IPC is a better publishing house than Bauer Media for the author's music magazine because IPC already publishes two music magazines - UNCUT and NME - that focus on rock/indie music like the author's magazine. While UNCUT targets an older audience, NME's audience of 16-24 year olds matches the author's. The author feels their magazine cover design fits well with NME's messaging due to similarities in layout styles and the magazines targeting male audiences interested in rock music.