Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.
Social Media Marketing
DINESH BABU PUGALENTHI
Overview - Social Media Marketing
marketing is a
marketing strategy to
improve traffic, Sales &
brand awareness using
SOCIAL MEDIA MARKETING
Value - Trust GOALS - Platforms
Reach – Target - Content
What is Social Media Marketing
Why Social Media?
Social Media is able to spread your creations, ideas & posts Instantly across the globe.
Previous days, it takes a lot of time to
But In present days, with the help of social
media we can achieve it in ONE CLICK.
Nowadays people are very much
passionate about social media.
One message before Social Media…
Incorporating Social Media Into Your
Are your customers likely to be online?
Are you ready to handle negativity?
How will you incorporate this into people’s daily jobs?
How will you measure the results?
How long are you willing to give it a try?
Are You Ready for Social Media?
Who Needs Social Media
RESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES –
ARTISTS – POLITICIANS
How Social Media can affect a brand
Facts and statistics about online behavior
81% of Shoppers Conduct Online Research Before Buying
74% of online adults use social networking sites.
61% read online reviews before taking the “buying” step
90% of people from 18-29 years old use social media
Given these pieces of information you must be aware of the power of social media and how much it can
influence potential customers knowing these facts:
- Your target audience will look you up before dealing with you
- They will look up other options before taking any steps
- They are online most of the time and you must use that to leave an impression
Promote Products or services
Build brand awareness and gain authority
B2B Targeting and reaching companies
Build relationships with customers
Connect with Existing clients
Target specific demographics & interest groups
How can you fit Social Media from
different business perspective
Social Media Marketing Plan
• SETTING GOALS
• DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE
Social Media Strategy
Current state analysis
Increase customer base
Make money from your content
Establish thought leadership
Customer-source part of your product development
Reach internal communication
Identify Target Market
Who are your customers?
What characteristics do they have?
What age group do they come from?
What are their spending or shopping habits?
Do they shop online?
What social media applications are they using?
Create a Profile or Brand
As you create your online profiles, think about your screen name
Website Domain Name – http://www.nextgenweb.org
Twitter – http://twitter.com/netxtgenweb
Facebook – http://facebook.com/pages/nextgenweb.org
Delicious – http://delicious.com/nextgenweb
E-mail – janedoe@nextgenweb
Decide on appropriate social media
Which ones are your customers using?
Start with one - Understand it, utilize it effectively and then
expand your online presence
Write good and appropriate content
Build relationships; listen and engage with your followers
Plan the time frame
Map out a schedule for updating content
This should be accomplished on a regular basis
Follow the schedule
Social Media Platforms
MAJOR SOCIAL MEDIA & ITS ACTIONS
Select the Right Social Network
Select the Right Social Network
• Publish regularly (at least daily)
• Include photos, links and media rich
content when possible
• Create opportunity for engagement by
posting stories, questions, and day-to-day
• Encourage the community to share and
• Publish regularly (multiple times a day)
• Include links, mentions of other accounts, and
hash tagged-keywords when possible
• Listen to relevant conversations and chime in
• Build lists of targeted influencers to
proactively engage with
Social Media Marketing Cycle
How Facebook helped ola to expand its
Timeline : 9 Months
Helps to target right audience ( custom targeting )
Ad campaign :
Type of Ads : Photo Ads & Video Ads
Campaign Name : #ChaloNiklo
Mission : To download Ola’s Mobile App
Type of Facebook Ads :
• News Feed
• Right Column
• Mobile Ads
Target Audience : People Over 21 + Cities Targeting
Insights : Just Five Weeks
• Custom Acquisition Rate = Increased 3 times
• Brand Related Mentions = Increased 4 Times
• Sales Increased = 60%
Monitoring, Measuring, and Managing the
Social media monitoring – Process of tracking,
measuring, and evaluating a firm’s social media
Social media analytics – Tools that help marketers
trace, measure, and interpret data related to social
media marketing initiatives
Parts of Social Media Strategy
Future of Social Media
While 2015 was a great year for social media, 2016 is predicted to be even better.
Here are some predictions on social media trends for the coming year.
1. Advertising will become more prominent.
2. Safety and security will be an emphasis.
3. Niche platforms will rise and some will fall or get eaten by the Big Three.
4. Buy buttons will take over. Selling must become a real things in social media.