SlideShare a Scribd company logo
Why did I write it?
Taking technology seriously
Bold
Optimistic
But not a techno-utopian fantasy
“There are distinctions
to be made
and it’s important
to make them well”
“There are definitions
to be made
and it’s important
to make them well”
History doesn’t repeat
but it rhymes
Technology
People
The multidisciplinary autonomous team
Iteration - integrate learning and doing
The form of the digital platform
No, I will not
build you an app
No, I will not
build you an app
hub
No, I will not
build you an app
hub thing with AI
Digital
transformation
The work goes all
the way down
Camp
Digital
Human
James Plunkett - Digital transformation in context: You’re part of something – but what is it?

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