Urban conservation provides cultural and economic benefits. Culturally, it preserves historic architecture, streetscapes, and sites that give cities a unique identity and sense of place. Economically, conserving urban heritage increases income opportunities from tourism as well as making cities more livable and competitive. Improving conservation and management of historic assets in cities generates civic pride while attracting investment and spending from tourists, thereby boosting local economies.

1. Optimum Benefits of Urban
Conservation

2. The optimum benefits of
urban conservation can
considered be in these
following aspects:
 Culture – Heritage
 Economy
Optimum benefit of urban conservation
Kandovan ,Tourist village,Iran

3. Cultural endowments
such as traditional
architecture, unique
streetscapes, and historic
sites are increasingly
recognized as important
economic resources in both
developed and developing
countries.
 Culture - Heritage
Perespolis,iran

4. Cities are often an
important focal point for
development based on
these resources because
they provide concentrations
of heritage assets,
infrastructure services,
private sector activity,
and human resources. Historical town of Masooleh

5. Improving the conservation
and management of urban
heritage is not only
important for preserving its
historic significance, but
also for its potential to
increase income-earning
opportunities, city livability,
and competitiveness.
Esfehan,iran

6. heritage conservation has
increased city liveability by
preserving streets and
neighbourhoods built at a
human scale, public areas that
support positive community
interaction, and green spaces
that offer recreational activities.
By preserving their heritage,
cities can create a unique sense
of place and singular urban
landscapes, developing strong
branding and conditions to
attract investors.
Esfehan,Iran

7. In addition, improving a
city’s self-image and
identity through recognition
of heritage assets has been
shown to increase civic
pride and energize
communities to actively
address a wide range of
development and livelihood
issues.
Bam,Kerman.Iran

8. One of the most highly-
visible and dynamic links
between heritage
conservation and local
economic development lies
in the potential for cultural
and natural assets to
attract tourism investment
and spending.
 Economy
Kermanshah,Iran

9. The investments in heritage
conservation that are
advantageous for tourism
development are also key
elements of creating
liveable cities-in other
words, improvements that
support tourism also
enhance residents’
economic opportunities and
standard of living.
Esfehan,Iran

10. Conclusion
heritage conservation and tourism development
can improve standards of living, increase income-
earning opportunities, and generate wealth for the
poor.
Combining the conservation of heritage assets and
improving infrastructure services provides more
liveable and dynamic environments that directly
impact the ability of poor communities to take
advantage of the opportunities for a better life,
while at the same time supporting city
competitiveness.

11. Thank You for Your
Attention