales Customer Support 3/21/2016WWW.DINESHBABU.ASIA 2
  3. 3. IP SOCIAL MEDIA MARKETING Value - Trust GOALS - Platforms & Tools Reach – Target - Content What is Social Media Marketing 3/21/2016WWW.DINESHBABU.ASIA 3
  4. 4. 3/21/2016WWW.DINESHBABU.ASIA 4
  5. 5. 3/21/2016WWW.DINESHBABU.ASIA 5
  6. 6. 3/21/2016WWW.DINESHBABU.ASIA 6
  7. 7. Why Social Media? Social Media is able to spread your creations, ideas & posts Instantly across the globe. Previous days, it takes a lot of time to spread information. But In present days, with the help of social media we can achieve it in ONE CLICK. Nowadays people are very much passionate about social media. 3/21/2016WWW.DINESHBABU.ASIA 7
  8. 8. One message before Social Media… 3/21/2016WWW.DINESHBABU.ASIA 8
  9. 9. 3/21/2016WWW.DINESHBABU.ASIA 9
  10. 10. 3/21/2016WWW.DINESHBABU.ASIA 10
  11. 11. One message after SocialMedia… 3/21/2016WWW.DINESHBABU.ASIA 11
  12. 12. The message is distributed across Social Media channels… 3/21/2016WWW.DINESHBABU.ASIA 12
  13. 13. 3/21/2016WWW.DINESHBABU.ASIA 13
  14. 14. 3/21/2016WWW.DINESHBABU.ASIA 14
  15. 15. Incorporating Social Media Into Your Marketing Strategy  Are your customers likely to be online?  Are you ready to handle negativity?  How will you incorporate this into people’s daily jobs?  How will you measure the results?  How long are you willing to give it a try? Are You Ready for Social Media? 3/21/2016WWW.DINESHBABU.ASIA 15
  16. 16. SM history 3/21/2016WWW.DINESHBABU.ASIA 16
  17. 17. Who Needs Social Media RESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES – ARTISTS – POLITICIANS 17
  18. 18. How Social Media can affect a brand Facts and statistics about online behavior 81% of Shoppers Conduct Online Research Before Buying 74% of online adults use social networking sites. 61% read online reviews before taking the “buying” step 90% of people from 18-29 years old use social media Given these pieces of information you must be aware of the power of social media and how much it can influence potential customers knowing these facts: - Your target audience will look you up before dealing with you - They will look up other options before taking any steps - They are online most of the time and you must use that to leave an impression 3/21/2016WWW.DINESHBABU.ASIA 18
  19. 19. 10 Promote Products or services Build brand awareness and gain authority B2B Targeting and reaching companies Build relationships with customers Connect with Existing clients Target specific demographics & interest groups How can you fit Social Media from different business perspective 3/21/2016WWW.DINESHBABU.ASIA 19
  20. 20. Social Media Marketing Plan • SETTING GOALS • DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE 20
  21. 21. Social Media Strategy  Objectives  Platforms  Target Audience  Content strategy  Analysis  Current state analysis  Competitive analysis 3/21/2016WWW.DINESHBABU.ASIA 21
  22. 22. Objectives  Increase customer base  Generate leads  Drive sales  Build awareness  Make money from your content  Establish thought leadership  Educate customers  Customer-source part of your product development  Reach internal communication 3/21/2016WWW.DINESHBABU.ASIA 22
  23. 23. Identify Target Market  Who are your customers?  What characteristics do they have?  What age group do they come from?  What are their spending or shopping habits?  Do they shop online?  What social media applications are they using? 3/21/2016WWW.DINESHBABU.ASIA 23
  24. 24. Create a Profile or Brand As you create your online profiles, think about your screen name  Website Domain Name – http://www.nextgenweb.org  Twitter – http://twitter.com/netxtgenweb  Facebook – http://facebook.com/pages/nextgenweb.org  Delicious – http://delicious.com/nextgenweb  E-mail – janedoe@nextgenweb 3/21/2016WWW.DINESHBABU.ASIA 24
  25. 25. Decide on appropriate social media applications  Which ones are your customers using?  Start with one - Understand it, utilize it effectively and then expand your online presence  Write good and appropriate content  Build relationships; listen and engage with your followers 3/21/2016WWW.DINESHBABU.ASIA 25
  26. 26. Plan the time frame  Map out a schedule for updating content  This should be accomplished on a regular basis  Follow the schedule 3/21/2016WWW.DINESHBABU.ASIA 26
  27. 27. Social Media Platforms MAJOR SOCIAL MEDIA & ITS ACTIONS 27
  28. 28. Select the Right Social Network 3/21/2016WWW.DINESHBABU.ASIA 28
  29. 29. Select the Right Social Network 3/21/2016WWW.DINESHBABU.ASIA 29
  30. 30. • Create pages • Make ads • Share pictures, articles, and videos • Comment, like, share 3/21/2016WWW.DINESHBABU.ASIA 30 • Tweet • Retweet • Hashtag • Boards • Pins • Pictures and graphics • Join communities and network • Create content collections • Host Hangouts
  31. 31. Best Practices FACEBOOK & TWITTER 31
  32. 32. FACEBOOK BEST PRACTICES: • Publish regularly (at least daily) • Include photos, links and media rich content when possible • Create opportunity for engagement by posting stories, questions, and day-to-day highlights • Encourage the community to share and engage 3/21/2016WWW.DINESHBABU.ASIA 32
  33. 33. TWITTER BEST PRACTICES: • Publish regularly (multiple times a day) • Include links, mentions of other accounts, and hash tagged-keywords when possible • Listen to relevant conversations and chime in when appropriate • Build lists of targeted influencers to proactively engage with 3/21/2016WWW.DINESHBABU.ASIA 33
  34. 34. Facebook Assets  Facebook Pages  Facebook Groups  Facebook Apps  Facebook Ads  Facebook Social Plugins 3/21/2016WWW.DINESHBABU.ASIA 34
  35. 35. Social Media Marketing Cycle 3/21/2016WWW.DINESHBABU.ASIA 35
  36. 36. How Facebook helped ola to expand its business? Timeline : 9 Months  Helps to target right audience ( custom targeting ) Ad campaign : Type of Ads : Photo Ads & Video Ads Campaign Name : #ChaloNiklo Mission : To download Ola’s Mobile App Type of Facebook Ads : • News Feed • Right Column • Mobile Ads 25 Target Audience : People Over 21 + Cities Targeting Insights : Just Five Weeks • Custom Acquisition Rate = Increased 3 times • Brand Related Mentions = Increased 4 Times • Sales Increased = 60% 3/21/2016WWW.DINESHBABU.ASIA 36
  37. 37. Monitoring, Measuring, and Managing the SMM Campaign  Social media monitoring – Process of tracking, measuring, and evaluating a firm’s social media marketing initiatives  Social media analytics – Tools that help marketers trace, measure, and interpret data related to social media marketing initiatives 3/21/2016WWW.DINESHBABU.ASIA 37
  38. 38. Parts of Social Media Strategy  Social networks  Blogs  Microblogging  Wikis 3/21/2016WWW.DINESHBABU.ASIA 38  Social bookmarking  Recommendations and reviews  Forums
  39. 39. Future of Social Media While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year. 1. Advertising will become more prominent. 2. Safety and security will be an emphasis. 3. Niche platforms will rise and some will fall or get eaten by the Big Three. 4. Buy buttons will take over. Selling must become a real things in social media. 3/21/2016WWW.DINESHBABU.ASIA 39

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