Using color theory through logo design

1. COLOR THEORY

2. When designing a logo, color theory plays a major role on how companies
trying to present themselves to their consumers. Colors evoke emotions,
moods, and feelings. Whether you are a designer or a consumer, knowing
the power of color psychology can help you make better decisions.
MANY STATISTICS SHOW OF HOW COLOR INCREASES BRAND RECOGNITION AND VISUAL APPEARANCE.
COLOR ALSO HAS THE ABILITY TO CHANGE OUR BUYING HABITS.

3. RED
Psychology
Usage
The warmest color as well as the most dynamic,
red represent warmth, passion, love, and power.
- Works well with whites and blacks
- Tints of red such as pink are considered
feminine colors
- Can mean stop or danger

4. ORANGE
Psychology
Usage
A less overwhelming color than red, orange is a
balanced color which represents joy, enthusiasm,
happiness, creativity, and encouragement.
- Often used for retail
- Used to stimulate appetite
- Used a “call to action”

5. YELLOW
Psychology
Usage
The brightest of colors, yellow represents
cheerfulness, energy, and an attention getter.
- Too bright to stand on its own, usually requires
a secondary background or bordering color
- Represents clarity in logos

6. GREEN
Psychology
Usage
Associated with nature, green symbolizes growth,
harmony, freshness, and fertility.
- Used frequently to represent eco-friendly
companies
-Very calming color

7. BLUE
Psychology
Usage
Blue is represented by intelligence,
communication, trust, and efficiency.
- Blue is the most popular corporate color
- Used frequently for online businesses and
financial institutions due to its envocation of
trust

8. PURPLE
Psychology
Usage
Purple is associated with royalty, power, nobility,
wisdom, creativity, and independence.
- Appeals to children which means
it’s often used for toys and
candy packaging.

9. NEUTRAL
Psychology
Usage
The colors within this spectrum are considered
psychologically neutral meaning that it can shift
from positivity and negativity.
-Very serious and somber logo color
- Often used by ‘high-end ’ brands due to its
sophistication.

10. G R O W Y O U R B U S I N E S S
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