This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.

1. GAMIFICATION
Matthew. Moolark. Jenni. Hilmi. Oli. Mar

3. EXAMPLES OF GAMEPLAY

4. Johnny Walker
Moorhuhnjagood

5. Game was banned from thousands of offices in Germany.
Putting Johnny Walker on the map as the ‘Gentlemen’s Whisky’
in a country full of beer drinkers.

6. Johnny Walker represented in Germany as the ‘Gentlemen’s Whisky’.
People who think highly of himself and likes to be perceived to have sophisticated lifestyle.
Majority of Germans think that sophisticated people in England enjoy Pheasant
Hunting and enjoy a good whisky.

7. Problem
Create MINI evangelists.

8. Solution
The world’s biggest reality game on iPhone – transforming Stockholm city into
a living game board.
This game enabled people to get up, roam around the city, actively interacting
with other players.
• – Average gaming time was 5 hours and 6 minutes per person.
• – People from 90 countries followed the game on our website

9. "Get the Glass" is a 3D board game produced as a part of a new
Got Milk advertising campaign in the US.
The object of the game is to get the Adachi family around the board
and into Fort Fridge so that they can...erm...Get the Glass.

10. Graphically the game looks good especially as it was
made 4 years ago.
Inspired from the Game of the Goose that was invented a
long, long time ago, Get the Glass is amazingly well made for
a branded games it uses wonderful animations, graphics,
music and humour.

11. BRANDED GAME

12. Orange Balloonacy

13. With the help from the creatives at POKE London, Orange engaged with digital savvy
youngsters with the Balloonacy campaign.
Balloonacy was a digital campaign that utilises the Orange tariff characters
that floats around the ‘web’.
By getting website owners to host this race, it only needed a Flash overlay to
create a race track online.

14. Through incentives, blogs and website owners were engaged to participate.
Their participation made it all happen.
For the consumers, many participated in the race and gained much knowledge
and revelations of new sites through the ‘stumble-upon-like’ concept race.

15. Engagement was key in the campaign.
Balloons would be floating around in the usual blogs and
sites that you usually visit.
This is both helping the host get more traffic to their site
just by putting up a balloon overlay on their site.

16. Thank You.