Bauer produces mostly magazines aimed at middle-aged women, with the exception of Heat magazine which targets 16-25 year olds. Other publishers also have some magazines in this genre for younger audiences, such as Cosmopolitan by Hearst Communications for 18-34 year olds. Real-life story magazines are expected to contain multiple real stories about celebrities or everyday people, with an informal design using many pictures, large titles, and sans-serif fonts. Elements like a large masthead, coverlines, images and colors should be used cohesively across the front cover and contents page to create a coherent house style. The magazine will feature sections like "on the cover" stories as well as everyday stories and celebrity news