Internet assesment
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This document summarizes the early history of the internet and email. It then discusses using user-generated content and gamification to promote environmental sustainability. Specifically, it proposes a campaign asking people to create 30-second videos with their ideas for "saving the world" and going green, with the most popular videos winning prizes.
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IBM proposes a contest called "Help Save the World in 30 Seconds" where people create and submit 30-second videos showing their ideas for more environmentally friendly practices. Videos would be uploaded to a microsite where voters could rate them, and the highest rated videos would win prizes. Daily social media posts and a microsite would promote the contest and highlight submissions to spread awareness of green issues, show individual solutions, and promote IBM's commitment to the environment and smarter planet initiatives. The goal is to motivate people to consider green issues and turn to more sustainable practices in an engaging way.
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James Burke, a noted futurist, predicted in 2013 that nanotechnology would disrupt and destroy the current social and economic system by making it pointless. Some of Burke's other predictions included that personal information storage in databases would be accepted, especially by youth; sharing information would help organize society better; and computer-aided learning systems would provide personalized education for children. Burke argued that nanotechnology could lead to personal manufacturing devices, radical abundance which changes economic models, and the end of traditional cities and governments as we know them today.
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The document proposes several ideas to promote Singapore Airlines' KrisWorld in-flight entertainment system. It suggests using online videos, print ads in targeted magazines, in-store screens at Starbucks locations, and partnerships between the airline's frequent flyer program and Starbucks to allow customers to earn and redeem points between the two programs. The overall goal is to show potential customers the large screen sizes on Singapore Airlines flights and create additional opportunities to experience them both in the air and on the ground.
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Batiste is a dry shampoo that can quickly de-grease hair without washing, solving the problem of greasy hair between washes or at music festivals. It provides an easy solution when keeping hair clean is difficult. Donating skills and talents rather than just money allows people to participate in charity in a way that utilizes their abilities. Over 2 million pounds worth of unclaimed lottery ticket prizes are left each week in the UK; playing online through direct debit ensures people never miss out on potential wins they may not know about.
Hilmi&team vauxhall bid
The Vauxhall App is designed to help users explore the local area of Vauxhall through offers, discounts, and learning about its history. The app uses a key fob that allows users to scan participating businesses and earn points that can be redeemed for gifts or other offers. Scanning encourages customer loyalty and helps businesses grow by allowing other users to see how popular each business is. Marketing the app involves partnering with local venues like the Oval Cricket Ground that host large events, so information about the app can be provided to thousands of potential new users.
Mitsubishi i-Miev
The document discusses a marketing campaign to make people aware that electric cars like the Mitsubishi I-Miev have very low running costs, about the same as a cup of tea. The campaign would involve print ads, online banners, ambient and direct mail advertising, digital billboards, inserts with electrical appliances, and live billboards integrated with speed cameras and vehicle registration records.
Triumph
This document promotes celebrating British values and classic bikes as an alternative to purchasing foreign bikes perceived as cooler. It suggests reminding people of great British classics, humor, and wit to promote British pride and culture over a sense of malaise. The idea is presented to celebrate old school British values through various promotional materials.
Hilmi's jelly head work
JellyHead is a project that aims to give women confidence by providing personalized designs and avatars for members. Each member would have their own unique avatar and profile page. It offers solutions for working women trying to balance motherhood and careers. Print ads promote that it helps women pick up social lives and take time for themselves when babies make those things difficult. The overall goal is to bring personality, flexibility and character together for women through customized membership experiences.
Untitled
This document provides examples of gamification and branded games. It describes a reality game held in Stockholm where participants roamed the city interacting with other players, with average play time being over 5 hours. Another example discussed is an old board game called "Get the Glass" that was adapted for a milk advertising campaign in the US. The document also outlines a digital campaign called "Orange Balloonacy" where balloons floated around websites to drive engagement and traffic.
Crm hilmi
This document discusses the importance of Consumer Relationship Management (CRM) tools. It suggests that CRM allows individuals to track details about different "ladies" or clients to ensure each receives good service tailored to their needs. Maintaining an organized "little black book" with client names, locations, and other details is presented as crucial. A few specific CRM tools like Salesforce, SugarCRM, and Gist are mentioned as options to help track social networks, resolve client issues, and facilitate communication and meetings with beneficial contacts. The overall message is that CRM can help improve credibility, plan ahead, and avoid mistakes by enabling better organization and management of client relationships.
Hilmi's Assessment Brief 2
Client-agency relationships are built on trust, transparency, and value. Clients invest in agencies to effectively sell or promote their products. Agencies are responsible for achieving client goals and expectations within budget. For the relationship to succeed, the agency must show a high interest in the client, allow client involvement in the creative process, and provide top talent and initiatives to help the client's brand succeed. Clients appreciate support from agencies before, during, and after campaigns, as well as hospitality and networking opportunities.
Busk's 1/3 way work
Busk completed some work for a course when approximately one-third of the way through. The document consists of the date "Friday, 18 March 2011" repeated multiple times without additional context or information.
Hilmi on BRIEFS.
The document discusses the importance and purpose of creative briefs. It explains that briefs help creatives understand the problem to be solved, the target audience, and the desired response. This allows creatives to focus their efforts and come up with a single, clear proposition or solution (the "single minded proposition") to address the client's needs. The document provides examples of good and bad briefs, and how well-written briefs led to successful ad campaigns.
Jelly head
Jelly Head is a project that aims to give working women back their confidence by providing personalized designs and membership cards. It recognizes that it can be difficult for working mothers to balance career and family responsibilities. The project offers solutions through various products and services like avatars, stationery, makeup bags, and a website to help women feel more organized and in control as they juggle work and motherhood.
Internet assesment
This document summarizes the early history of the internet and email. It then discusses using user-generated content and gamification to promote environmental sustainability. Specifically, it proposes a campaign asking people to create 30-second videos with their ideas for "saving the world" and going green, with the most popular videos winning prizes.
Ibm 2
The document discusses several ideas for how IBM can help travelers and engage with students. It proposes offering city guides through a mobile app and Wi-Fi access points to help travelers navigate cities more easily. It also suggests creating a game where students can test their smarts against IBM and potentially win graduate placements by answering questions on a public leaderboard shared on social media. Ongoing engagement would involve sharing content and opportunities on platforms like Facebook, Twitter, and through newsfeeds.
Mobile (jen&hilmi)
The document discusses trends in mobile technology including the history of commercial phone calls and text messaging, the development of better mobile phone displays, and the rise of applications and augmented reality. It also covers predictions about mobile becoming the primary screen for advertising and mobile apps surpassing desktop web usage. Additionally, it outlines location-based services and how various companies are using them to engage customers and promote their brands through offers, games, and interactive experiences.
Cardboard future pitch (hilmi)
Hilmi Ramlan discusses the need for businesses to make products more recyclable to avoid future penalties from governments. He suggests giving people incentives to participate in sustainability efforts now. The document also considers how to raise awareness and increase sales among creative industries by using blogs, direct mail, and websites to promote a "cardboard future" with innovative cardboard products. It proposes partnering with organizations to earn carbon credits and work with companies like Starbucks and (RED) to position the company as leading the sustainable cardboard movement.
Activision App
The document proposes creating an interactive platform to connect gamers with their local friends for online gaming. It would allow users to find other nearby gamers and include features like user profiles, leaderboards, notifications of new content, and a communication platform. Retailers could buy ad space in the app to generate revenue. Over time, the platform could allow direct purchases from Activision, reducing retailers' control over games and profits.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Internet assesment
- 2. I. N. Ternet 1970 1972 The first e-mail program was created by Ray Tomlinson of BBN. 1973 New protocol was to allow diverse computer networks to interconnect and communicate with each other. 1976 Ethernet – fast data transfer.
- 3. Email Birth of interconnected networks Internet
- 4. Ethernet World Wide Web
- 9. Effect
- 10. “ Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
- 14. Solving problems by creating fun solutions. Users suggests solutions through competition. UGC aggregated amongst friends/family. Challenge people to eat Cadbury’s Picnic bar in 30 secs. Users created content for adverts featuring themselves See yourself and rate others online
- 15. Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.
- 16. HELP SAVE THE WORLD IN 30 SECONDS WITH IBM Problem Idea Audiences are invited to create a 30 second video explaining/showing their own take on how to go green. Schools, Universities, businesses are approached as well as twitter and Facebook accounts. Videos are uploaded to a micro site. Voters rate the videos. The highest rated videos gain prizes. People put green issues in the back of their mind, how do we motivate people to turn the world green, their way.
- 17. Daily Twitter/Facebook/Newsfeed highlighting the updates and content across the range of subject matters. Through the micro site, people could track the ongoing activity. Spreads awareness of green issues Shows individual solutions and causes – fun as well as serious. Promoting IBM’s green credentials, and smarter planet ethos Outcome Ongoing Engagement HELP SAVE THE WORLD IN 30 SECONDS WITH IBM
- 18. THANK YOU