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Co-design by
community
Imran Hussain Community Designer,
GOV.UK Design System
@ImHuYorks imran.hussain
@digital.cabinet-office.gov.uk
GDS
Chapter One: fitting everything together
Chapter Two: obstacles, schmöbstacles
Chapter Three: learning, iterating, improving
Chapter One:
fitting everything
together
GDS
The GOV.UK Design System is a suite of tools
that help teams in government quickly build
usable, accessible services for GOV.UK
GOV.UK Design
System
GDS
There are more than 900 live services using the
GOV.UK Design System, and it’s found in more
than 2,300 repos on GitHub
£22m
saved in 2023 (Jan-June)
Contributions
The design system
needed contributions
to continue to scale
and expand its user
base.
@timpaul
@Amy_Hupe
@ignaciaorellana
Community backlog
Contribution criteria
GDS
Working Group
GDS
Has anyone ever submitted
anything to their design system
or design team?
GDS
👋 Enter Imran
So, everything is
great right?
GDS
Our team shrank to 4 people.
Ignacia & Amy moved on to work their magic
on other products.
BUILDING THE GOV.UK DESIGN SYSTEM
The community
When I joined, I asked
to speak to
community members
about the Design
System. I got...
@timpaul
GDS
Our community is primarily designers and
developers building services in government
GDS
We gathered some of their thoughts on the
contribution process, and on engaging with the
design system
GDS
Users are concerned that they don't have
enough expertise to contribute a component or
pattern. Even commenting on conversations is
intimidating
GDS
Users are worried that they would ask a silly
question or something that has been asked
already on slack
GDS
The decision making process in the Design
system is not clear to users. This includes
priorities of the team and what happens to
contributions
GDS
Users didn't know how to formally contribute
but assumed there was guidance on it
GDS
Some users mentioned that they struggle to
keep up to date with the changes to the Design
System and what the team are working on.
The process felt a bit
disjointed, like a
folded story.
@timpaul
GDS
Where to start?
Was I qualified to
lead this
community?
Talking to my
mentor helped
@timpaul
@claragt
work to your
strengths
Chapter Two:
obstacles,
schmöbstacles
GDS
I spoke to people across government in
follow-up conversations and developed a
community strategy
GDS
Strategy:
● build trust and demonstrate consistency
● create safe space and approachability
● run exciting events that add value
● be open about roadmaps and decisions
● actively invite feedback and act on it
● make the most of the knowledge in the
community
Values
GDS
Open
Transparent about our processes,
decision-making and ability to
take on feedback
GDS
Inviting
Actively encouraging users to get
involved in our work and
decision-making
GDS
Transfer of
power
Hand over decision-making
power and create a sense of
autonomy across Gov
GDS
Educational
Upskill & build capability across
government (sustainably)
Events
GDS
We are being more open about our work:
GDS
We are getting the community more involved in
our decisions:
GDS
We run an annual
conference to
celebrate the Design
System’s birthday.
GDS
Comms
GDS
Weekly
engagement
Release
based
Thought
leadership
Adding
personality
Design System call Mailing list Design notes blog ‘Behind the scenes’
stories
Co-design
projects
GDS
What does co-design or
co-creation mean to you?
GDS
I wanted the community have more of a say in
what goes into the design system.
GDS
I created an alternative
way for the community
to get something into
the Design System.
Task-list
component
GDS
The community decided to make this
component a priority themselves.
I helped bring them together.
GDS
Around 400 people
from over 150
organisations have
helped design a
component together
GDS
I ran two workshops.
Gathering user needs
and prioritising the
work.
GDS
How do we design together, online, around the
world, during a pandemic, with different
platforms?
GDS
I created a steering
group that helps
make key decisions
and plan events.
Success 🎉
GDS
The collab updated
guidance on the
task-list pattern early
on.
Hopes & reality
GDS
I hoped:
● the interesting events keep the community engaged
and draw a wider audience
● by contributing as a large group, more people
understand our contributions process
● more contributions go into the design system
● people learn from each other
GDS
It was really hard work. No-one I knew had ever
co-designed a component online before
GDS
A lot of time was taken
up getting people up
to speed
GDS
Every workshop was bespoke and had to get
through a lot of work
GDS
I felt that I wasn’t using
the task-list steering
group to their potential
work to your
strengths
GDS
I seemed to have become the community lead,
product manager, delivery manager and
workshop lead for this collaboration
GDS
I became a singular contact point for more
information
GDS
I’m bad at saying no to exciting work.
Maps in Services
GDS
We kept hearing about maps at our Friday
Design System Chat and decided to do
something about it.
GDS
We are trying to make
maps more consistent
for the public sector.
GDS
We ran our first
workshop, where over
90 people attended
from across the public
sector.
GDS
There was a show &
tell and we collated
user needs from the
group.
GDS
I put together a
steering group that is
planning the next
steps.
GDS
We ran a fun session where we all looked for
maps best practice and started to analyse it.
GDS
GDS
The maps collaboration has such a wide remit.
We’ve set ‘creating a set of map design
principles’ as a short-term goal.
GDS
There is no real best practice when you create a
sector-wide set of principles. Fail fast. Trial, test
and iterate.
Chapter Three:
learning, iterating,
improving
Refining the
co-design projects
We designed a
community landing
page to encourage
collaboration
@timpaul
GDS
GDS
I created a briefing
for each co-design
project for new
members
We did more targeted
work with the steering
group to move the
project along
GDS
In doing so, we used the skills of the
collaborators to the full extent
We worked together to
create a prototype
GDS
It has been through the governance process
and will be added to the design system any
time now
GDS
GDS
GDS
Before
After
Learnings
Co-design is
community
GDS
You can definitely try to do too much
GDS
Use the people you have to their strengths
GDS
Stick to a set of core values
What the team is
taking away
We are more open
about our work
@timpaul
We share our
roadmap openly
@timpaul
GDS
GDS
We designed a page
to encourage
discussion around
current & upcoming
work
GDS
We’re updating our regular contribution process
GDS
We’ll work on things that are valuable to lots of teams
We’ll involve a larger, more diverse group of people
Contributors will be clearer about what’s happening
We’ll spot problems earlier
GDS
Next: choosing one of our prioritised things,
and trialling the model
Q&A

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