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#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Discovering SEO
Opportunities through
Log Analysis
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
“SEO crawling simulations
are great, but there’s 

nothing like seeing your
site “real” search crawling
behaviour”
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
This can be done w/ Web server log files, that record 

all requests, including search bots accesses and errors
https://www.portent.com/blog/analytics/how-to-read-a-web-site-log-file.htm
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
They’re critical to monitor Web activity - Eg: Structural
changes or validating GSC errors you can’t replicate
You	can’t	find	these	URLs	in	your	own	crawls
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
I’m (sadly) not Morpheus, however today I’m going to
show you what’s beyond search crawling simulations
Aleyda	Solis		
*	International	SEO	Consultant	&	Founder.	
*	Conference	Speaker	in	+100	Events	in	+20	Countries.		
*	Author	“SEO.	Las	Claves	Esenciales.”	
*	Blogger	in	SEL	&	SEJ.	
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Getting initial access will be the hardest part: You will 

need to coordinate with your Server Admin or DevOps
Tip:	Become	their	BFF	to	make	your	SEO	life	easier
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
You can use the terminal to access them 

directly from your Web server
Command	line	in	Terminal
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
You can also export & go through the data with a code 

editor, however this might be unpractical for analysis
Sublime	or	Brackets
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
For “manual” analysis you can also import it into Excel, 

that will facilitate data organisation and filtering
https://builtvisible.com/log-file-analysis/
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
To make analysis practical for larger sites, there are 

log monitoring solutions with dashboards & filtering
Use	Loggly	or	Splunk
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
And now also SEO focused log analysers that directly 

offer reports and segments to facilitate SEO analysis
Use	Screaming	Frog	Log	Analyser,	OnCrawl
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Some of them can be directly integrated to the

sites whether with dedicated or shared hosting
SEOlyzer
#loganalysis	at	#DTDConf	by	@aleyda	from	@oraintiDeepcrawl
You can also use SEO crawlers integrating log files 

data along other data sources to show existing gaps
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Let’s see some of the most
critical SEO insights we
can get through log
analysis by asking certain
questions…
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Are search bots effectively accessing & frequently 

crawling your most important pages to index & rank?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Do the same by checking which are your most 

crawled site areas and categories
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
SEO log analysers will also allow to specify any filtering
criteria to obtain crawl behaviour for any site section
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
What’s the share of your crawl activity 

going to error or redirected URLs?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Are your meaningful pages returning a 200 OK HTTP
status or are they showing errors?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Are you returning any unintended redirects? To which
bots? Is this behaviour consistent over time?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Are you returning different HTTP status 

for the same URLs?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Are there any gaps between your own crawlings 

vs. the log file data? Are there any orphan URLs?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Is your crawl budget wasted in not meant to be 

accessed, non-relevant resources or non-indexed URLs?
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
 Which are the largest and slowest crawled pages? 

Can they be optimised for speed? 
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Do you have non-search engines bots consuming 

your resources that you need to delay or block? 
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Be mindful of those “spoofing” search crawlers

which you can validate too
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
What's your desktop vs. smartphone googlebot crawl
share? Verify if you’re in the mobile first index
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
And this is only the start
#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti#loganalysis	at	#DTDConf	by	@aleyda	from	@orainti
Thanks!


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