Ideas generation
As a groupwe have chosenthe song sweetdispositionbythe tempertrapforour musicvideo,after
researchwe foundthe meaningof the term“sweetdisposition”fromthe bandthemselves, “When
we’re young,we actfirstand thinklater.But as adults,we rationalizeeverything.Basicallythe song
isabout capturingthe innocence of youth”.Thisinspiredus forthe theme of ourentire video.
We as a group of fourhave chosento use ourselvesas the charactersfor the videoandto filmeach
other.Aswe are friendsalreadyitwill be mucheasiertocapture the relaxedbodylanguage we have
aroundeach otherwithcandidclips,andto visitthe placeswe intendasa workinggroup. While
filmingwe willalsofocusonthe behaviourwitheachotherforpartsof the videowithcasual talking,
laughterandenjoyingourselvesasa group.
For the narrative of the videowe have chosentogo witha non-linear,fragmentedapproachby
usinga mix of handheldclipstocreate a montage of the journeyswe willtake asa group of friends.
We alsofeel we will create avideowithconceptualqualities,withthe clipsrepresentingthe idea
and message behindthe video,the innocenceof youth,toshow thatthoughwe maybe youngwe
are justaimingtohave fun andcause noharm or concern.
We aimto use a range of objectsthat are iconicwhenlinkedwiththe subjectof youth,forexample
redplasticcups are oftenseeninclips of teensatparties,inmusicvideosandfilm, startingin
Americaandslowlyconvertingovertobecome popularinthe UK. We feel asa groupthisisa
representationof underage drinking,althoughfrowneduponwe aimtoshow the responsible and
funside of this.We alsoplanto use scenicclipsshowingthe sunset andviews throughamovingcar
window,aswe feel thisisanoverall representationof freedom, the feelingof drivingawayfrom
your townandtoward the sunsetreallyresonateswithusandthe songsweetdisposition.While
filminginBlackpool,we plantoshootour characterseatingclassictake-outfishandchipswhile sat
on the beach;thisto us isalso veryiconicof a relaxedwayof livingwiththe Britishyouthand
appearsinvariousfilms,tvandmusicvideoswe have seeninthe past.
We consideredmanydifferentlocationsforthe settingsof ourvideoanddecidedonusingasmany
placesas possible,varyingfromoutdoorlocationssuchasFormbybeach/Blackpool anda firework
display,toan arcade and supermarkets.The outdoorlocationsexpressingagainthe ideaof freedom
and the excitementof experiencingnewplacesandlocationswithyourfriends,andthe indoor
locationsgivinganotherrange of colourandlightingtothe clipas well asa more enclosedfeel,with
the ideaof breakingconventionsof conformingtosocial boundariesandnotcaring aboutour
behaviourinsocial locationsbecausewe are togetherasfriends,howeverstillremainingasfun
lovingandinnocentratherthanrebelliousandintimidating.Andthe beach,beinganopenarea
bringingbackthe ideaof freedom andcapturingthe emotionsthatyoufeel whenstandinginthe
sand;as if you’re stoodat the endof the earth,free,withthe coldandsaltyair blowing throughyour
hair withthe promise of newplacesand adventurestocome inthe future,uttercontentment.
We have decidedtouse a range of differentqualitycamerastofilm, withDLSR’sto get a cleanand
professionalappearance,andphone camerastoget a more handheldfeeltocreate reflexivity,to
showwe as characters are filmingourselvesratherthanwe ascharacters are beingfilmed.We will
use natural lightingthroughoutourvideo,withoutdoorandindoorlocations,creatingarange of
colours,texturesandshadowstomake the videomore interestingtowatch.We will notbe using
harsh editingtechniquessuchasdissolve,blackandwhite orothereditingfiltersorsfx aswe want
the videotoappearas natural and real as possible.The non-diegeticsoundwill be the song“sweet
disposition”andthere will be little if nondiegeticsound,the videostartingoff withablackscreen
withthe definitionof the term“SweetDisposition”andthenbeginningthe clipswiththe song
simultaneously. We sofarhave useda range of cameratechniques,all beinghandheld,suchas
depthof field,candid,tracking,lowangle,overthe shoulderandmanymore.We planto edit the
videowithamix of linearandcontinuouseditingwhileinthe locations’forexample we will show
variousclipsof bowlinginanorderto create a feelingof beingthere,andthencutawayto another
location,againwiththe continuousediting;Iimagine towardsthe endof the videothe clipswill
become shorterandmore fragmented,showingdifferentlocationsandshotsatshortertime periods
ina non-linearnarrative tocreate more of a montage feel andconcludingthe funwe have had
throughoutfilmingthe video,like aflashbacktodifferentmomentsintime.
`
Ideas generation

Ideas generation

  • 1.
    Ideas generation As agroupwe have chosenthe song sweetdispositionbythe tempertrapforour musicvideo,after researchwe foundthe meaningof the term“sweetdisposition”fromthe bandthemselves, “When we’re young,we actfirstand thinklater.But as adults,we rationalizeeverything.Basicallythe song isabout capturingthe innocence of youth”.Thisinspiredus forthe theme of ourentire video. We as a group of fourhave chosento use ourselvesas the charactersfor the videoandto filmeach other.Aswe are friendsalreadyitwill be mucheasiertocapture the relaxedbodylanguage we have aroundeach otherwithcandidclips,andto visitthe placeswe intendasa workinggroup. While filmingwe willalsofocusonthe behaviourwitheachotherforpartsof the videowithcasual talking, laughterandenjoyingourselvesasa group. For the narrative of the videowe have chosentogo witha non-linear,fragmentedapproachby usinga mix of handheldclipstocreate a montage of the journeyswe willtake asa group of friends. We alsofeel we will create avideowithconceptualqualities,withthe clipsrepresentingthe idea and message behindthe video,the innocenceof youth,toshow thatthoughwe maybe youngwe are justaimingtohave fun andcause noharm or concern. We aimto use a range of objectsthat are iconicwhenlinkedwiththe subjectof youth,forexample redplasticcups are oftenseeninclips of teensatparties,inmusicvideosandfilm, startingin Americaandslowlyconvertingovertobecome popularinthe UK. We feel asa groupthisisa representationof underage drinking,althoughfrowneduponwe aimtoshow the responsible and funside of this.We alsoplanto use scenicclipsshowingthe sunset andviews throughamovingcar window,aswe feel thisisanoverall representationof freedom, the feelingof drivingawayfrom your townandtoward the sunsetreallyresonateswithusandthe songsweetdisposition.While filminginBlackpool,we plantoshootour characterseatingclassictake-outfishandchipswhile sat on the beach;thisto us isalso veryiconicof a relaxedwayof livingwiththe Britishyouthand appearsinvariousfilms,tvandmusicvideoswe have seeninthe past. We consideredmanydifferentlocationsforthe settingsof ourvideoanddecidedonusingasmany placesas possible,varyingfromoutdoorlocationssuchasFormbybeach/Blackpool anda firework display,toan arcade and supermarkets.The outdoorlocationsexpressingagainthe ideaof freedom and the excitementof experiencingnewplacesandlocationswithyourfriends,andthe indoor locationsgivinganotherrange of colourandlightingtothe clipas well asa more enclosedfeel,with the ideaof breakingconventionsof conformingtosocial boundariesandnotcaring aboutour behaviourinsocial locationsbecausewe are togetherasfriends,howeverstillremainingasfun lovingandinnocentratherthanrebelliousandintimidating.Andthe beach,beinganopenarea bringingbackthe ideaof freedom andcapturingthe emotionsthatyoufeel whenstandinginthe sand;as if you’re stoodat the endof the earth,free,withthe coldandsaltyair blowing throughyour hair withthe promise of newplacesand adventurestocome inthe future,uttercontentment.
  • 2.
    We have decidedtousea range of differentqualitycamerastofilm, withDLSR’sto get a cleanand professionalappearance,andphone camerastoget a more handheldfeeltocreate reflexivity,to showwe as characters are filmingourselvesratherthanwe ascharacters are beingfilmed.We will use natural lightingthroughoutourvideo,withoutdoorandindoorlocations,creatingarange of colours,texturesandshadowstomake the videomore interestingtowatch.We will notbe using harsh editingtechniquessuchasdissolve,blackandwhite orothereditingfiltersorsfx aswe want the videotoappearas natural and real as possible.The non-diegeticsoundwill be the song“sweet disposition”andthere will be little if nondiegeticsound,the videostartingoff withablackscreen withthe definitionof the term“SweetDisposition”andthenbeginningthe clipswiththe song simultaneously. We sofarhave useda range of cameratechniques,all beinghandheld,suchas depthof field,candid,tracking,lowangle,overthe shoulderandmanymore.We planto edit the videowithamix of linearandcontinuouseditingwhileinthe locations’forexample we will show variousclipsof bowlinginanorderto create a feelingof beingthere,andthencutawayto another location,againwiththe continuousediting;Iimagine towardsthe endof the videothe clipswill become shorterandmore fragmented,showingdifferentlocationsandshotsatshortertime periods ina non-linearnarrative tocreate more of a montage feel andconcludingthe funwe have had throughoutfilmingthe video,like aflashbacktodifferentmomentsintime. `