SlideShare a Scribd company logo
Upwork Profile
Optimization Secrets.
Instructor: MikeVolkin
F r e e l a n c e r M a s t e r c l a s s . c o m
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
Profile completeness
Availability Status (badge)
12-month earnings
Client recommended
Client retention
Recent account holds
Reply rate
Application frequency
Application views
Interview rate
Hire rate
Profile views
Click-through rate
W h a t D o e s U p w o r k ' s A l g o r i t h m C o n s i d e r ?
Feedback
Keywords
Job success score
Skills (tags)
Categories
Skill tests
Hourly rate
Account activity
Freelancer type
Location
English level
Experience level
Hours billed
Jobs completed
Profile visibility
Communication
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
J o b S u c c e s s S c o r e
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
C o m m u n i c a t i o n
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
P r o f i l e C o m p l e t e n e s s
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
Emphasize the needs of the clients and how you will help solve those needs. You should limit the use
of the word “I” in your text.
W r i t e S o l u t i o n F o c u s e d Te x t .
A G o o d P r o f i l e P i c t u r e i s P r i o r i t y # 1 , 2 , a n d 3 .
Make it high resolution, clear background, well dressed, etc.
Utilize Photofeeler.com-where random people voted on how you look. Check out the results.
I n c r e a s e V i s i b i l i t y o f Yo u r U p w o r k P r o f i l e
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
P a y t o C l e a n i t U p .
Pay a writer to clean up the grammar and sentence structure.
Yo u r T i t l e S h o u l d B e V E R Y C l e a r.
-Garbage!
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
Here are some ways to make your title WAY more
effective:
• Tell clients EXACTLY what you do.
• Choose words that pack a wallop.
• Mention the client’s goals, not yours.
U p w o r k P r o f i l e O p t i m i z a t i o n
S e c r e t s .
U t i l i z e t h e V i d e o
Upwork let’s you have a video, USE it!

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