A digital marketing portfolio is a collection of digital marketing work samples, campaigns, case studies, and other related projects that showcase your expertise in digital marketing. A strong digital marketing portfolio should demonstrate your ability to create effective and engaging digital marketing campaigns that drive business results for your clients or previous employers. The portfolio should include a variety of digital marketing assets such as website designs, landing pages, email campaigns, social media ads, PPC campaigns, SEO optimization strategies, content marketing plans, and other relevant materials. Each asset should highlight your creativity, analytical thinking, and ability to understand and connect with your target audience.