This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.
The document proposes a marketing campaign for Lindt's new dark chocolate Easter range featuring a fictional story of a dark chocolate bunny stealing Easter eggs across Melbourne. People would be invited to solve clues through a Lindt Easter Hunt app to locate the stolen eggs and win a lavish Easter event. Scanning QR codes in Lindt store displays and at "sweet spots" around Melbourne would register users and save their locations in the app.
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Manafu groparu-presentation sm snow camp 2013 - humorRevistaBiz
This document discusses strategies for using humor in social media marketing. It provides examples of popular humorous video clips and YouTube channels in Romania. Some key points made include:
- Humor can enhance recall, evaluation and purchase intention if it coincides with advertising objectives and is appropriate for the product category.
- The top 10 most viewed video clips on YouTube in Romania are mostly music videos and comedy sketches. The top 10 most commented on videos are mostly comedy sketch and gaming channels.
- An analysis of over 1.3 million Facebook posts from the top 1000 pages shows that posts containing smiley emoticons on average receive more likes, shares and comments than posts without.
- Moving forward in 2015, brands are encouraged
The document discusses the marketing campaign for Dos Equis beer featuring actor Jonathan Goldsmith as "The Most Interesting Man in the World". The campaign helped boost Dos Equis to the top of beer sales charts and made Goldsmith wealthy. The ads use a witty and entertaining tone to imply that drinking Dos Equis will make one unique and capable of extraordinary feats, like those portrayed by Goldsmith's character. However, this implication relies on logical fallacies. Overall, the campaign was an effective persuasive strategy for Dos Equis.
This 90 second advert by Cadbury shows a gorilla playing drums along to Phil Collins' "In the Air Tonight" in a music studio. It was produced by Fallon London with a budget of £6.2 million and first aired in 2007. The ad uses humor to appeal to a wide audience in order to promote Cadbury Dairy Milk chocolate. It sends the messages that Cadbury's chocolate will bring joy and happiness and that consumers should be optimistic about the product.
This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.
The document proposes a marketing campaign for Lindt's new dark chocolate Easter range featuring a fictional story of a dark chocolate bunny stealing Easter eggs across Melbourne. People would be invited to solve clues through a Lindt Easter Hunt app to locate the stolen eggs and win a lavish Easter event. Scanning QR codes in Lindt store displays and at "sweet spots" around Melbourne would register users and save their locations in the app.
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Manafu groparu-presentation sm snow camp 2013 - humorRevistaBiz
This document discusses strategies for using humor in social media marketing. It provides examples of popular humorous video clips and YouTube channels in Romania. Some key points made include:
- Humor can enhance recall, evaluation and purchase intention if it coincides with advertising objectives and is appropriate for the product category.
- The top 10 most viewed video clips on YouTube in Romania are mostly music videos and comedy sketches. The top 10 most commented on videos are mostly comedy sketch and gaming channels.
- An analysis of over 1.3 million Facebook posts from the top 1000 pages shows that posts containing smiley emoticons on average receive more likes, shares and comments than posts without.
- Moving forward in 2015, brands are encouraged
The document discusses the marketing campaign for Dos Equis beer featuring actor Jonathan Goldsmith as "The Most Interesting Man in the World". The campaign helped boost Dos Equis to the top of beer sales charts and made Goldsmith wealthy. The ads use a witty and entertaining tone to imply that drinking Dos Equis will make one unique and capable of extraordinary feats, like those portrayed by Goldsmith's character. However, this implication relies on logical fallacies. Overall, the campaign was an effective persuasive strategy for Dos Equis.
This 90 second advert by Cadbury shows a gorilla playing drums along to Phil Collins' "In the Air Tonight" in a music studio. It was produced by Fallon London with a budget of £6.2 million and first aired in 2007. The ad uses humor to appeal to a wide audience in order to promote Cadbury Dairy Milk chocolate. It sends the messages that Cadbury's chocolate will bring joy and happiness and that consumers should be optimistic about the product.
This document contains disjointed passages about various topics including celebrity businessmen, cheating consequences, Spiderman climbing a building, game prices, driver's licenses, video games like The Elder Scrolls V, Disney towels, and a farm game. However, it does not provide a clear overall topic or summary.
INFLATABLE PARTY MASKS - PROMOTIONAL & RETAILMichael Lenis
An IMG Company Bio presentation created for the interested parties from the Licensing Expo 2016. This presentation goes into detail about our company, product, and the previous successful projects we have worked on.
This document provides information about the film "Lost Serenity" including quotes about filmmaking, the story and characters, locations, revenue streams, comparable films, casting details, and excerpts from the script. It discusses the film's potential for profit across revenue streams like theaters, DVDs, music, and merchandise. Comparable successful films that grossed over a billion dollars worldwide are referenced.
The document provides an initial mind map for a potential match-three puzzle game project. It discusses different game genres like match-three, racing, and role-playing games. For the match-three genre, it specifically proposes a game called "Sweet Swipe" set in a land called "Sugarsville" populated by candy-themed characters. Key elements of Sweet Swipe discussed are the match-three gameplay mechanic, characters like the Sweeties and Bon Bons, a 5-life system, different land sections with 10 levels each, and a target audience of children and teenagers on mobile devices.
Producers put significant effort into marketing films through various media tailored to draw their target audience. For example, a romantic comedy aimed at females would emphasize romance more than comedy in trailers. Producers target specific audiences to optimize sales and profits or fill gaps in the market. Cinderella is being widely marketed ahead of its March 2015 release through two movie trailers, partnerships with retailers, fashion displays, social media campaigns, and the star's appearances to promote the film.
This document outlines plans for a new pet accessories brand called Coastal Pets, which is targeting millennial pet owners who enjoy traveling and an adventurous lifestyle. It includes details on the target customer, mood board, color palette, proposed product lines of collars, leashes and charms, marketing and social media strategies, and goals to become a PETA-approved vegan brand. The brand aims to provide fashionable yet comfortable accessories that complement both pets and their owners' styles while on their travels.
The document is a collection of statements describing what is required to "mend" or repair various things that are "broken". Each statement follows the structure of saying that an "ointment" of specific items is all that is required. The things mentioned that require mending include buildings, spiders' webs, scorched soil, jigsaw puzzles, paper, lips, fingers, cars, fields, stomachs, speech, cities, computers, light, eyes, clothing, individuals, throats, relationships, noses, and hearts. An ointment is described as a combination of items tailored to each subject.
The document provides an interview transcript with Cecil Baldwin, the voice of Night Vale. It begins with welcoming remarks from the Byline magazine editor, Xander Cosgrave, introducing the new academic year and Byline magazine. It then discusses the typical experiences of freshers week like hangovers and socializing. The rest of the document consists of short fiction pieces, humor articles, and introductions to the magazine's sections on film, music, gaming, etc.
The document summarizes an interview with Cecil Baldwin, the voice of Night Vale. It begins with welcoming Baldwin and introducing the publication. Baldwin discusses his role on the popular podcast Welcome to Night Vale and how he brings the strange town and its citizens to life through his narration. He also talks about some of the inspirations behind the show and its surreal yet entertaining style.
This document contains disjointed passages about various topics including celebrity businessmen, cheating consequences, Spiderman climbing a building, game prices, driver's licenses, video games like The Elder Scrolls V, Disney towels, and a farm game. However, it does not provide a clear overall topic or summary.
INFLATABLE PARTY MASKS - PROMOTIONAL & RETAILMichael Lenis
An IMG Company Bio presentation created for the interested parties from the Licensing Expo 2016. This presentation goes into detail about our company, product, and the previous successful projects we have worked on.
This document provides information about the film "Lost Serenity" including quotes about filmmaking, the story and characters, locations, revenue streams, comparable films, casting details, and excerpts from the script. It discusses the film's potential for profit across revenue streams like theaters, DVDs, music, and merchandise. Comparable successful films that grossed over a billion dollars worldwide are referenced.
The document provides an initial mind map for a potential match-three puzzle game project. It discusses different game genres like match-three, racing, and role-playing games. For the match-three genre, it specifically proposes a game called "Sweet Swipe" set in a land called "Sugarsville" populated by candy-themed characters. Key elements of Sweet Swipe discussed are the match-three gameplay mechanic, characters like the Sweeties and Bon Bons, a 5-life system, different land sections with 10 levels each, and a target audience of children and teenagers on mobile devices.
Producers put significant effort into marketing films through various media tailored to draw their target audience. For example, a romantic comedy aimed at females would emphasize romance more than comedy in trailers. Producers target specific audiences to optimize sales and profits or fill gaps in the market. Cinderella is being widely marketed ahead of its March 2015 release through two movie trailers, partnerships with retailers, fashion displays, social media campaigns, and the star's appearances to promote the film.
This document outlines plans for a new pet accessories brand called Coastal Pets, which is targeting millennial pet owners who enjoy traveling and an adventurous lifestyle. It includes details on the target customer, mood board, color palette, proposed product lines of collars, leashes and charms, marketing and social media strategies, and goals to become a PETA-approved vegan brand. The brand aims to provide fashionable yet comfortable accessories that complement both pets and their owners' styles while on their travels.
The document is a collection of statements describing what is required to "mend" or repair various things that are "broken". Each statement follows the structure of saying that an "ointment" of specific items is all that is required. The things mentioned that require mending include buildings, spiders' webs, scorched soil, jigsaw puzzles, paper, lips, fingers, cars, fields, stomachs, speech, cities, computers, light, eyes, clothing, individuals, throats, relationships, noses, and hearts. An ointment is described as a combination of items tailored to each subject.
The document provides an interview transcript with Cecil Baldwin, the voice of Night Vale. It begins with welcoming remarks from the Byline magazine editor, Xander Cosgrave, introducing the new academic year and Byline magazine. It then discusses the typical experiences of freshers week like hangovers and socializing. The rest of the document consists of short fiction pieces, humor articles, and introductions to the magazine's sections on film, music, gaming, etc.
The document summarizes an interview with Cecil Baldwin, the voice of Night Vale. It begins with welcoming Baldwin and introducing the publication. Baldwin discusses his role on the popular podcast Welcome to Night Vale and how he brings the strange town and its citizens to life through his narration. He also talks about some of the inspirations behind the show and its surreal yet entertaining style.
Hashtag you're it: Porsche markets $900 go-kart for kids – The Lead with Jake Tapper
1. Hashtag you're it: Porsche markets $900 go-kart for kids –
The Lead with Jake Tapper
For our hashtag game Monday, we asked people to tweet us how Porsche should promote its new
$900 go-kart to 5-year-olds. Thanks to all tweeps who played, and a shout out to those who made air.
@MichelleDouglas tweeted: "#kiddieporsche - because is it really that much more ridiculous than a
10 year old with a cell phone?" @littleblokes sent in: "Porsche - Providing solutions for the under-10
mid-life crisis ..." And @I3IGR3DT4NK tweeted, "#kiddieporsche because my daddy makes more
money than your entire immediate family."