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Usability
Usability
Usability
Usability If the user can’t find it, the Function is not there…
Usability
Usability
Usability
Usability
Usability
History of Usability
History of Usability
Usability Usability is the “effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment.” –  International Standards Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability and its value Business  – If your users don’t understand how to use something, they may get frustrated and use someone else’s. If some part of your business makes life difficult for them, you can bet they’ll make business difficult for you. Success  – Success is likely if you create an offering that delights your intended audience. The only way to achieve delighted users is to create what they want and in a form that they find intuitive. Return  – Solutions that match the needs of the user can dramatically improve customer satisfaction , which in turn translates into increased revenue and customer loyalty. Investment  – Studies show that for every dollar a company invests in developing usable software, the company receives $10 - $100 in benefit and wins customer satisfaction and loyalty too. Other studies show that 80 % of maintenance costs are spent on unforeseen user requirements, and only 20 % are due to failures
Usability problems – Process problems ,[object Object],[object Object],[object Object]
User Experience Bank ATM E Mail  Postal Mail Rediffmail Yahoo mail Metro Rail Blue Line bus
User Experience – Internationalization / Localization http://mcdonalds.com/
Usability and ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study – egreetings.com When Egreetings first launched, they displayed only a few of their most popular top level hierarchies visible, the rest in a pull down. There was a severe drop down in visits to the home page.
[object Object],[object Object],[object Object],[object Object],Case study – egreetings.com
[object Object],[object Object],[object Object],Case study – egreetings.com
Case study – move.com ,[object Object],[object Object],Result:  Users sent a lot of positive feedback and relations with them improved.
Case study – move.com ,[object Object],[object Object],Result:  User’s ability to find a home on the site increased from 62 percent to 98 percent.
Case study – move.com ,[object Object],[object Object],Result:  Leads to real estate agents jumped more than 150 percent.
Usability Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Professional and Designer Usability Professional Designer ,[object Object],[object Object],[object Object]
How do you ensure Usability ,[object Object],[object Object],[object Object],[object Object]
Making Usability Routine ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you bring user in to use your product and they have problems, it's not because they're dumb, but we were dumb with the design.
Thank You

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Usability - 'What the heck!!'

  • 4. Usability If the user can’t find it, the Function is not there…
  • 12.
  • 13.
  • 14. Usability and its value Business – If your users don’t understand how to use something, they may get frustrated and use someone else’s. If some part of your business makes life difficult for them, you can bet they’ll make business difficult for you. Success – Success is likely if you create an offering that delights your intended audience. The only way to achieve delighted users is to create what they want and in a form that they find intuitive. Return – Solutions that match the needs of the user can dramatically improve customer satisfaction , which in turn translates into increased revenue and customer loyalty. Investment – Studies show that for every dollar a company invests in developing usable software, the company receives $10 - $100 in benefit and wins customer satisfaction and loyalty too. Other studies show that 80 % of maintenance costs are spent on unforeseen user requirements, and only 20 % are due to failures
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  • 16. User Experience Bank ATM E Mail Postal Mail Rediffmail Yahoo mail Metro Rail Blue Line bus
  • 17. User Experience – Internationalization / Localization http://mcdonalds.com/
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  • 19. Case study – egreetings.com When Egreetings first launched, they displayed only a few of their most popular top level hierarchies visible, the rest in a pull down. There was a severe drop down in visits to the home page.
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  • 29. If you bring user in to use your product and they have problems, it's not because they're dumb, but we were dumb with the design.