IPC is better suited than Bauer media to distribute the author's music magazine because IPC already publishes two rock/indie music magazines, NME and UNCUT, that target audiences similar to the author's intended demographic of 16-24 year old males. While UNCUT targets older audiences, NME's younger audience aligns with the author's. Additionally, the author feels their magazine cover design fits well with IPC's messaging, particularly NME's, due to similarities in layout styles and band coverage that would appeal to younger readers.

1. Out
of the
two
main publishing houses in the uk, Bauer media and IPC, I think
IPC is better suited and would be more
likely to distribute my magazine; this is on
the basis that they have two already
existing music magazines originally
based on the rock/indie genre, which is the genre I tried to
represent in the design and content of my magazine. Although
UNCUT magazine’s target audience is aimed at the older
generation and people who grew up with or listen to 70’s/80’s
rock, NME is aimed at a much younger generation like my own,
16-24 year olds. I would also say that like my own, the two
magazines are aimed at a male audience simply because the
genre they represent is a lot more orientated around that gender.
I also feel that the design of my cover fits well with their
message, especially NME, because of the simple yet effect
layout; though my magazine isn’t an exact replica of NME it has
its similarities, like the placing and bold style of the masthead,
the style of layout in terms of cover lines, the bands featured and
the style of writing in their articles is rather similar to mine with
its narrative format, yet it is relatable to younger audiences with
the language used.