Our cinema network gives your brand the chance to reach a wide range of audiences in a fun and popular environment. Our postcard racks are situated in high footfall areas in the foyer and provide a creative and eye-catching opportunity to engage your audience. Cards have an average pick up rate of 74% and can be used to top and tail the on-screen experience. Our Cinemas are hugely popular with all ages, but most frequently visited by 15-34 year olds. 70% are ABC1 and spend on average 16 minutes in the foyer, meaning your communication will receive great exposure. 50% say they are likely to talk about an advert they have seen in the cinema.

1. Cinema Media
2017 Credentials

2. Cinema
An Oscar winning edition to your schedule

3. • Cinema has been a core part of our
business for 20+ years
• A network of 75 cinemas
• Including 2 of the top 4 circuits:
• 1.8m+ footfall per 2 weeks
The Main Cast
#4#1

4. Audience Profile
Key Demographics
Gender % Index
Male 46 92
Female 54 108
Socio Economic Group % Index
ABC1 70 127
C2DE 30 67
Age % Index
15-24 36 225
25-34 18 113
35-44 16 89
Over 45 30 60
Source: Fame

5. Their attitudes & behaviour
The Cinema-goer
87% of cinema-goers
say cinema is their most
enjoyed activity
Approximately 50% plan
their visit a week before
The average time spent
in the foyer is 16
minutes
85% say they usually
watch the ads
50% say they are likely
to talk about an ad if
they see it at the cinema

6. 26%of adult
cinema-goers go to a
bar
43%of cinema-
goers aged 7-14 go for
fast food
28%of cinema-
goers aged between
15-24 go shopping
16%of housewives
with children go food
shopping
Their attitudes & behaviour
The Cinema-goer
More than 3 in 4 cinema-goers visit the cinema & then head out again:

7. Augmented Reality
Media formats designed to entertain, engage & stand-out
Our Media Portfolio
Postcards Rack Domination

8. • Engaging, accountable & cost
effective
• Highly measureable & responsive
− 74% average pick-up rate
• On-line driver & a powerful data
capture tool
• Enabled a take home element to a
campaign
• ‘Top & tail’ the on-screen
experience
Postcards

9. Popular production techniques
Postcards
Stickers Lenticular Samplers
Heat ‘n’ revealMirri-boardDie-cut

10. 5,000 Facebook visits
600 competition entries
1,700 test drives 1,000 responses in 5 days
Campaign Recall & Response Figures
Media Effectiveness

11. • Create impact in the foyer by
dominating the rack
• Available in 4 slot, 6 slot & 13 slot
options
• Communication pieces include:
− Postcards
− Booklets or samplers
− Fold-out posters
• Additional branding opportunities
− Rack header & footer
− Spine on the eye-spine
models
Rack Domination

12. • Sky Store dominated our Cinema
estate for the release of Spectre &
Star Wars: The Force Awakens
• 800,000 postcards were distributed
across each burst, with multiple
collectable creative designs
ensuring high interest & word-of-
mouth
• Branded rack headers, footers &
spines were also included for
additional impact
Sky Store

13. • Both films were an amazing
success, with Spectre (£94m) & Star
Wars (£100m+) setting Box Office
records
• Sky Store experienced a record
number of pre-orders with Spectre
• Unsurprisingly, Star Wars: The
Force Awakens is currently on-
course to eclipse this
• Collectible postcard sets appeared
on eBay
Sky Store

14. • Capitalising on the release of
Australia, Tourism Australia wanted
to ‘top & tail’ the big screen
experience
• Branded headers & footers
designated the rack as a Australian
‘pick-up point’
• 1 million postcard packs were
distributed, with assets including
collectable postcards, a mini-travel
brochure & a country map
Australia

15. • Allow consumer to ‘unlock’
content-rich, interactive based
experiences
• Most UK cinema venues now have
free WiFi installed in them
• Foyer dwell-time provides ample
time to interact
• A6 postcard sized format works
seamlessly with smart-phone
• Take-away & re-engage later
Augmented Reality

16. Some of the possibilities
Augmented Reality

17. Blockbuster
£25m+
UK Box Office
By Gender
‘Rom coms’
‘Action’
Family
Animation
A broad, yet targeted offering, covering all age groups
Buying Routes

18. Popular children’s author Eoin Colfer’s newly
released book ‘The Gauntlet’ is a spin-off story from
the popular Marvel comic Ironman. Egmont Books
wanted to promote the books’ release to a young
audience with an interest in films and superheroes.
We distributed 100,000 cards across 100 cinemas
during the release of the new Marvel film - Doctor
Strange. The cards featured an extract from the
book to encourage children to purchase the full
edition and a fold out poster to act as a take home
reminder.
Egmont Books

19. ‘Tales of the Peculiar’ is a young adult’s novel by
Ransom Riggs. The story ties in with the
upcoming movie ‘Miss Peregrine’s home for
peculiar children’, therefore Penguin Random
House wanted to capitalise on the film release
to promote the book in front of cinema goers at
the same time as the movie. We distributed
double-sided postcards throughout our cinema
network, encouraging those who saw the film
to purchase the book.
Penguin Random
House

20. Following the success of David Solomon’s ‘My
Brother is a Superhero’, which won Waterstone’s
Children’s Book of the year 2016, Nosy Crow
wanted to promote the sequel ‘My Gym Teacher is
an Alien Overlord’ to 8-12 year olds with a similar
cinema campaign. They used postcards in cinemas
to reach high footfalls of their target audience
around superhero movies during the summer
holidays. The postercards featured chapter
samplers and competitions to encourage children
to interact with the book and its characters.
Nosy Crow

21. Harper Collins wanted to reach teen girls to
promote the popular ‘Divergent’ book series
by Veronica Roth. The release of the final
Hunger Games offered the perfect target
audience for this and they took postcards
across our national cinema network. Cinema’s
were highly relevant as the third film adaption
of the book series, Allegient, is out in early
2016. They used 3 eye-catching cards
promoting each book in the series.
Harper Collins

22. Egmont wanted to promote their new Star
Wars Adventures magazine to Cinema-
goers in-line with the release of the new
Star Wars film. They utilised postcard
racks in our Cinema network to encourage
people to take home the postcards and
buy the magazine. Feedback from the
Cinemas was very positive and the cards
achieved an average pick up rate of 98%.
Egmont Productions

23. Coca-Cola used cinema postcards to give
young people reasons to believe in a
better world in the new year period.
Each postcard had a 50p stamp affixed to
it so that people could send their own
reasons to believe friends & family.
Coca-Cola

24. Renault Scenic used postcards around
kids’ movies to encourage test drives of
the new model. Not only that, but 1,700
copies of Rabbids (a video game) were
given away in dealerships to those
redeeming their test drive. Renault’s
target was exceeded by 70%.
Renault

25. For More Information
Please Call
Dan Photi
Head of Sales
t. 01252 368308
e. dan.photi@boomerangmedia.co.uk