2. Brief
Educate the public of the legendary Bonneville.
Tuesday, 10 January 12
3. Problem
Many motorcyclists and the general public have an
idea that the better the tech spec, the better the bike.
Tuesday, 10 January 12
4. Insight
The Bonneville a.k.a. Bonnie has gone through years of
technological advancements.
The one thing that seperates them from the rest is the
great adventures that the riders have had with the Bonnie.
Tuesday, 10 January 12
5. Brief
Promote the Bonnie by collaborating
with Penguin Books to launch a series
of stories that are written around
the motorcycle and its riders through
the ages. Focusing more on the women
who sat behind these riders.
Tuesday, 10 January 12
