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- 1. Mobile network congestion. So what? Gone are the days when consumers accept what they are given. Research shows that price is just one reason people choose (or dump) a mobile operator. Equally, or even more significant are customer service and broadband experience. To hold onto subscribers, operators must avoid network congestion to deliver high-performance video and Web browsing. of mobile subscribers said network quality is the #1 criterion in selecting a service provider. 89% Cost of data and customer service were #4 and #5. – Accenture Mobile Web Watch 2012 Subscriber Expectations WHAT THEY EXPECT Who gets blamed? 74% CONTENT PROVIDER MOBILE OPERATOR WHAT THEY GET of subscribers blame their mobile 74% operator when video buffers – Mobixell/On Device Research Consumer Survey, Jan 2012 What really causes mobile network congestion? VIDEO In a word – Video. But video doesn’t clog up the entire network all of the time. Congestion is inconsistent. It happens when lots of people watch lots of video all at once in the same place. And mobile operators cannot afford to let video users slow down everyone else’s mobile experience. MOBILE VIDEO TRAFFIC FORECAST PB/MONTH 48 % 6043 82% 60% 6000 5000 3911 4000 3000 82% of 60% of tablet 48% of PC 2287 smartphone users expect to users want users want wait less than page load 2000 sites to load 3 seconds for speeds faster 1244 within 5 pages to load than 2 seconds 1000 615 seconds 270 0 Keynote Systems Survey – August 2012 CISCO VNI 2012 2011 2012 2013 2014 2015 2016 The 4G/LTE Factor More video. But more congestion? With up to 10x faster Internet speeds, subscribers expect even faster, longer, higher quality video and still want it without buffering. Bottom line, video traffic will grow faster than LTE can handle it. 3G 36% 4G 47% of mobile users surveyed of smartphone 2002 said they don’t need/understand 3G Today users feel they don’t need 4G - A.T. Kearney/Cambridge - Piper Jaffray Survey – Aug 2012 Mobinet Report – June 2002 Today 1.1 Billion 2016 1.2 Billion 3G Subscribers ITU – Nov 2011 Prediction LTE Subscribers IHS iSuppli Research – Aug 2012 of mobile subscribers surveyed would watch more streamed 42 % video if the network were 10x faster (4G vs. 3G) Mobixell/On Device Research consumer survey – Jan 2012 Getting to the Core of Mobile Network Congestion Regular people measure mobile network quality by how much video buffers. There are a lot of ways to reduce video traffic volume. But to reduce buffering and improve overall mobile experience, operators need to beat congestion. NETWORK CONGESTION ABR/DBRA Too many people with too many devices Adapts video bitrate to 3 or 4 predefined levels. watching too much video causes buffering – But that compresses video either too little, Noticeable degradation of network performance leaving available bandwidth unused, or too much which can needlessly degrade video experience Content providers can use ABR to optimize their own video. But when they control data management the network is at their mercy. SMOOTH DBRA™ Available Bandwidth /Bitrate Adaptation Time Available Network Bandwidth Output Bitrate with Smooth DBRA Output Bitrates with standard DBRA or ABR Smooth DBRA is also the first dynamic bitrate adaptation technology that supports MP4 – the Together with congestion detection, Smooth most popular video format for mobile devices.* DBRA continuously fine-tunes video bitrate *58% of video content developers use MP4 for distribution on mobile: to take full advantage of available bandwidth. Sorenson Media Survey of hundreds of thousands of video professionals Delivers the smoothest possible mobile – April, 2012 video experience without wasted resources For more information about Mobixell Smooth DBRA™, visit www.mobixell.com/Smooth