If you are a recruiter, update your LinkedIn profile to effectively target the candidates you are looking to hire.

1. Primp
Your
Profile
[recruiter edition]

3. I ' m e a t i n g a d o n u t
I l i k e d o n u t s
H e r e ' s a v i n t a g e p h o t o o f m e e a t i n g
a d o n u t
H e r e ' s a p r e t t y d o n u t r e c i p e
H e r e ' s a v i d e o o f m e e a t i n g a d o n u t
M y s k i l l s i n c l u d e d o n u t e a t i n g
S O C I A L M E D I A E X P L A I N E D

4. The most overused profile word continues to be
"Motivated" - which also topped 2014 and 2015
#motivated

5. People who list skills on their
profile get 13x more views
Having a professional photo
makes your profile 14x more
likely to be viewed
13x 14x

6. Estimated value of each LinkedIn user,
according to Wall Street
$84

7. RECRUIT
ROCKSTARS

8. W r i t e a
p r o f e s s i o n a l
s u m m a r y :
D e s c r i b e w h e r e
y o u ’ v e b e e n , w h e r e
y o u a r e a n d w h e r e
y o u w a n t t o g o
U s e a
p r o f e s s i o n a l
p h o t o :
R e p r e s e n t y o u r
b u s i n e s s a n d
r o l e
A d d r i c h m e d i a :
L i n k t o a w e b s i t e
y o u o w n , a p u b l i c
p r o j e c t , u p l o a d
p i c t u r e s o f a t e a m
o r c o n f e r e n c e
D e s c r i b e y o u r
w i n s a n d j o b
d e t a i l s :
F o r e a c h r o l e a t
e a c h c o m p a n y

9. Must Haves
Update your summary based on who you recruit
Use a background photo reflective of the
roles/locations you recruit
Share non-business company updates
Share an article relevant to candidates from Pulse
Share jobs from ATS to LinkedIn
Share the love -> like, comment and share
content + updates by your network
TO GET NOTICED BY YOUR TALENT TARGETS

10. w h a t i s y o u r d a y - t o - d a y ?
w h a t p r o b l e m s d o y o u s o l v e ?
w h o d o y o u s u p p o r t ?
S A Y W H A T Y O U D O
w h a t d o y o u a b o u t t h e j o b ?
w h a t m o t i v a t e s y o u ?
S A Y W H Y Y O U D O I T
what makes your firm special?
what is unique to your firm?
why work here and not down
the street?
O U T L I N E T H E V A L U E
SUMMARY HOW-TO

11. D o y o u l o v e t o c o o k ? R u n ?
T r y n e w r e s t a u r a n t s ? C o a c h ?
V o l u n t e e r ? R a i s e k i d s ?
S H A R E A F U N F A C T
I n v i t e c a n d i d a t e s t o c o n n e c t
I n v i t e c a n d i d a t e s t o u s e y o u
a s a r e s o u r c e
A p p l y f o r a j o b v i a w e b s i t e
C A L L T O A C T I O N !
SOURCE: 6 STEPS TO THE PERFECT LINKEDIN
PROFILE SUMMARY [FOR RECRUITERS]

12. C o n v e y f e e d b a c k h e a r d f r o m p e e r s ,
c l i e n t s a n d m a n a g e r s
S h o w c a s e t h e t o p 3 p r o f e s s i o n a l
s k i l l s y o u ' d w a n t t o b e k n o w n f o r
M a k e s e n s e t o p e o p l e o u t s i d e t h e
c o m p a n y a n d i n d u s t r y
C l e a r l y a r t i c u l a t e p a s s i o n s a n d
o f f - t h e - c l o c k c a u s e s
T H E B E S T P R O F I L E S

13. An entrepreneur is someone
who jumps off a cliff and builds
a plane on the way down.
-REID HOFFMAN,
LINKEDIN FOUNDER
THANK YOU! WWW.SOCIALSECONDS.COM