The document provides ten essential tips for conducting effective usability testing to improve customer experience and product quality. Key suggestions include setting clear goals, selecting the right audience, providing clear instructions, and consistently seeking feedback. It emphasizes the importance of drawing conclusions from testing data and being adaptable to improve products continuously.

1. Do you wish to know how to:
- turn your visitors into happy clients?
- create a great product?
- deliver outstanding user experience?
Usability Testing
10 Tips For Getting It
Right

2. Here’s the deal
Without research business cannot
make informed decisions…
nowadays.
- Jeff Parks, V.P. Customer Experience at Kina'ole Inc.

3. Tip 1.
Set goals

4. Tip1. Set your goals
Remember why you built the product -
decide what the problem was you wanted
to solve.
Form a hypothesis and then test it.
Prioritize and focus your research.

5. Tip 2.
Choose the
right audience

6. Tip 2. Choose the right audience
Know your customers, respect your
users.
Target research at the right group
and don’t test on a randomly chosen
bunch of people.

7. Tip 3.
Prepare the
room
and tools

8. Tip 3. Prepare the room and tools
Basic user testing sessions require the right
equipment and the right space - but
don’t make it too clinical either.
If you don’t have the opportunity of
conducting the test in person, do it online
even remotely.

9. Tip 4.
Prepare clear
instructions
and tasks

10. Tip 4. Prepare clear instructions and tasks
Testers need to know what to do. Make
it easy.
It’s better to give a few short tasks
than one massive assignment.

11. Tip 5.
Three-plus is
a crowd

12. Tip 5. Three-plus is a crowd
While conducting your usability study, bear
in mind that the ideal scenario has you
and the user in it.
Additional people may, involuntarily,
influence the testing process.
A great way to avoid this is to conduct a
remote usability test.

13. *Tip 5. Three-plus is NOT a crowd
By using
you can have your cake and
eat it!
But here’s an extra
tip...

14. *Tip 5. Three-plus is NOT a crowd –
Remote Usability Test
Save you time and find improvement
opportunities by research on large
quantities of people.
You can use – leading research
panel with an access to over
worldwide.

15. *Tip 5. Three-plus is a crowd –
Remote Usability Test

16. Tip 6.
Be
neutral

17. Tip 6. Be neutral
While asking to expand, do not include the
answers in your questions – always leave room
for interpretation.
The core of your test is to observe and
conduct research to develop a better
product.

18. Tip 7.
Set the
time frame

19. Tip 7. Set the time frame
Make the test as time efficient as you
can.
Testing many people is time consuming so
you can also hire professionals to trigger
remote usability testing for you.

20. *Tip 7. Set the time frame
when the cat's away
the mice will play,
so...
track them!
But here’s an extra
tip...

21. *Tip 7. Click Tracking Tool – what for?
Precise research makes you realize what your
users do and what they say about your website.
Define which areas on the website generate
clicks to boost your conversion.
: OptimalEnergy
increased conversion by 122%

22. Observe Improve
UsabilityTools in a nutshell

23. Tip 8.
Always
ask for
feedback

24. Tip 8. Always ask for feedback
You should always ask users for more
feedback.
Customer experience enhancement
is a complex process and should be
viewed and conducted as such.

25. Tip 9.
Draw
conclusions
and
improve

26. Tip 9. Draw conclusions and improve
The knowledge of how real users use the
tools you provide and where they need
more help is beneficial only if you draw
conclusions and refine your product
accordingly.

27. Tip 10.
Ask for
help

28. Tip 10. Ask for help
If you want to conduct testing the right
way or learn how to do it in the future,
you can always ask for professional help.
You will learn how professionals
conduct testing to gather maximum
customer experience metrics.

29. So here are the last final tips...
Always be prepared to:
act fast,
prioritize
and improve your product.
And then... do some more usability
testing!

30. So here are the last final tips...
Never stop testing,
and your advertising will
never stop
improving.
David Oglivy, The Father of Advertising

31. What makes us different
Actionable insights
Custom funnels and filters allow you to analyze users’ actions
with the highest business value
Boost users’ satisfaction
Many tools, one platform. Combine the forces of the most
comprehensive tools on the market.

32. Ask us some questions. Now. Or later.
Julia Rozwens, Chief Marketing Officer
+1 (650) 681 9613
Thank you for your time
Are you in?

33. Source of used images:
Slade 4: http://www.mrsjanuary.com/welcome-to-my-life/2014-goals/
Slade 6: Pedro Ribeiro Simões, https://www.flickr.com/photos/pedrosimoes7/8241346527/
Slade 8: Maxime Marais, https://www.flickr.com/photos/maxlemans/3512807503
Slade 10: Jackie, https://www.flickr.com/photos/sis/103725518
Slade 12: Aaron Fulkerson, https://www.flickr.com/photos/roebot/2964156413
Slade 14: http://www.bakerita.com/wp-content/uploads/2013/01/IMG_1934-729x1024.jpg
Slade 17: JD Hancock, https://www.flickr.com/photos/jdhancock/4851912459/in/photolist-8oKjx6-aeEs44-5SoqRX-6mJ6AG-n4TVBe-
7Qf88e-99p9Rx-92DUMR-9R3wFW-fMNm3z-9L8Jmu-9Z6py7-64YfG7-fo6PbU-bdk7vc-5hx6Z3-bfwCEz-2nyufi-9q5MPn-dC7Usj-bdJjeF-iCvRYH-
cu25p5-5yHzrn-9dNtur-axJWqB-ejqYtb-ak8PPs-7GeSFM-5G6ADM-8btZnj-fJQaDh-4n1kWE-cJewUb-5iGBBq-dE4BzL-kHLw44-8oRjuH-FisY2-
9b1vyn-jS3fWv-dPjnvm-FbbPU-5YpY16-8T3pRF-axByM9-9qG29J-nDf5Vw-mbdMzD-nEQqQo
Slade 19: https://www.etsy.com/listing/187404902/made-to-order-ceramic-porcelain-clock?ref=exp_listingRemember that the customer
development process takes time so factor it into your research.
Slade 22: Niels Hartvig, https://www.flickr.com/photos/hartvig/5672820439
Slade 24: Paul, https://www.flickr.com/photos/vegaseddie/5700609302
Slade 26: http://chloeroseboutique.tumblr.com/post/41828181685
Slade 28: http://media-cache-ec0.pinimg.com/originals/0f/e2/ee/0fe2ee120514d5a1982b4606df54144a.jpg