This document provides tips and best practices for using LinkedIn effectively for personal branding and job hunting. It recommends crafting an informative profile headline and summary, filling out work experience and skills sections, regularly posting content, claiming a unique LinkedIn URL, connecting with others including recruiters and influencers, and networking both online and offline. The document emphasizes the importance of an engaged online presence for visibility and opportunities.

1. Advanced Statistical Models &
Linear Regression Techniques for
Forecasting Furniture Trends
Alex Abell,
Sr. Business Intelligence Analyst
Ashley Furniture

2. Advanced Statistical Models &
Linear Regression Techniques for
Forecasting Furniture Trends
Alex Abell,
Sr. Business Intelligence Analyst
Ashley Furniture

3. UP YOUR LINKEDIN GAME
USING LINKEDIN FOR PERSONAL BRANDING AND JOB HUNTING LIKE A PRO

4. Since they were founded
in 2002, LinkedIn has
continued to grow their
user base year after
year.
LinkedIn officially crossed the half-billion user mark in 2017.
Source: Foundation Inc

5. Only 3 million
users share content
weekly.
Source: Accuagency

6. Source: Powerformula.net
People are using LinkedIn for
researching businesses, people,
and job opportunities

7. The Checklist
 Craft an informative Profile Headline
 Display an appropriate photo
 Show off your work experience
 Develop a professional summary statement
(with some personality)
 Fill in your “Skills” section with keywords
 Write Posts every week at a minimum

8. WHAT SHOULD I SHARE ON
LINKEDIN?
Some Personal Examples and Tips to Find Your Own Style

9. Stuff that’s likely to get
engagement
Questions with “hooks”
New
Jobs
or
Life
events

10. Stuff that’s likely to go viral
Video or “Pictogram” content
Stuff
that
seems
like it
doesn’t
belong
but on
second
thought,
maybe it
does

11. Stuff that’s likely to provoke
meaningful discussion
Timely/newsworthy
Personal
Breakthroughs

12. The Checklist (contd.)
 Collect diverse recommendations
 Use the “Law of Reciprocity” to your
advantage
 Give, give, give – then you shall receive
 Claim your unique LinkedIn URL
 Share your work
www.linkedin.com/in/yourname

13. What’s your personal brand?
 Understand your personal brand
 Identify your skills, talents, and interests
 Know your brand promise
 Develop an elevator pitch
 Be consistent & recognizable
 Know your value
 Recognize your niche

14. Examples
Influencer
Compelling
Headline
Be attractive
Influencer

15. Examples
Rich Multimedia tied to
your experience

16. Write Memorable, Compelling Copy
VS
That’s it?!
I want to meet this person

17. Write Memorable, Compelling Copy
I taught her everything she knows

18. Write Memorable, Compelling Copy
I taught her everything she knows

19. More Real World Examples
Let’s all participate

20. What can be improved here?
VS

21. Get those connections up & check yo’ links
VS

22. What about here?

23. GOT TO GET THOSE CONNECTIONS, BRO

24. Your Network Matters
Be sure to connect with
notable influencers

25. Your Network Really, Really Matters
That’s what I’m talking about!!!

26. Your Network Really, Really Matters
That’s what I’m talking about!!!

27. Let’s all connect...

28. Did you know that people who post, like, and share posts get an
average of 4 times as many profile views?

29. Recruiters & LinkedIn
 Perform straight-forward keyword
searching
 Join skills-based groups & follow
discussions
 Follow thought-leaders & influencers

30. What It Looks Like
 Keyword search
 Narrow list to about 50-100 people
 Review short version of profile for 2-3 seconds
 Review in-depth profile for 30 – 60 seconds
 Either call or e-mail final prospects

31. Get on their Radar
 Read several job descriptions to determine keywords that should be on your profile
 Join groups relevant to the skill set you have or industry you want to find a job in
 Be current in your field. Follow others who benefit from your insight
 Check out recruiters’ profiles. They’ll know when you do

33. Going Beyond the Basics
 Use the Advanced Search feature
 Once connected, call – yes, with a telephone. Contact the mutual connection and ask if they can
schedule a meeting with the person you’d like to meet
 Take the opening and make the meeting a success

34. Network like a crazy person
 Complete your profile
 Share content that you like & find interesting
 Add productive comments
 Research industry conferences and events
 Network in real life
 Add your LinkedIn profile link to your email
signature, on resumes, business cards, other
social channels, etc

35. Thank You!
Alex Abell
• Sr. Business Intelligence Analyst
Ashley Furniture
• Co-Founder
Fermidox Digital Marketing Social Club
• Chief Experimentation Officer
TimeTravelers.org