Another big shift in advertising. There are rumblings that seem to suggest that the big boys of the technology/media world are going to make a major push. Our future hasn’t simply flowed out in front of us for several years.

1. REAL TIME ADVERTISING
The Ultimate Machine

2. Advertising
• communication intended
to persuade an audience to
purchase something.
• Brings a Product or service
to attention of potential &
Curent Customer
• Main goal-induce to buy
or use a product or service.

3. Why advertisement
necessary?
• For Economic growth
– GDP
– Business Cycle
• For Promotion
– Compétition
– Values

4. History of Advertising
• 1930 - Talkies & Radios
• 1950 - Cinema Advertising & Press
• 1960 - Marketing agencies boom
• 1970 - Special Magazines
• 1980 - Colour TV & Colour Printing
Introduced
• 1990 - FM Radio, Pay Channels
• 2000 - Online ads

5. Types of Advertising

7. Psychological
Safety
Belongings
Esteem
Self
Actualization
Food / Water
Shelter
Internet
&
Mobile

8. Advertising Growth Rates

9. Why Real Time Advertising ?

10. Real Time Advertising
• Social Networking Advertising
• E-Mail Advertising
• Mobile Advertising

11. Advantages of Real Time Advertising
• Deliverability
• Better Branding
• Interactivity
• Target ability
• Easy to Track
Flexibility
24x7

12. Social Network Advertising
• social structure tied one or more specific
types of interdependency (friendship,
kinship, common interest, financial exchange,
knowledge)
• Online advertising focus on social networking
sites
• users demographic information and target
their ads appropriately

16. Thanking you