IBM proposes a contest called "Help Save the World in 30 Seconds" where people create and submit 30-second videos showing their ideas for more environmentally friendly practices. Videos would be uploaded to a microsite where voters could rate them, and the highest rated videos would win prizes. Daily social media posts and a microsite would promote the contest and highlight submissions to spread awareness of green issues, show individual solutions, and promote IBM's commitment to the environment and smarter planet initiatives. The goal is to motivate people to consider green issues and turn to more sustainable practices in an engaging way.