"Boost Your Public Speaking Skills!" workshop at the Global Changemakers’ Euro-Africa Youth Summit in Brussels, June 2012.

1. Boost Your
Public Speaking Skills!
Marc Jadoul
June 25th, 2012.
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2. 10 worst fears in the US
1. Speaking in front of a group
2. Heights
3. Insects and bugs
4. Financial problems
5. Deep water
6. Sickness
7. Death
8. Flying
9. Loneliness
10. Dogs
People's Almanac, Book of Lists
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3. Public speaking is the
process of speaking
to a group of people
in a structured,
deliberate manner
intended to inform,
influence, or entertain
the listeners.
http://en.wikipedia.org/wiki/Public_speaking
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4. Some common pitfalls
• Weak story, no structure
• Too long, too much detail
• No message, no call for action
• Great content, boring speaker
• Right audience, wrong pitch
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5. A good story is like a delicious dish.
It follows a recipe with a few
ingredients that all blend together.
The result is a creation
that keeps the
audience asking
for more.
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6. Aristotle’s rhetorical triangle
Credibility
• Trustworthiness
or reputation
• Tone/style
Ethos
• Emotional or • Reasoning or
imaginative argumentation
impact Pathos Logos • Facts, figures,
• Stories case studies
Emotion Logic
http://sixminutes.dlugan.com/ethos-pathos-logos/
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7. A ttention
I nterest
D esire
( E vidence )
A ction
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8. Building a message house
Umbrella Statement
Key Key Key
Message Message Message
Foundation
Burson-Marsteller
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9. C all
F or
A ction
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10. Discussion
What would be a good storyline
to present and promote the
Euro-Africa Youth Summit?
Think about your Umbrella Statement,
Key Message(s) and Call for Action.
How would you use the AIDEA rule
to structure your presentation?
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11. W hat’s
In
It
F or
M e?
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12. Audience power map
Expert
Influencer Decider
Authority/
expertise
Spectator Controller
Layman
Low Decision power High
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13. Discussion
How would you respond to
the needs or these different
audience styles?
Imagine how each of them could behave
during your presentation and Q&A?
Decider – Influencer –
Controller - Spectator
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14. The average attention
span of an adult is
18 minutes.
Keep your talk short
or make sure that the
first minutes include
any material that you
want your audience
to remember.
http://bodylanguagelady.blogspot.com/2009/12/
attention-span-grabbing-your-audiance.html
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15. Guy Kawasaki’s 10-20-30 rule
10 slides
20 minutes
30 point fonts
http://blog.guykawasaki.com/2005/12/the_102030_rule.html
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16. Most people decide within the first
8 seconds of a presentation whether
the speaker is worth listening to.
Good morning... I am so glad
that I got the opportunity to
speak here in front of this
audience... Thank you... It’s
really a pleasure to be here
today, blah, blah, ...
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17. P assion
A uthority
T rustworthiness
H umility
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18. Only 7% of a message is conveyed
by actual words or content.
38% is transmitted by tone of voice and
volume of speech. The other 55% is
delivered through non-verbal means.
Albert Mehrabian, “Silent Messages”
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19. Exercise
Repeat the phrase below with
emphasis on different words.
Does it change meaning of what you are saying?
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
I didn’t say it was your fault.
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20. Exercise
Say it with (subtle) body language…
Think about when you were in school and a teacher
could make you understand something with just a look.
“You bother me.”
“You get on my nerves.”
“You anger me.”
“You disappoint me.”
“You are joking.”
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21. Always be aware of
possible cultural differences
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22. Want to read more?
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23. Want to keep in touch?
marc.jadoul@alcatel-lucent.com
http://www.linkedin.com/in/mjadoul
http://www.facebook.com/jadoulm
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24. Thank You
and…
Don’t back away from passion!
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