5. Instant relief for greasy hair.
Batiste stops your hair looking
like fast food, fast!
6. Client: INSIGHT: Keeping hair clean is a hassle, sometimes SOLUTION: Batiste is a dry shampoo you can just spray
impossible - music festivals, traveling, wanting a and rub out. It de-greases the hair straight away.
lie in.
Greased back hair might’ve been cool in the 70s
but now it just makes you feel self-conscious.
Print Ad
9. Make charity go further.
Donate your time and talent, not
just your money.
Type of work
10. Client: INSIGHT: People don’t just want to give away money SOLUTION: Give people an opportunity to do charity with
for nothing. They are put off by images of what skills they have.
poverty and sad children.
Everyone has a god-given skill. There’s always Challenge friends and family to do charity.
something that one can do to make a difference.
11.
12.
13. 2 million pounds worth of lottery
ticket prizes are left unclaimed
every week.
Play online using direct debit and
never miss out on your money.
14. Client: INSIGHT: 2 MIllion pounds worth of lottery ticket prizes SOLUTION: Show our audience just how much money
are left unclaimed every week. is left unclaimed within their location and that
by playing online using Direct Debit, they can
People misplace and forget their tickets, thinking avoid this loss.
they will never be the lucky winner.
Underground Posters
22. Client: INSIGHT: People tend to buy Japanese or Italian bikes SOLUTION: Be proud to be British.
because they appear cooler. Or they’ve got
a name they can’t even pronounce.
Print Ad
23. Position Pirinase as a holiday
destination that’s totally free
from hayfever.
The perfect summer escape.
Type of work
24. Client: INSIGHT: How do we give people advance notice, so they SOLUTION: Position Pirinase as a holiday destination that’s
can treat their symptoms and stop them from totally free from hayfever.
occuring before their holidays begin?
The perfect summer escape.
So, rather than competing with rival products
that advertise in the summer, we grab our
market early, when they are planning their
holidays
30. DFS are the leading authority
when it comes to the comfort
of your bottom.
31. Client: INSIGHT: Old wooden benches, cold slab sills, thin narrow SOLUTION: They deserve better.
bicycle seats.
People subject their bottoms to some rather
uncomfortable situations.
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