Positioning the business idea (Market Mapping and finding a gap)
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The document provides instructions for students to complete tasks related to market mapping and positioning a business idea. Students are asked to plot a market map for a product or service of their choosing and answer short questions in their workbook. They are then instructed to answer higher-mark questions based on a case study found on another specified page.
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2. Early patents did not always include claims, which only became a required part of patent specifications in the late 18th century. Claims serve to define what is being claimed as the invention.
3. The task of claim construction is to determine what a claim would have meant to a skilled reader as of the relevant date, either the date of patent issuance or publication of the application. It involves a purposive interpretation of the claims in context of the full patent disclosure.
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How Google Works
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
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This document provides an overview of price elasticity of demand concepts for economics. It defines elasticity and price elasticity of demand. It categorizes goods as price elastic, inelastic, perfectly inelastic, and perfectly elastic based on how responsive demand is to price changes. Examples are given for each category and formulas are provided for calculating price elasticity of demand. Graphs of demand curves are shown to illustrate the concepts. The learning objectives are to develop knowledge of supply and demand factors, introduce elasticity, and undertake basic calculations.
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This document discusses price elasticity of demand (PED). PED measures how responsive quantity demanded is to a change in price. It defines goods as elastic, inelastic, or perfectly elastic/inelastic. Elastic goods have a PED greater than 1, meaning quantity demanded responds more than proportionally to price changes. Inelastic goods have a PED less than 1, so quantity demanded is less responsive to price. Perfectly elastic/inelastic goods have a PED of infinity/zero, where quantity demanded is completely responsive/unresponsive to price changes. The document provides examples of demand curves for different types of goods to illustrate how their quantities respond to price.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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