When starting your own business, you will face many decisions regarding budget, premises, staffing, marketing, and production. As an inexperienced business owner, you are likely to have doubts about these decisions. Using NLP techniques, you can develop an understanding of how others have handled similar situations to help guide your decisions. Maintaining the right positive attitude towards your business and customers is more important than any process or plan, as it will reduce doubts and increase self-esteem and decision-making ability. Getting employee attitude right is also key to business success.