The document discusses various advertising techniques: 1. Celebrity endorsement uses well-known people to promote products which makes consumers want to try them more. 2. Lifestyle advertising suggests a product will complement consumers' lives and change them. 3. Peer approval techniques imply that using a product will gain approval from others.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Beauty is used towards the consumer
so the product they have used might
make them consumer want the product
and to look like her.
This is where a brand takes
a well-known person
(celebrity) to promote their
product. This makes the
consumer want to try the
product more.

2. Independence/Individuality
Intelligence
They use these images to entice the consumer; they
know that you will want to go this place. People will
go because there is obvious sun in this picture, whereas
we don’t normally get sun so they are saying that your
life will be 10x better for the two weeks that you’re
here.
This shows that everyone can make their own
decisions, and that you don’t follow crowds.
By using the intelligence technique it makes the consumer
think that they are also intelligent by buying the car and
then driving the car, this will then get good reviews and
then will end up selling more products.

3. Lifestyle
Nurture
Peer Approval
By having this product it complements you
with lifestyle, it will help you in everyday life,
and this will also change your life.
This technique makes you want to care for the
animals; it makes you want to help them.

4. Rebel
Rhetorical Question

5. Scientific / Statistical Claim
Unfinished Comparison / Claim