This document contains summaries of three advertisements. The first is a BMW ad that uses the shape of a shark to represent the car as sleek, fast, and predatory to appeal to men and older teenagers. The mysterious ad prompts viewers to learn more about the car. The second ad is for Nike shoes, showing toy builders to represent the effort put into making a high-quality, well-built product targeted at younger boys and their parents. The third ad is described as weird but fun, appealing to younger people by having a subtle second meaning that makes the viewer want to learn more.

1. Michael wells 9532 Unusual adverts
This advert is for BMW, I think it is not really telling us much but the fact that it is sleek and fast
using the shape of a shark and this ad would make people talk about this weird ad with their friends
or family making them think of BMW which could get someone to buy one.
I think that it says that the car is strong and that it is a predator, I think this ad is mainly for men and
older teenagers as they are the main market for BMW.
I think that itreaches its target audience as it makes me want to find out more about this car and it is
mysterious that you want to know more so it might make you go to the BMW website to find out
more.
This advert is for Nike, they are advertising a
new shoe that they make, I think the message
for this ad is that they put a lot of effort into
their shoes.
The message is that it is high quality and well-
built and that loads of people work to make it
a good product.
I think the target audience is younger boys as
it has toy builders in it but it also targets
parents with its other meaning that it is a
good product, I think that they will reach the
target audience as this ad works well.
This ad is slightly weird and fun and that it will
appeal to younger generations, I think that it
is fun and makes sense on a sub meaning
level.
If I was younger I would probably want this
shoe.